Raph Krell Email & Phone Number

Melbourne, Victoria, Au

Melbourne, Victoria, Au

Millers Point, New South Wales, Au

Strategic Planner in a team ranging from 2-7. Strategic lead on range of accounts providing brand strategy and communications planning, research, brief writing, and reporting.

Millers Point, New South Wales, Au

Start up business planning and 50% owner of cold brew coffee company. Establishment of a flexible and scalable business model with a premium cold brew coffee product. Business Planning: Construction of ground-up Business Plan with strategic outlook for all areas of the business including: obtaining new suppliers, reducing costs and improving profit.Marketing and Sales: Development of a fully integrated Marketing Plan covering brand identity, tone of voice, promotional campaigns, packaging designs, retail channels and pricing.Digital Asset, Social and Content Management: Development of a Digital Plan with objectives, measurable goals and metrics, technical information and content planning. Review and update of all digital assets along with design and implementation of content (HootSuite).Finance and Business Administration: Operational finances including the selection and implementation of an accounting software package (QB Online), payment and banking systems, budgeting, creation of financial statements.Market and Industry Research: Consumer research project to test validity of concept – creation of online survey, innovative sourcing of respondents reaching 300 consumers and reviewing results to form clear insights and make strategic decisions based on data.3 years after taking the original concept live, we sold the business to a large Melbourne-based coffee roaster, supplier and hospitality business.

Crew Food Preparation: Prepared daily lunch, dinner and occasional breakfast for crew of 17. Menu planning and baking.Guest Food Preparation: Assisted head chef with prep and service of all guest meals. Including designing and producing canapés, sole chef for light breakfast service, and preparation of snacks and light meals.Provisioning: Managed dry, fresh and frozen stores for all food stuffs keeping stock levels and ordering for planned meals and contingencies. Restocked entire yacht after shipyard period. Sole chef in charge of food purchase and organisation during shipyard period.Cleaning and Detailing: Cleaning and maintenance of galley, equipment, dry storage spaces, fridges and freezers.

Sydney, Melbourne & Adelaide, Au

Account Management: Production of digital communications, time lines, budget development as well as briefing and managing creative and production teams.Data/Direct Marketing Strategy: Developed direct marketing strategy for ANZ Property Profile product including methods of promotion, data collection, lead generation and ongoing lead management. Presented to ANZ department heads.Project Management: Managed Betstar CRM system selection and implementation, mapped current customer journey and developed proposal for improvements. Produced timelines and managed key staff, priced out and budgeted project and acted as primary liaison between project team and Client.Lead Generation: Sourced list data and lead generation for Nissan direct marketing campaigns. Produced creative briefs for direct mail and eDM executions and oversaw job from Client brief to distribution.

Sydney, New South Wales, Au

Account Management & NBD: Management of client relationship, client retention and new business development. Devising proposals to submit to Client.Marketing Strategy: Development of digital strategy ranging from implementation of LinkedIn APIs within ANZ SB Hub to launch, media and affiliate strategy for MeeMeep’s startup business.Creative Briefing: Daily briefing of creative and production teams including strategic thinking behind Clients’ business problem to identify key communications requirements. Reviewing creative/design work against brief and Client requirements, providing feedback.Project Management: Ranging from minor production jobs (banners, landing pages, branded online assets, online imagery and copy development) to major projects (iPhone App, websites, data collection micro sites, CMS). Dedication to timings and project timelines across a variety of stakeholders using varied software (MSProject, Mockflow and in-house application Tempo).Finance & Budgets: Creation and adherence to cost estimates, development of project and job budgets, forecasting, job cost reporting and an understanding of agency cost structures. Managing job finances $200K+. Experience with BCC Enterprise software.

Chatswood, New South Wales, Au

New Business Development: Lead generation and the formation of strategic partnerships with various businesses, industries and professional bodies. Development of referral marketing strategy identifying referrer segments and creating targeted communications.End User Software Sales: Presentation of software features, first point of contact with prospective customers providing face of brand and regular contact through sales process. Maintaining relationship and providing ongoing client service.Dealer Network Contact: Liaison and marketing strategy consultant for network of over 13 dealerships across Victoria, South Australia and Western Australia. Brand Ambassador: Regular attendance of trade conferences and industry events.Training: Running of training courses for over 50 end users on topics ranging from Debtors Reduction techniques to Software Navigation.

Au

New Business Development: Managing all marketing and sales activity including lead generation, follow up, presentation and post sales service. Identifying key markets for cultivation and establishing relationships with associations and professional bodies.Branding and Communications: Managing ABS Software brand and ensuring consistent branding across all communications material. Assisted in identifying key revenue streams and headed targeted marketing campaigns to stimulate client spend.

Ipa Residential - Strategic Planning, Advertising

Bachelor’S Degree, Bachelor Of Commerce (Marketing)

Bachelor’S Degree, Bachelor Of Information Systems

Education record