Raphael Lima Email and Phone Number
Raphael Lima work email
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Raphael Lima personal email
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Professional with over 15 years of experience in the Sales area of the Beverage, Retail, and Industry segments. Work for Ambev, a multinational company leader of the segment.· Management of diverse, complex, and high-performance teams;· Systemic and strategic market vision in several segments and channels;· Development of commercial strategies aimed at goals achievement;· Pricing and profitability management (P&L, ROL, and EBTIDA);· Elaboration of incentive campaigns aimed at exceeding the budget and controlling the commercial area's forecast;· Route-to-Market strategies development and implementation;· Negotiations focused on market share gains, emphasizing the company's products improved performance;· Process development, schedule, and commercial team performance analysis;· Working with predictability and S&OP focused on the 360º strategy of products launche;· Business unit management and commercial policies development applying the commercial area's Compliance practices.✉ raphaels.lima@hotmail.com | ✆ +55 16 9 8116-1213Comercial Executive B2B & B2C | Strategic Planning | Leadership of High Perfomance Teams | Sales | Price | Route to Market | Go to Market | Leadership | Inovation | Project Management
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Regional Business HeadPhilip Morris International Jan 2024 - PresentSão Paulo -
Regional Commercial ManagerPhilip Morris International Feb 2022 - Dec 2023São Paulo, Brasil• Gestão de +120 profissionais (6 gerentes direto), em São Paulo, SP;• Responsável por toda a rentabilidade e indicadores da Regional (NOR,OVH,P&L)• Definição de estratégias de RTM, Ecomm, Preços e Vendas;• Redefinição do atendimento e melhorias contínuas na área;• Stakeholder e sponsor em grupos ágeis;• Ganho de Market Share e Crescimento de volume na categoria.
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Regional Planning And Performance ManagerCervejaria Ambev Dec 2018 - Jan 2022State Of São Paulo· Managing a team of 34 people (4 direct managers) in São Paulo, SP;· P&L monitoring in the entire state;· Definition of the pricing policy, promotions, discounts, and campaigns;· Management and elaboration of PMOs, sales processes, and new promotional methods, among others;· S&OP management and deployment of the commercial demand fulfillment plan;· Information centralization for the field, and higher NPS in services;· Market Share Record ´21, best Regional on Nacional Excellence Program. -
Commercial ManagerAmbev Jan 2016 - Nov 2018Araçatuba E Região, Brasil· Managing a team of +500 people (12 Direct Managers) in Araçatuba, SP;· Responsible for 2 distribution centers and 4 resellers in the West of the State, the 2nd largest company in SP;· Weekly SWOT analysis and spreadsheets elaboration with the region's results (sales, expenses, profit, EBITDA, and EBIT);· Action plans development and elaboration aiming at increasing results;· Operational Excellence implementation and structuring for distribution centers and Resales;· Prospecting, preparation, and construction of a new distribution center in Araçatuba, with payback achieved in 2 years;· Internal teams and resellers training and qualification in management tools.
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Regional Price ManagerAmbev Jan 2015 - Jan 2016State Of Parana And São Paulo· Managing a team of 4 people;· Price and commercial policy elaboration for the states of Paraná and the countryside of São Paulo;· Price proposal review and approval for On/Off Trade channels;· Regional campaigns and challenges creation and elaboration, which became a benchmark in Brazil;· KPIs monitoring and creation for B2B2C pricing strategies execution;· Tax reduction with price efficiency.
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Regional Project ManagerAmbev Feb 2014 - Jan 2015State Of Parana And São Paulo· Managing a team of 4 people;· Project management for the states of Paraná and the countryside of São Paulo;· Results presentation and weekly meetings with the national managers;· Black Belt implementation in new promotional methods for B2C;· Annual and monthly volume planning for SKU and the Operation;· Strategies development using statistics in order to increase sales, market share, and price.
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Soft Drinks - Sales And Marketing ManagerCervejaria Ambev Oct 2012 - Jan 2014State Of São Paulo· Responsible for soft drink sales in the countryside of the State of São Paulo;· Results presentation and weekly meetings with regional managers;· Collective and individual meetings with consultants in order to identify best practices;· Strategies development aiming at increasing sales and achieving the team's goals;· New products, marketing and sales campaigns launch and management;· Pricing and promotions for each region;· Goals achievement for 2 consecutive years, the best manager in 2013;· Service plans and Route-to-Market strategies elaboration.
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Sales And Marketing ManagerCervejaria Ambev Feb 2012 - Sep 2012Fernandopolis, Sp· Responsible for Ambev's products sales and distribution to Resellers in the region of Fernandopolis, SP;· Results presentation and weekly meetings with the regional management;· Strategies development aiming at increasing sales and achieving the established goals;· Retailers' P&L complete monitoring.
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Sales SupervisorAmbev Jun 2011 - Jan 2012Mogi Mirim, São Paulo, Brasil
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Trade Marketing SupervisorAmbev Mar 2010 - May 2011Florianópolis, Santa Catarina, Brasil
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Commercial AnalystAmbev Oct 2008 - Feb 2010Florianópolis, Santa Catarina, Brasil
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TraineeCervejaria Ambev Apr 2008 - Sep 2008Florianópolis, Santa Catarina, Brasil
Raphael Lima Skills
Raphael Lima Education Details
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Project Management -
Administração De Empresas
Frequently Asked Questions about Raphael Lima
What company does Raphael Lima work for?
Raphael Lima works for Philip Morris International
What is Raphael Lima's role at the current company?
Raphael Lima's current role is Father of two small child Lara and Bianca | Comercial Executive B2B & B2C | Strategic Planning | Leadership of High Perfomance Teams | Project Management.
What is Raphael Lima's email address?
Raphael Lima's email address is ra****@****ail.com
What schools did Raphael Lima attend?
Raphael Lima attended Insper, Universidade De São Paulo, Universidade Federal De Santa Catarina.
What skills is Raphael Lima known for?
Raphael Lima has skills like Planejamento De Mercado, Marketing, Microsoft Excel, Pdca, Trade Marketing, Team Leadership, Strategic Planning, Business Analysis, Microsoft Office, English, Minitab, Marketing Comercial.
Who are Raphael Lima's colleagues?
Raphael Lima's colleagues are Raul Ontiveros, Michael De La Rosa, Marko Zelenika, Damián Martín Hernández, Marin Ceban, Tzu-Chuan (Chloe) Lin, Maria Sol Elorza.
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Raphael Lima
São Paulo, Sp -
Raphael Lima
São Paulo, Sp -
Raphael Lima
São Paulo, Sp -
Raphael Lima
Sr. Solutions Architect @ Aws | 5X Aws Certified | Serverless | Appsec | SecurityOsasco, Sp
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