Raphael Lima Email & Phone Number

São Paulo

São Paulo, Brasil

• Gestão de +120 profissionais (6 gerentes direto), em São Paulo, SP;• Responsável por toda a rentabilidade e indicadores da Regional (NOR,OVH,P&L)• Definição de estratégias de RTM, Ecomm, Preços e Vendas;• Redefinição do atendimento e melhorias contínuas na área;• Stakeholder e sponsor em grupos ágeis;• Ganho de Market Share e Crescimento de volume na categoria.

State Of São Paulo

· Managing a team of 34 people (4 direct managers) in São Paulo, SP;· P&L monitoring in the entire state;· Definition of the pricing policy, promotions, discounts, and campaigns;· Management and elaboration of PMOs, sales processes, and new promotional methods, among others;· S&OP management and deployment of the commercial demand fulfillment plan;· Information centralization for the field, and higher NPS in services;· Market Share Record ´21, best Regional on Nacional Excellence Program.

Araçatuba E Região, Brasil

· Managing a team of +500 people (12 Direct Managers) in Araçatuba, SP;· Responsible for 2 distribution centers and 4 resellers in the West of the State, the 2nd largest company in SP;· Weekly SWOT analysis and spreadsheets elaboration with the region's results (sales, expenses, profit, EBITDA, and EBIT);· Action plans development and elaboration aiming at increasing results;· Operational Excellence implementation and structuring for distribution centers and Resales;· Prospecting, preparation, and construction of a new distribution center in Araçatuba, with payback achieved in 2 years;· Internal teams and resellers training and qualification in management tools.

State Of Parana And São Paulo

· Managing a team of 4 people;· Price and commercial policy elaboration for the states of Paraná and the countryside of São Paulo;· Price proposal review and approval for On/Off Trade channels;· Regional campaigns and challenges creation and elaboration, which became a benchmark in Brazil;· KPIs monitoring and creation for B2B2C pricing strategies execution;· Tax reduction with price efficiency.

State Of Parana And São Paulo

· Managing a team of 4 people;· Project management for the states of Paraná and the countryside of São Paulo;· Results presentation and weekly meetings with the national managers;· Black Belt implementation in new promotional methods for B2C;· Annual and monthly volume planning for SKU and the Operation;· Strategies development using statistics in order to increase sales, market share, and price.

State Of São Paulo

· Responsible for soft drink sales in the countryside of the State of São Paulo;· Results presentation and weekly meetings with regional managers;· Collective and individual meetings with consultants in order to identify best practices;· Strategies development aiming at increasing sales and achieving the team's goals;· New products, marketing and sales campaigns launch and management;· Pricing and promotions for each region;· Goals achievement for 2 consecutive years, the best manager in 2013;· Service plans and Route-to-Market strategies elaboration.

Fernandopolis, Sp

· Responsible for Ambev's products sales and distribution to Resellers in the region of Fernandopolis, SP;· Results presentation and weekly meetings with the regional management;· Strategies development aiming at increasing sales and achieving the established goals;· Retailers' P&L complete monitoring.

Mogi Mirim, São Paulo, Brasil

Florianópolis, Santa Catarina, Brasil

Florianópolis, Santa Catarina, Brasil

Florianópolis, Santa Catarina, Brasil

Master Of Business Administration - Mba, Corporativo

Master Of Business Administration (Mba), Project Management

Bacharel Em Administração, Administração De Empresas