Employed under EMAPTA● Oversaw end-to-end SEO/SEM campaigns-- conceptualization, creation, and monitoring● Headed day-to-day social media management-- conceptualization, copywriting, scheduling,and monitoring● Achieved increased organic search visits by 301% vs 2022 (2023)● Conceptualized monthly blogs that attained google page 1 search appearance (2023)● Assisted and eventually oversaw email marketing, nurturing campaigns, and marketingautomation of HUBBED●… Show more Employed under EMAPTA● Oversaw end-to-end SEO/SEM campaigns-- conceptualization, creation, and monitoring● Headed day-to-day social media management-- conceptualization, copywriting, scheduling,and monitoring● Achieved increased organic search visits by 301% vs 2022 (2023)● Conceptualized monthly blogs that attained google page 1 search appearance (2023)● Assisted and eventually oversaw email marketing, nurturing campaigns, and marketingautomation of HUBBED● Implemented and spearheaded paid lead generation initiatives in 2023● Tools Used: Google Analytics, Google Search Console, Google Tag Manager, Google Trends,Wordpress, AHrefs, Bing Webmaster, Zoho Automation, Click Up, Buffer, ChatGPT. Show less

● Created and managed end-to-end digital campaigns for BPI AIA’s Agile Tribe.● Developed email marketing, lead nurturing, and social media management for BPI AIA’sdigital direct-to-client platform.● Coordinated with digital, creative, and influencer agencies on requirements for thecampaigns● Tools Used: Netcore (Email Marketing), EyeQuant (Neuromarketing AI).● PamilyaProtect Launch Campaign - Marketing Tribe Membero Oversaw the launch campaign for BPI AIA’s… Show more ● Created and managed end-to-end digital campaigns for BPI AIA’s Agile Tribe.● Developed email marketing, lead nurturing, and social media management for BPI AIA’sdigital direct-to-client platform.● Coordinated with digital, creative, and influencer agencies on requirements for thecampaigns● Tools Used: Netcore (Email Marketing), EyeQuant (Neuromarketing AI).● PamilyaProtect Launch Campaign - Marketing Tribe Membero Oversaw the launch campaign for BPI AIA’s affordable life insurance plan available onFB Messenger which exceeded conversion KPI.o Received the Marketing Impact Award for leading a successful launch campaign. Show less

● Managed analytics and produced content for social media platforms and the companywebsite.● Formulated digital marketing strategies and developed content for campaign execution by acreative agency.● Partnered with Customer Service to resolve inquiries and manage complaints.● Liaised with web developers and stakeholders to implement website updates.● Assisted Recruitment teams with marketing strategies and initiatives.● Presented digital marketing proposals and… Show more ● Managed analytics and produced content for social media platforms and the companywebsite.● Formulated digital marketing strategies and developed content for campaign execution by acreative agency.● Partnered with Customer Service to resolve inquiries and manage complaints.● Liaised with web developers and stakeholders to implement website updates.● Assisted Recruitment teams with marketing strategies and initiatives.● Presented digital marketing proposals and results to the CEO.● Tools Used: Google Analytics, Google Search Console, Google Tag Manager, Google Trends,Adobe Experience Manager.● “No Filter” Campaign & Endorser Campaign - 2021○ Oversaw the launch for Allianz’s annual marketing strategy which focuses onsustainability○ Received the Best Brand Experience Award (Asian Experience Awards 2021) forleading a successful launch campaign.● Recruitment Lead Generation Campaign - 2021o Managed the campaign to ensure timely delivery of marketing materials.o Ensured that the quality of the content is aligned with Allianz’s overall marketingstrategy. Show less

● Regularly nominated for the Shine Like Gold award, securing 1st Half 2020 Awardee and 2ndHalf 2020 Runner Up.● Led the overhaul of the Allianz PNB Life website to align with global standards (2021).● Directed the creation of a social media toolkit for Allianz sales agents, significantly increasingdigital agent recruitment by at least 100 agents during the COVID pandemic (2020).● Headed lead management initiatives for customer acquisition and recruitment (2020).●… Show more ● Regularly nominated for the Shine Like Gold award, securing 1st Half 2020 Awardee and 2ndHalf 2020 Runner Up.● Led the overhaul of the Allianz PNB Life website to align with global standards (2021).● Directed the creation of a social media toolkit for Allianz sales agents, significantly increasingdigital agent recruitment by at least 100 agents during the COVID pandemic (2020).● Headed lead management initiatives for customer acquisition and recruitment (2020).● Redesigned the FAQ and Payment Facilities pages for enhanced user-friendliness (2020).● Developed a dedicated career page on the Allianz PNB Life website (2019).● Boosted response rates on our Facebook page by 30% within two months by implementing anew customer service framework and templates (2019).● Tools Used: Google Analytics, Google Search Console, Google Tag Manager, Google Trends,Adobe Experience Manager. Show less

● Managed all search campaigns for multiple agency brands, such as Peerless (Hana, Calla,Champion), RCBC, Del Monte, Alaska.● Partnered with the Senior Media and Analytics Manager to devise SEO and SEM strategies.● Performed keyword research and developed targeted search and ad copy.● Assisted Social Media Specialists with paid campaigns, analytics reporting, influencermarketing, and social listening activities.● Tools Used: Digimind, Locowise, Google Analytics, Google… Show more ● Managed all search campaigns for multiple agency brands, such as Peerless (Hana, Calla,Champion), RCBC, Del Monte, Alaska.● Partnered with the Senior Media and Analytics Manager to devise SEO and SEM strategies.● Performed keyword research and developed targeted search and ad copy.● Assisted Social Media Specialists with paid campaigns, analytics reporting, influencermarketing, and social listening activities.● Tools Used: Digimind, Locowise, Google Analytics, Google Adwords, SEMrush, GoogleKeyword Planner, Google Trends Show less

● Conceptualized and crafted copy for leading brands, including Oishi, Spotify, SingaporeTourism Board, Krem-Top, and Alaska Milk Corp.● Spearheaded the innovative "Oishhhi" ASMR initiative for Oishi, a first in Filipino snackbranding.● Led copy development for successful Singapore Tourism Board activations like "SINGaporeKaraoke" and "Singapore Nights" under the "Passion Made Possible" campaign.● Contributed to the development of Spotify's "Tatak Pinoy" Original Pinoy… Show more ● Conceptualized and crafted copy for leading brands, including Oishi, Spotify, SingaporeTourism Board, Krem-Top, and Alaska Milk Corp.● Spearheaded the innovative "Oishhhi" ASMR initiative for Oishi, a first in Filipino snackbranding.● Led copy development for successful Singapore Tourism Board activations like "SINGaporeKaraoke" and "Singapore Nights" under the "Passion Made Possible" campaign.● Contributed to the development of Spotify's "Tatak Pinoy" Original Pinoy Music Campaign.● Created Krem-Top's 2019 digital campaign "Sariling Timpla". Show less

Worked closely with the DOP by providing him assistance during shoots.Monitored, accounted, and prepared available equipment before, during, and after shooting.