Raphael Calles Email & Phone Number

São Paulo

- Strategy and Planning: Developing strategic communication plans that maximize the visibility and impact of the content produced for executives.- Ghostwriting and Writing: Crafting high-quality, personalized texts, including articles and posts, always aligned with each executive’s positioning and voice.- Content Management: Coordinating the entire production flow, from topic definition to final review and approval, ensuring excellence in every piece published.- Design Direction: Overseeing design elements to ensure that the visual aspects of content are perfectly aligned with the conveyed messages.- Editing and Reviewing: Conducting final edits and critical reviews of texts, ensuring clarity, cohesion, and impact in all communications.- Event Coverage: Monitoring and covering important events, with the creation of written materials derived from speeches and presentations.

São Paulo, Brasil

- Content Creation: Developed editorial and commercial content for print, digital media, and social plforms, ensuring alignment with brand and client objectives.- Story Production: Authored and produced in-depth articles and reports tailored to the business, lifestyle, gastronomy, tourism, and hospitality markets.- Client Communication: Engaged directly with clients to understand campaign briefs, ensuring that content and strategy met their expectations and goals as defined by agencies or clients.- Social Media Strategy: Led the implementation of social media projects utilizing tools such as Facebook Ads Manager, Facebook Business Suite, and Mlabs to enhance online presence and engagement.- Text Production and Review: Managed and refined client communication texts, reviewed team-produced reports, and analyzed data to optimize content effectiveness.- Team Leadership: Oversaw a small team, including the hiring of external collaborators, ensuring seamless content production and delivery.- Public Relations: Collaborated with PR agencies for the execution of interviews and other national and international events, building strong media relationships.- Event Coverage: Provided comprehensive coverage of national and international events, conducting interviews in both Portuguese and English.Achievements:- Social Media Growth: Achieved a 60% increase in Instagram engagement and grew the LinkedIn audience by over 1,000%.- Commercial Relationships: Strengthened the publisher's commercial relationships with clients by creating personalized content and branded content.

São Paulo E Região, Brasil

- Content Ideation: Proposed topics and crafted articles covering high-end watchmaking, gastronomy, tourism, and luxury consumption for The President magazine.- Event Reporting: Reported on both national and international events, conducting interviews and maintaining strong relationships with sources.- Social Media Management: Managed the brand's social media accounts, including content selection, text production, and event coverage, ensuring alignment with the magazine's print materials.

São Paulo E Região, Brasil

Freelance journalist responsible for develop shopping and consumption pages inside Ahead and Avianca em Revista onboard magazines. Product curatorship, theme suitability between products and articles, text development and pitch suggestions.

São Paulo Area, Brazil

News writing and editing of stories focused on haute horlogerie for WatchTime Brasil website (WordPress-based website). Coverage of worldwide events on the matter, including interviews and general journalistic activities.

São Paulo Area, Brazil

Print reporter and online editor for the luxury magazine Black Card Lifestyle. Responsible for the newsroom agenda, stories development, news editing, interviews and events coverage.

São Paulo Area, Brazil

Producer at the station’s weekly journalism department. Assistance on editing, news verification and directing for two special journalistic programs: Aconteceu and Good News. Interviews scheduling, fact-checking and external reporting.

São Paulo Area, Brazil

Print and online reporter and editor. Stories development, fact-checking, clarification request to press offices and general journalistic activities.

São Paulo Area, Brazil

News producing and fact-checking along with Police and Fire departments.

Bachelor'S Degree, Journalism

Education record

Education record