Raphael Moreau Email & Phone Number

France

Paris Et Périphérie

📌My mission:To help companies in their digital transformation by optimizing connected commerce processes and fostering strategic partnerships for sustainable growth.________________________________________Sector: Digital TransformationActivity: E-commerce solutions, marketing, sales, service, analytics, and digital experience.________________________________________My key contributions:• 📈 Strategic Planning:Development and implementation of a global vision to ensure sustainable growth for the L’Oréal account.• 📍 Team Management:Coordination of regional account managers, optimizing collaboration and information flow for maximum efficiency.• 🤝 Strategic Partnerships:Collaboration with Salesforce teams to identify value-creating opportunities.• 🌍 Expansion & Diversification:Development of the service portfolio across different geographical regions and product divisions at L’Oréal.• 📊 Performance Monitoring:Tracking KPIs (sales, margins, customer satisfaction) to maximize the impact of services.

Ville De Paris, Île-De-France, France

📌My mission:To support the founders in accelerating the company’s growth to establish it as an international leader in the market research and strategic consulting industry.________________________________________Sector: Market Research and Strategic Brand ConsultingActivity: Social media analysis (influencers, opinion leaders, content creators) to innovatively identify trends, create, and test new marketing concepts.________________________________________My key contributions:📈 Strategic and Business Plan Development:Defined growth drivers and financial projections to guide expansion and maximize results.📝 Design and Monitoring of Operational Plans:Translated strategic objectives into concrete actions, ensuring effective implementation and achievement of results.🔧 Structuring and Managing Support Functions:Established and managed HR, Finance, and Administration departments.💼 Relationships with Financial Institutions and Investors:Supported management in handling relationships with financial institutions (BPI, Investment Funds).

Paris, France

📌My mission:To drive the strategic transformation of the French business unit from a canned fish manufacturer into a purpose-driven company, while meeting new consumer expectations and sustainability challenges.________________________________________Sector: Food Industry (Canned Fish)Activity: Processing and marketing fish-based products, with a focus on nutrition and marine resource preservation.________________________________________My key contributions:• 🛠️ Brand, Communication, and Innovation Platform Review:Complete overhaul of brand strategies to align with new societal and environmental expectations.• 📊 Marketing Strategy Development, Implementation, and Measurement:Developed strategic plans with a close follow-up on ROI to ensure the effectiveness of marketing actions.• 💰 Budget Management and Brand P&L Oversight:Managed marketing budgets and P&L, with reporting to the Thai Union group to ensure optimal financial management.• 🌐 Digital Presence and E-Commerce Expansion:Strengthened brand visibility on social media through influencer partnerships and optimized e-commerce channels (Drive, Amazon).• 🌱 Implementation of a Value-Creating CSR Strategy:Transformed sourcing practices, adopted responsible certifications, and partnered with environmental and social NGOs.• 📢 External Relations:Led communication for the canned fish industry union and managed strategic partnerships with NGOs.

📌Mission: Define and implement the strategic roadmap for the Household Care category at the European level, in the context of increasing economic and environmental constraints.• 🌱 Product Range Development:Creating products that meet consumer expectations for natural ingredients.• 📊 Cost and P&L Optimization:Strategic planning to enhance the category’s P&L while optimizing production costs.• 🌍 International Team Management:Leading cross-functional teams (over 20 people) to successfully drive projects.• 📈 External Growth Initiatives:Participating in acquisition projects to support category expansion.

📌Mission:Ensure performance optimization, product innovation, and change management to support sustainable growth for the Business Unit at the regional level.• 💰 Financial performance optimization: Implemented a portfolio simplification strategy and price repositioning.• 🚀 Product innovation and digitalization: Designed and launched a new line of Paic Dishwashing products; developed a 100% digital strategy for the Javel La Croix brand.• 🔄 Change management: Led the reorganization of the Business Unit, ensuring a smooth transition and optimal alignment with the new regional structure.

📌Mission:Position Colgate as the preferred partner for French retailers.• 📊 Category development: Targeted, negotiated, and implemented strategic development projects with key purchasing centers.• 📦 Distribution expansion: Broadened distribution channels, including e-commerce, discount stores, and Relay networks.

📌Mission:Revitalize growth in the Oral Care Business Unit.• 👥 Multifunctional team coordination: Managed a 14-member team (finance, supply chain, sales force, category management, marketing) to drive growth in the oral care category.• 🔄 Development of new growth levers: Expanded the mouthwash segment and implemented cross-promotions.

➡️ Negotiate, implement and measure the performance of custom built brand plans for major retailers.➡️ Collaborate with sales teams to improve P&L and market share in each major account.

➡️ Manage P&L, media budgets and product mix of the Ajax brand.➡️ Develop "Go to Market" plans for new products.

➡️ Build the category strategy, the portfolio of promotional offers and the merchandising strategy. ➡️ Develop and present performance reviews and innovation plan to retailers’ Marketing and Purchasing teams.

➡️ Prepare annual agreements with Account Director - Negotiate the counterparts of the agreement with Carrefour buyers (Assortment, promotion, trade shows) - Build sales forecast.

Brasil

🚗Management of the dealer incentive program; definition of sales processes and customer relations standards at the point of sale.

Grande Ecole, Sales And Marketing Chair

Executive Certificate - Marketing & Communication Online

Executive Certificate, Chief Digital Officer - Digital Champion - Business Transformers

Tools For Taking Over A Business In Lbo