Raphael De Wulf Email & Phone Number

Brussels, Belgium

Brussels, Brussels Region, Belgium

Brussels Area, Belgium

- Managing a Pricing Bid Desk Team of 2 people- Taking over the pricing activities while managing Back Office activities. - Large part of the role was to handle public and private tenders, understanding of the customers’ needs and to look at the profitability of these tenders (bid management). - Main achievements:o Bent over a FY declining profit situation.

• Manage Pricing Bid Desk Team (2 people)
• Responsible for all different kinds of pricing activities (ad hoc Issue, analysis, Organize, prepare and Lead Pricing Committee. This is an information-decision committee composed by Business VP's, CFO & Country.
• Main achievements:
• Convincing leadership for a substantial List Price Increase resulting in an improved financial result.
• Tackling a decreasing Delta Price situation at the main Business Unit. Therefore I created a project stopping pricing decisions a posterior, by re-including marketing in the process (price governance), adding a volume.
• Joined the preparation and monitored of a 3 step plan to regain volumes and clients at one of the Go-to market channels. It delivered a substantial income.

Brussels Area, Belgium

• Responsible for the different marketing activities to gain a competitive advantage for the retail market. Managing marketing related agencies and partners.
• Designing and creation of new customers proposition (CVP) on Shell Express platform, resulting in a growth of 8% in volume and earnings increase of 7%.
• Refresh of Shell Express website. Launch of the first successful Facebook campaign which reached more than 1 million customers and hit the objective to increase price perception of our brand (back on the first place.
• Strong improvement in the field of the implementation of campaigns by a combination of operational actions.
• Initiator of new ideas to get more money out of the business (bottom line growth) including renting of forecourt communication space to marketing partners; split per platform and differentiated approach of the market.
• Ambassador of the transition of promotional marketing to propositional marketing based on our own strengths.

Brussels Area, Belgium

• Responsible for the pricing activities ranging from pricing, pricing strategy, responsibility over the fuel margin & income, which delivers 80% of the gross revenue for Shell Retail.
• Fulfill different roles (project management, implementation, expert) in the transition to a GSAP cross business environment (global sap). A project that requires close and good cooperation with many people, by showing.
• Initiator and Ambassador of the new dealer margin strategy, including the creation of a new business model in the dealer contracts which made the way free for competitive pricing resulting in a stop of volume loss and.
• The designing and launch of a national pricing test increasing the fuel margin (+ 12%). Levering the data analysis by introducing concepts as price elasticity and volatility in our ways of working.
• Integration of the French pricing activities in a new Benefrux (Benelux + France) team structure.
• Requested by the Global pricing team to join the Shell Global Pricing Community. A Steering Group to exchange best practice, develop and launch new projects.

Brussels Area, Belgium

• Customer service center collaborator.
• After 5 months, the CSC activities were moved to Cape Town. Here I have played an active role by developing the training material, by giving the training and coaching the new team. At the end I seized the opportunity.

Brussels Area, Belgium

• Organize the security of a workplace, managing a customer with as main tasks: Organization of the team and point of contact between Securitas and the external customer.
• Managed a team of 8 people (since March 2006).