Raphael Desrues Email & Phone Number

Montreal, Qc, Ca

Montréal, Québec, Canada

Montréal, Québec, Canada

Montreal, Canada Area

• Build the sales and marketing strategies for the canadien market : channels, pricing, positioning, merchandising, training, communication.• Develop and maintain the sales and marketing P&L to support the strategy.• Manage and negotiate with Retail Key Accounts : major Pharmacy Chains, Beauty Retailers.• Develop strong partnerships to drive sales.• Supervise and coach the sales, training and customer service teams.

• Managed the growth of Phyto in a retail environment in addition to its professional/hair salon activities.• Made Phyto a leader in the Canadian Haircare Industry.• Coached and motivated the sales, training and animating forces

• Created, implemented and analyzed sales and profitability reports (POS data, data-base management).• Monitored the impact and profitability of promotional campaigns.• Helped sales staff prospection process (brand presentation, new partners presentation).• Built and designed marketing documents.

Paris Area, France

• Managed and optimised the advertising planning thanks to booking histories and forecasts.• Developed dynamic tools to assist the Account Managers in the negotiation process and the management of their partners.