Marketing And Communication Lead
I am a passionate, highly organized, and diligent Marketing and Communications professional with six years of experience in developing and implementing both marketing and communications strategies. I am highly skilled in building brand awareness and visibility on behalf of the client with the aim of shaping perception, influencing consumer patterns, and generating sales leads.As the Marketing Lead, I was responsible for developing, implementing and reporting on all marketing campaigns.Core duties• Developing and implementing digital marketing strategies for Focus Mobile Ltd geared towards acquisition, and customer retention.• Manage and Co-ordinate Marketing and Creative Teams.• Work closely with the sales and customer service team on customer specific marketing plans/needs.• Identify customer insights to feed into the marketing strategy and translate them into actionable plans that meet their needs.• Overseeing and managing web content for the official website and blog.• Develop and manage marketing assets (e.g. digital content, offline marketing and sales collateral) for the use of the sales team.• Analyze Communication and Marketing reports and develop strategies for optimizing Marketing Campaigns.• Overseeing and Managing the Marketing Budget.-Selected Contributions-• Developed a Loyalty and Referral Program for Focus Mobile Customers.• Developed and implemented an employee advocacy plan.• Project managed the Revamp of the Focus Mobile Website