Operating scope to build brand and verticalize the sports license business. Built a $1B business through aggressive growth and acquisition. Constructed the first truly multi branded supply chain to build products for Nike, Under Armour and Fanatics. Rebuilt team to create disruptive new vertical business model focused on supply, design agility and inventory maximization to drive incremental sales. Involved in high profile rights acquisition to build the baseline for the creation of worlds true first multi brand of the fan. Connect great creative with the ability to execute custom experiences for sports unique micro moments. Focus on multi channel demand, lead by e-commerce retail as the future of the changing sport licensed space. Use e-commece model to quickly test, learn and drive growth across Fanatics Omni channel platform. Develop the wholesale channel and sustain new service model to owned in stadium retail. Deep experience across all channels and critical product categories.

Responsible for growing a $500M dollar business across global retail and wholesale channels. Driving productivity, vision and innovation across footwear, apparel and accessories. Creating brand and share holder value through creative story telling and fresh business models. Accountable for global sourcing, merchandising, planning and design.