Head of Content Acquisition and Strategy at Mercado Play, where I actively participated in the creation of the catalog and strategies even before the launch of the service. Now, with the product live, I use the metrics to improve performance and support areas to improve the user experience, while maintaining networking with the external partners responsible for bringing our content.- Developed and implemented content strategies that resulted in the creation of the Mercado Play content library, for the launch of the platform and subsequent months- Responsible for strategic planning in interface with the originals, programming and marketing area, to ensure the best launch and communication experience- Monitoring and analyzing performance metrics to continually adjust content strategies and improve results. Internal insights and analysis plus external industry sources- Prospecting and evaluating new content for Meli Play Latam (streaming) with all available tools, whether via call or attending major business markets to prospect for new content- Responsible for negotiating new content with distributors, aggregators and producers. Monitoring the creation of the contract and together with the legal team making all business decisions- Executive producer of the original "Nitrados", to be released in 2024 on Mercado Play, the company's first original production and a major milestone in its own production on an AVOD platform.- Active participation with the marketing and product teams, in order to identify gaps and improve the user experience in promotions and platform usability

Member of the team responsible for executing and launching Star+ in Latin America, from the initial planning of the content library as well as sustaining the brand in the following years- Responsible for the development and strategy of Star+ products for Brazil- Prospecting and evaluating new content for Star+ Brasil (streaming)- Part of the team responsible for launching Star in Latin America

- Responsible for the preparation and schedule strategy of the Star, FX and Star Life channels- Responsible for fulfilling the Ancine quota- Responsible for the strategy of both channels, including the monthly briefing focusing on the communication areas- Commercial, Marketing and Public Relations partner to guarantee audience results

Responsible for the growth and acceleration of the channel's presence on cable TV, as well as delivery to small broadcasters. He was responsible for all the creation and grid of the channels in order to make it more attractive to the public.- Responsible for the creation and grid strategy of the two feeds of the Love Nature and ZooMoo channels for Brazil and Latin America.- Prospecting and evaluating new content.- Work together with executive production in the development of pieces and branded content, whether in-house productions or with contracted producers.- Responsible for fulfilling the Ancine quota and reporting for both channels- Planning and strategy for digital channels, VOD, OTT and app platforms.- Coordination of all traffic and dubbing flow of materials in-house or in a contracted studio- Define and create calls, promos and pieces for a linear and non-linear basis.- Social Media Management: Lead and manage social media strategies across multiple platforms, including content creation, community management, and analytics, to drive audience engagement and growth.- Partnership Collaboration: Collaborate with internal teams, external partners, agencies, and influencers to execute effective marketing campaigns and promotions.- Audience Insights: Leverage data and analytics to understand audience behavior and preferences, adjusting strategies as needed to enhance performance.- Approve and participate in the content briefing with the creative team- Budget Management: Develop and oversee budgets for marketing, digital, and social media campaigns, ensuring optimal resource allocation to maximize ROI.

Planning, development and management of communication and media plans. Responsible for product development, communication strategy, sales pitch, media advocacy, pricing, project monitoring and after-sales- Partnership Collaboration: Collaborate with internal teams, external partners, agencies, and influencers to execute effective marketing campaigns and promotions.- Manages execution of specific channel plans in ways consistent with product messaging strategies.- Development of social media strategy- Production and monitoring of content, scripts and series- Financial control and reports with the budget area- Definition of KPIs and brand positioning in different types of campaigns: launches, support, etc.Implementation, monitoring and analysis of campaigns

Member of the team responsible for maintaining and leading TV Globo in its film and series sessions for 18 years. With the advancement of pay TV and SVOD, I participated in two important movements, the acquisition of products outside the North American market, acquiring all licenses and showing them on free TV as unprecedented and the financial injection into the market and national production, via TV partnership Globo and Globo Filmes, in the evaluation and adaptation of scripts for subsequent exhibition on free TV. Member of the development and application of the Tagger Project.- Preparation of strategic programming planning.- Preparation of programming grids.- Content evaluation (films, series and cinematographic scripts) for acquisition.- Identification of opportunities, creation and implementation of “brand content” and “product placement”- Negotiation of production rights.- Evaluation of Globo content for adaptation/exhibition in new formats.- Participation in annual international film & TV festivals to research and recommend products for acquisition.- Prospecting and monitoring new products (films, cartoons and series) from the synopsis to the finished product.- Analyze audience research and propose changes to programming capable of gaining and maintaining audience leadership.- Monitoring the open and subscription TV audiovisual market.- Monitoring the cinema market / monitoring premieres and box office performance.- Preparation of the annual budget for films, cartoons and series.- Creation and implementation of the “TAGGER” algorithm that connects the TV Globo content database, helping to choose and search for films based on profile searches and different indicators.

- TV Globinho production assistant - Prospecting, evaluating and purchasing animated series (kids content)- Strategic planning and creation of children's content schedule