I am a marketing, PR and communication expert with experience in the areas of B2B, B2C, digital content production as well as event and project management.During my time at the university of Vienna, I developed a passion for advertising and market communication, public relations and advertising psychology.In addition to lecture hall hopping, I continued to expand my experience in photo and video production. The step behind the scenes followed from more or less successful band projects as a guitarist. 🤘Brainstorming and concept planning for social media content became a hobby. My goal is to learn new things and to continuously develop further.I am currently working in the outdoor industry, optimizing the appearance of the brands Berghaus, Endura, Hannah, Rafiki, Toko, Movement, DMM, EB and Headstart in Austria. The retail marketing of all Mammut Stores in Austria is part of my area of responsibility.You can find me on the climbing rock or in the backcountry. ⛰️