9FIVE is a Californian brand, founded in 2009, positioned as the sole eyewear label with authentic ties to skate and street culture.Achievements & Impact:- Successfully introduced the brand into a new business ecosystem by crafting a comprehensive strategy to transition from DTC sales in the US to B2B distribution in France/Europe within the Optic Industry, tapping into a previously unexplored market and which led to elevate 9FIVE in the Luxury Eyewear segment- Launched and grew 300+ optical accounts, driving business expansion from the ground up. - Built and led a team who generated over 500 million media impressions across YouTube, social media platforms, and various digital channels through strategic guerrilla marketing. Achieved extensive product visibility in music videos, interviews, press coverage, and other media features, driving engagement without traditional advertising

Alongside my primary role, I consult with EightyTwo, specializing in Business Development and Branding StrategyDirecting national and international programs / Coordinating operations and connectors involved in / Using guerilla tactics / Opening territories for independent brands

Directed International Business Development programs and Marketing Operations.Operated direct sales to key accounts.Parasite Eyewear is a multi-million dollar and award-winning company directed by French designer Hugo Martin. High-end frames & sunglasses. Made in France.

Partnered with Chinatex Corporation and The Brothers Brooks agency to launch PressFwd, a collection composed of garments with integrated hardware that creates fusion between multi media devices and apparel. Chinatex expertise lies in the trading of, R&D and production of raw materials, textiles and garments with an annual volume of 2 billion USD. The Brothers Brooks is a Sales & Marketing agency specialised in urban fashion market.

Offered design and technical support to clothing lines. Adjusted and followed the whole creative process from fashion design, tech packs development, to pattern and prototypes making, fitting w/ customers’ expectations.Operated w/ Nicolas Tignères, a 10 year design veteran and head creative director for French label Bullrot Wear 313; a multi-million dollar streetwear brand sold over 15 European countries in the 2000's.

Graphic and Fashion design services