➥ Take a more detailed look/audit at your website. This audit will detail the things that may cause you trouble moving forward, research on your competitors, the weak points on the backend side of things, and the hard-to-detect errors that the web development process failed to rectify after the website is being handed to you;➥ Determine which keywords you want to use for your content, the alt attributes for your images, the Latent Semantic Indexing (LSI) terms that you can use for your homepage and deeper pages, correct interlinking, among others;➥ Suggest and personally implement improvements to your meta data to make sure that they will draw more click-through to your website. Also look at how Guest blogging may work for you. ➥ Suggest how can we fix the technical issues you may have which includes but will not be limited to internal linking to relevant pages of your website, and putting in place your geo meta tags, Dublin core, open graph objects, twitter cards, etc... This will help Google and other search engines understand more what your objectives and target outcomes are so it can rank you for the right keywords.