Raphaela Freitas Email & Phone Number

• Drive cross-team projects to improve content relevance and processes.
• Strengthened collaboration between departments to support customer-first decisions.
• Led initiatives to gather insights, boosting strategy alignment with market needs.
• Prioritized projects based on trends and business impact.

Hamburgo, Alemanha

• Data-driven detection and analysis of market trends, identifying opportunities, on the worldwide apparel and footwear market.
• Further development of the product, including new features and SEO optimization
• Planning and optimizing project processes according to strategy, performance and calendar timelines.

Amsterdam Area

• Innovative projects including web and mobile applications and emerging technologies like virtual and augmented reality.
• Map the research needs of Adidas research teams at a global level, to suggest the best approach and methods used in order to capture the right insights for our projects.
• Support UX/UI designers in utilizing insights and analytics data to help understand the value drivers for the consumer.
• Create high-level prototypes of the experience design to enable user tests.
• Communicate research findings to diverse audiences through written reports and verbal presentations.

Leiden, South Holland, Netherlands

The Council of Advice (CoA) has the task to supervise the policy of the Executive Board (EB) and the general operations in the organisation. The main goal of the CoA is to ensure the wellbeing of ESN Leiden as an organisation and its individuals.

Leiden, South Holland, Netherlands

• Erasmus Student Network (ESN) is one of the biggest interdisciplinary student associations in Europe. Its mission is to represent international students, thus providing opportunities for cultural understanding and.
• Coordinate the activity of the board and the committees and assures good functioning
• Represent international students of the University of Leiden, Netherlands
• Design & Implement strategies of the organisation
• Oversees activities & projects of the organisation
• Participates in national and international events

Amsterdam Area

• Being part of the UX team and the CMI team at Beerwulf (Heineken group), I have the unique opportunity to get in contact with different types of consumer research topics (e.g., from usability testing to experimentation.
• Assist in designing, testing, monitoring & communicating results of the user journey of campaigns.
• Perform campaign's competitor analysis within a user experience scope.
• Mapping customer needs and issues by performing research & data analyses
• Collecting, tracking, mining, and analyzing data and generating fact-based insights.
• Help building and analyzing experiments (A/B tests), and storing the findings

I had the opportunity to assist Dr. Susanne Scheibe's research department conducting the study on this relevant topic. I functioned as a full member of the team, organizing numerous literature reviews, prepared and designed the online surveys and evaluated the responses.“Personality and the Use of Boundary Management Behaviors When Working from the office.

Master'S Degree, Economic And Consumer Psychology

Understand the psychological mechanisms that underlie our decisions and choices concerning consumption and other economic behaviors.

Psychology, Behavioural And Social Sciences

BSc in Psychology - specialised in neuroscience and consumer psychology

Honours College University Of Groningen, Psychology

An extracurricular program which gives the students the opportunity to get more in contact with research topics during their bachelor. It.

Minor In Neuroscience