Disrupting the current market of content marketing by enabling marketers in banks and insurances to understand what their target audience craves.https://meloncast.com/

- Leading the technical development of the CMS - Responsible for the product strategy- Running design sprints- Feature prioritization and road map planning- Identify and understand clients' and prospective clients' needs and design a solution that fits their business goals- Key interface between customers and all relevant divisions- Strong focus on growing and developing strategic clients by planning and managing the full relationship to ensure customer success-… Show more - Leading the technical development of the CMS - Responsible for the product strategy- Running design sprints- Feature prioritization and road map planning- Identify and understand clients' and prospective clients' needs and design a solution that fits their business goals- Key interface between customers and all relevant divisions- Strong focus on growing and developing strategic clients by planning and managing the full relationship to ensure customer success- Develop go-to-market strategies- Conducting customer interviews and user testing- Resource allocation- Performing market assessments- Translating business-to-technical requirements- Pricing and revenue modeling- Defining and tracking success metrics- Identifying and acquiring partners. Show less

- Strategic marketing planning - Go-to-market and growth strategy- Responsible for all communication channels- Strong focus on Commercial & Performance Marketing - New set-up of the Marketing Communication department- Recruitment and mentoring of the Marketing team- Developing and implementing a cohesive marketing plan- Implement marketing dashboards and set KPIs for the CEO and board of executives- Designing and reviewing the Marketing department’s budget-… Show more - Strategic marketing planning - Go-to-market and growth strategy- Responsible for all communication channels- Strong focus on Commercial & Performance Marketing - New set-up of the Marketing Communication department- Recruitment and mentoring of the Marketing team- Developing and implementing a cohesive marketing plan- Implement marketing dashboards and set KPIs for the CEO and board of executives- Designing and reviewing the Marketing department’s budget- Setting current and long-term goals for the teams- Prioritize marketing projects and allocate resources accordingly Show less

- Responsible for the Firm's Websites- Responsible for all communication channels B2B and B2C- Implementing marketing dashboards for the CEO- Implementation and controlling of different on- and offline campaigns - Design and creation of content and ads for online channels - Set up of mail campaigns- Campaign automation- Project-management and implementation of the new Corporate Identity

- Market research, Sales-Force-Effectiveness-Evaluation- Set-up of a Sales- and Marketing-Dashboard - Set-up of in-depth Sales- and Marketing-Analytics - Set-up of a Data-Warehouse- Monthly Marketing-Reporting- SQL-queries

Kundenzufriedenheitsanalyse sowie Verkaufs- und Marketingplanung

Markt- / Konkurrenzanalysen

Assistenz der Forschenden, Organisation von Events, Mithilfe bei der PISA Studie