Responsible for client campaigns, managing everything from strategy to performance reporting, and work closely with teams to deliver measurable results through data-driven insights and optimisations.Key Responsibilities- Manage Facebook/ Google ads campaigns to maximize growth and ROI.- Continuously optimize ad performance through strategic testing, refining creatives, and enhancing user engagement.- Collaborate on ad content creation, including landing pages and forms via Typeform, ManyChat, Unbounce, Heyflow.- Track and analyze campaign metrics, reporting on ROI, KPI achievements, and budget insights.- Provide regular performance updates and strategic recommendations to account managers and clients.

- Collaborated with teams to optimize paid media campaigns, exceeding client expectations by delivering a return on ad spend (ROAS) on Meta ads, Google ads and Tik Tik Ads.- Implemented new campaign optimization strategies based on data analysis and feedback from Creatives, leading to an improvement in overall campaign performance metrics using Google Analytics, Google Looker Studio, Google Tag Manager.- Refined target parameters based on demographic data, resulting in an increase in click-through rate (CTR) for target audience segments.- Conducted in-depth analysis of ad performance data, identifying key trends and opportunities for optimization, resulting in an return on investment (ROI) increase.- Implemented A/B testing on ad creatives and targeting strategies.

- Coordinated successful marketing campaigns for both local and international brands, resulting in an increase in brand awareness and a growth in customer engagement metrics across three states in Australia.- Managed recruitment, training, and performance evaluation of a diverse activation team of more than 100 contractors across multiple states, leading to team productivity and efficiency.- Implemented and upgraded internal procedures to streamline operations and improve targeting capabilities, resulting in a reduction in advertising costs while maintaining or increasing ROI.- Implemented logistic methods and equipment procedures resulting in a quick turnover on delivery time for the agency.- Coordinated more than 200 campaigns per month combining digital, billboards, guerrilla marketing, events, pop up stores, summit preparation, open day events and others.

- Managed a team of 15 volunteers at the Main Press Center, ensuring seamless operations and timely delivery of press materials to reporters during major events.- Implemented new photo workroom procedures, resulting in an increase in efficiency and productivity for photographers and reporters.- Coordinated and managed conference room schedules for multiple zones, improving overall event organization and reducing scheduling conflicts.

- Wrote and revised news articles for the company website, incorporating targeted keywords to improve search engine rankings.- Researched, analyzed, and segmented leads for SEO optimization, resulting in an increase in website traffic.- Developed and enhanced content for social media campaigns on Instagram, leading to an increase in engagement andfollowers.

Internship in the BandNews FM verification area:-Responsible for gathering news, making notes, reports, recording and editing sound recordings, as well as entries with live notes.Internship in the TV Bandeirantes investigation area:-Responsible for gathering news, making notes and reports.

-Responsible for the corporate core;-Shooting releases and notes;-Follow up with the press and clipping of articles published by vehicles;-Production of corporate core mailings.

Responsible for clipping and updating the content of the three company websites: Protec, Cimes and IPD-Farma.