Spearheaded strategic planning and execution of inbound, outbound, and ABM marketing initiatives, while managing hybrid and in-person events. Developed lead generation and customer retention processes and created sales-driven marketing collateral to strengthen brand positioning. Oversaw internal communication channels and vendor relations, optimizing synergy with external partners including agencies and prospecting firms.Key Achievements: Set and monitored KPIs to measure marketing… Show more Spearheaded strategic planning and execution of inbound, outbound, and ABM marketing initiatives, while managing hybrid and in-person events. Developed lead generation and customer retention processes and created sales-driven marketing collateral to strengthen brand positioning. Oversaw internal communication channels and vendor relations, optimizing synergy with external partners including agencies and prospecting firms.Key Achievements: Set and monitored KPIs to measure marketing impact; provided direct insights and reporting to executive leadership, contributing to strategic decision-making. Show less

Spearheaded strategic planning and execution of inbound, outbound, and ABM marketing initiatives, while managing hybrid and in-person events. Developed lead generation and customer retention processes and created sales-driven marketing collateral to strengthen brand positioning. Oversaw internal communication channels and vendor relations, optimizing synergy with external partners including agencies and prospecting firms.Key Achievements: Set and monitored KPIs to measure marketing… Show more Spearheaded strategic planning and execution of inbound, outbound, and ABM marketing initiatives, while managing hybrid and in-person events. Developed lead generation and customer retention processes and created sales-driven marketing collateral to strengthen brand positioning. Oversaw internal communication channels and vendor relations, optimizing synergy with external partners including agencies and prospecting firms.Key Achievements: Set and monitored KPIs to measure marketing impact; provided direct insights and reporting to executive leadership, contributing to strategic decision-making. Show less

Led a high-performing marketing team, implementing content strategies that boosted engagement and brand visibility. Drove social media calendar planning, influencer partnerships, and Salesforce CRM analysis to refine sales-focused strategies. Developed technical and promotional content to support sales enablement, enhancing lead quality and nurturing the sales pipeline.Key Achievements: Established and tracked OKRs to ensure team alignment with corporate objectives; delivered actionable… Show more Led a high-performing marketing team, implementing content strategies that boosted engagement and brand visibility. Drove social media calendar planning, influencer partnerships, and Salesforce CRM analysis to refine sales-focused strategies. Developed technical and promotional content to support sales enablement, enhancing lead quality and nurturing the sales pipeline.Key Achievements: Established and tracked OKRs to ensure team alignment with corporate objectives; delivered actionable performance reports to senior management. Show less

Managed social media presence, crafting compelling copy for product pages, landing pages, ads (Meta, Google, LinkedIn), and email marketing. Coordinated weekly webinars featuring industry leaders, positioning Verde Agritech as a thought leader in the agro sector.

Revitalized the company’s Instagram strategy with impactful content production, management, and targeted ads, significantly boosting engagement.

Delivered multi-channel content for top-tier clients like Lear Corporation, Thyssenkrupp, and ESAB, covering digital and print platforms. Created internal communication campaigns and managed digital and paid media for various clients, enhancing brand visibility and engagement.

Managed press relations for clients like Selpe HR Group, TIM ArtEducAção, and Laticínios Verde Campo, as well as content creation for major clients, including Gerdau and Ambev.

Producer, Reporter, and Host – Sports Program

Gathering and writing journalistic content (press releases and intranet articles), writing and designing the institution's bulletin board (notice board), and providing support in organizing and covering internal and external events.

Customer engagement and sales across various retail locations in Disney's Animal Kingdom, Hollywood Studios, and Epcot. Enhanced cross-cultural communication skills and provided exemplary customer service in a dynamic environment.

Gathering and writing journalistic content (press releases and intranet articles), writing and designing the institution's bulletin board (notice board), and providing support in organizing and covering internal and external events.

Event organization and promotion, mailing list updates, writing press releases, and overseeing on-site interviews and recordings.

Writing website content for the program, press releases, and providing support to the Internal Communications team.