Raphaëla Drost Email & Phone Number

Ede, Gelderland, Netherlands

Key responsibilities:- Lead the Benelux Marketing team (6 direct reports, 3 brand managers, 3 category managers) to develop and execute Benelux brand strategy, portfolio development, price strategy and innovation plans across the portfolio. Brands include Page, Scottex, Kleenex, Huggies, DryNites, Popla, Huggies Little Swimmers, Kotex and Depend within Family Care and Personal Care categories.- P&L owner of the Benelux portfolio, responsible for the delivery of annual financial and share growth commitments. Managing Advertising &Consumer Promotion (A&P) budget Benelux.- Lead annual brand plan strategies- Work cross-functionally with teams across the Western European business unit to influence results and leverage best practices.- Evaluate and drive new business development opportunities for the business.- Part of Management Team Northern Europe/Benelux

Amstelveen, North Holland, Netherlands

• Determine CRM activation calendar combining HQ activities with local market-specific activities.• Manage and monitor the CRM activation budget, priorities and forecasts.• Identify opportunities for relevant personalization of communication, define personalization roadmap and ensure implementation of personalization activities• Liaise with performance marketing and eBusiness teams to ensure end-to-end consistency in personalization and evaluate effect of personalization efforts to determine ROI and identify areas for improvement.• Improve overall customer journey and customer satisfaction (e.g. subscription customer journey)• One direct report: Jr. CRM specialist

Amstelveen, North Holland, Netherlands

• Main responsibility: the acquisition strategy of new Nespresso customers (B2C) within the Customer Experience team• Proposition management: responsible for the launch of the new Vertuo Line coffee system in the Dutch market and the Nespresso Subscription proposition in direct sales channels• Set-up and implementation of multichannel (media) campaigns for all sales channels: retail partners, online & offline• Budget management, customer journey development, stakeholder management• Project: set-up customer journeys with new partners

Amstelveen

Responsibilities:• The retention of new Nespresso customers (B2C) and long-term onboarding strategy within the Customer Experience team• The onboarding implementation, execution, evaluation, improvements and creative concepts • Developing full operational planning while managing internal and external stakeholders• Design and execution of (media) campaigns via Nespresso.com, direct mailing, offline materials and other channels• Budget management, agency management• Managing projects and conducting research as trained internal auditor as of February 2020• Project lead: ‘’unboxing experience’’

Diemen, North Holland, Netherlands

Responsibilities:• Managing several large multinational FMCG clients. Categories include Confectionary, Personal Care, Health and Food• Advise clients on how to improve their business strategy and brand portfolio (e.g. on promotions or price), based on fact based/detailed market analyses, reports and concluding insights• Help clients to drive growth based on market (performance) trends• On-site client consultancy, fully dedicated to data analysis and knowledge transfer• Organizing a global sport tournament with 350 participants from 12 countries to accelerate the internal employee networkNielsen is the world's leading global measurement and data analytics company that provides intelligence on consumer buying behavior to (multi)national FMCG manufacturers and retailers.

Diemen, North Holland, Netherlands

Utrecht, Netherlands

During my bachelor/master I worked part time at Danone Nutricia Research as a project manager. Responsibilities:• Implementing and optimizing administrative processes related to back office support functions (facilities, procurement, inbound logistics)• Optimizing invoice and system processes (such as. SAP). Designed and established several models for employee servicesDanone Nutricia Research is located in Utrecht Science Park and hosts around 700 employees in a unique location where an office workplace is combined with full fledged research laboratories, sensory center and pilot plant. As this location provides research dedicated to Danone Nutricia’s global baby and medical nutrition divisions, there is a strong link with Danone’s mission to provide health through food to as many people as possible.

Utrecht, Netherlands

• Project: communication lead responsible for the set-up and execution of an internal ‘zero-waste’ recycling campaign & communication plan

Amsterdam En Omgeving, Nederland

Responsibilities• Writing news articles for several news sections such as regional news, cultural pages but main focus was on the sports editorial• This included gathering information, the revision and correction of texts and holding both face-to-face and telephone interviews. My work included weekly publications

Alkmaar En Omgeving, Nederland

Responsibilities• Newspaper design of the mobile application (i.e. Next-Gen e-paper)• Designing online lay-outs of 17 regional digital newspapers of Holland Media Combinatie (including Leidsch Dagblad, Alkmaarsche Courant, Haarlems Dagblad)

Laren Area, Netherlands

• Guiding candidates (runner), sponsor recruitment, contract and product administration, event management, supporting production managers and producers• Working on the television program ‘The Next Pop Talent’

Purmerend, Amstelveen

Master’S Degree, Communication Science / Persuasive Communication (English)

• Key courses: marketing, brand, health communication, brands & organizations in social media • Graduation thesis: Time is ticking, but is.

Preparatory Master, Communication Science (English)

• Key courses: Statistics / SPSS

Bachelor Of Arts (Ba), Mediastudies

Activities and Societies: • Mentorship (2011 – 2012). Mentor of two groups of first year students at the University of Amsterdam•.

Short-Term Studies Abroad, Film And Photographic Studies

Activities and Societies: • Member of university women’s football team• I spent a semester studying at the University of Kent in England.

Atheneum /Vwo, High School