Sales and channels strategy definition aligned with all company strategy and BU role.Responsible for:Go to Market | Route to MarketDemand Planning | IBP (LE/AOP)Excellence Programs (Internal & Distributors)Strat PlanFood Service business review

Go to market strategy definition and distributors structure design.Responsible for:- GTM | RTM- Cash and Carry development- Distributors internal structure definition- Cross channel- Strat Plan-Sales AOP

Responsible for:- Product Performance- Sell In / Sell Out- Market Analysis- Food Service Portfolio- Strat Plan - Short/Long term- Value Engieneering projects- Innovation support- Cash & Carry Portfolio- Go to Market support- Demand Planning Cycle support- ZBB review

Responsible for:- Demand Planning Cycle- Innovation GTM- SKU's phasing (in/out)- Channels P&L support- Forecast Accuracy Project- Strat Plan - long term

Best Trainee Project Brazil 2020.1st Place Brazil - 2nd Place Latin America.Responsible for creating a mix management model and a channel strategy, contributing to the creation of an innovation pipeline and a store execution focused on the C&C channel, where our main goal was to deliver the best mix possible, in terms of profitability. Also responsible for creating rituals and routines to identify the best sales opportunities.

Heinz Selection leader (Food Service Brand Building)Best Intern Project - Brazil 2019Responsible for Marketing and Food Service interface. During the internship, the whole process of Heinz activation in strategic customers was created and also the entire business model that the sales team would perform, which we thoroughly covered in a Playbook in order to standardize it.We mapped out all the customers and guided the sales team, built a rational and a follow-up burger market dashboard, and most importantly, executed a plan that brought a big increase on Heinz brand presence in Burger Houses and a game changer ROI.For all of these accomplishments, I had the honor to have my project selected as the best one among 31 other amazing ones in Brazil, which also changed the company in a meaningful way.Also responsible for part of the innovation process (imports), where the role was to lead the team in three new projects that we were importing from others BU's.