2024-2025Achieved +55% Growth in B2B OpportunitiesReached all time high conversion rates for small business & enterpriseImproved cost per 1k pipeline generated in 20%2023-2024Generated over 100 learnings through experimentation in 2023 and continuing into 2024.Increased Inbound B2B demand generation by over 50% in 2023, with lead scoring up 18% and acquisition playbook influenced revenue up 128%.In a multidisciplinary team with Product, CS, and Data, increased mental health adoption (consultations) by 30% from Q4/23 to Q1/24, reaching all-time highs in nearly every funnel stage from activation to retention.Doubled the number of users impacted via CRM who schedule consultations within one year.

Leading growth and marketing teams, driving demand and building a new category for the first intelligent people development platform of the world.Increased website converstion rate by 66%Increased demand by 38% YoY (SAL)

Working on Revenue, Growth, Product & Marketing challenges for various companies. Hypothesis generation and experimentation across all stages of the funnel.

As Head of Marketing at Park Education, I co-led the repositioning, rebranding, and new product strategy of the brand (formerly Park Idiomas).Market Research & IntelligenceConducting dynamics for business repositioningProduct Marketing StrategyRebranding & Communication for a network of 100+ franchises

Being responsible for bringing the innovative ELT method to new international markets. Managed Customer Success, Sales, Marketing, and Product Development teams.

As a co-founder and director, I was responsible for strategy and growth for almost 3 years. Hired, managed, and trained 30+ people in digital marketing, design, copywriting, project development, and technology.I've also built a branded product called Headstart that helped several companies develop their marketing and sales strategies and integrate their teams. Served 20+ companies in various sectors improving their marketing and sales results, including Lenovo, Stone, Algar Telecom, Bolt, Dock, Equals, and Pagar.me. Creator of the B2B Growth Matrix.

Liga Empreendedora is an entrepreneur community made by young and passionate college people who wants to change and transform the world by creating new businesses.My job as Innovation Director was to discover, plan, and manage new initiatives that could drive and flourish the origination of new business between the members. I also had to develop and educate our group in several distinct and important entrepreneur in soft and hard skills to help them navigate in the world of startups.