Public Affairs Specialist
CurrentI design, develop, conduct, and evaluate innovative means of advertising and marketing communication/informational materials on a variety of communication channels to public, private and diverse stakeholders to promote and enhance understanding and acceptance of agency programs and activities. Additionally, I draft, edit, review and publish written materials intended for various constituent audiences.In a single year, content I designed, developed, and produced garners nearly 5000 views. One video I produced surpassed 2,000 views in two months becoming the most popular on OSMRE’s YouTube account in some time. A single podcast episode I produced received approximately 500 views across platforms in six months. Additionally, I provide guidance and oversight for products-for-print within the bureau a primary point of contact for Print Product design and procurement. Print products are given to stakeholders at events and ceremonies or displayed in the Interior Museum. I managed and migrated web content from OSMRE’s server-side multisite environment to a single content management system (Drupal). Quarterly web reviews ensure content and functionality is robust while technical and developmental updates ensure accessibility, usability & security. Research and analysis attests to the growth and impact of web initiatives and online campaigns I oversee as Web Manager; Views, Active Users & Event Count for 2024 outperform 2023 by more than double in each category. I train content contributors on best practices improving overall customer experience, and we begin every month aligning independent needs to bolster the agency's web presence in accordance with communication strategies