Raphael G. Email & Phone Number

Washington, Dc, Us

Strategic director for the American Psychiatric Association. I create and direct the strategic marketing direction for the organization and its programs. This includes major events like the Annual Meeting and the Mental Health Services Conference. I also set the strategic direction for marketing to support programs like APA Education, Membership, Foundation, and much more. My work has developed strategies that generate millions in revenue for events, education and membership.

As a freelance writer I've created content across a number of different industries. My main platforms are within the sports industry; creating content for organizations such as ESPN, Complex, Sports Illustrated, Yahoo, Bleacher Report and others. I also manage two sports podcasts which includes developing programming content, arranging interviews and promoting the show across multiple channels. My experience includes developing content for marketing campaigns, websites, email campaigns and other customer-focused outputs.

Baltimore, Maryland, Us

As the Assistant Director of Marketing, my responsibilities were to develop and implement an omnichannel marketing strategy to drive the organization toward annual recruitment goals. ➥ Create and implement an omnichannel marketing strategy to lead all annual recruitment generation efforts. ➥ Develop and optimize paid media strategy, increasing campaign metrics by 60% across the board, while improving budget spend by 70% year-over-year➥ Develop and implement paid social strategy, introducing the organization to paid media channels on Facebook, Instagram, YouTube, and LinkedIn to drive brand awareness and recruitment goals➥ Develop and implement organic social media strategy using multiple forms of content to increase engagement of social media channels, brand awareness, and overall recruitment➥ Content development leadership including copy to support email marketing, social media marketing, design, and video content development

Silver Spring, Md, Us

American Nurses Association is a 501 professional organization to advance and protect the profession of nursing.⌨ Learn more about our institution at: www.nursingworld.orgAs Assistant Director of Marketing, I drive brand awareness by developing and executing on marketing strategies that promote organizational initiatives such as nursing certification, exam preparation materials, national conferences and much more. I manage a team of 7 junior and senior marketing staff to develop and implement on omni-channel marketing campaigns supporting enterprise-wide programs, products and iniatiives. ➥ I oversee the ANCC Certification and Certification Prep product lines, leading marketing initiatives that drove $4+ million in revenue in 2018, increasing to over $6 million in 2020. ➥ I manage a $1 million programmatic marketing budget, overseeing weekly reporting on spend-to-revenue goals to gauge the effectiveness of marketing, advertising and social media spend.➥ I was on-track to achieve 30% of annual spend-to-revenue goals by Q1, 2021.➥ I implemented KPI monitoring and data-driven marketing analytics to support key business decisions, drive profitability and align marketing initiatives with overall business strategy.➥ I directed the 2021 marketing strategy, building a $4 million budget to support enterprise products, programs, events and conferences.➥ I developed comprehensive marketing frameworks to direct team operations, establish SOPs for collaboration with 3rd party vendors, and introduce a culture of consistency, transparency and urgency to the marketing function.➥ I served as Interim Marketing Director for most of 2020 after sudden departure of the Director of Marketing, acting as main point of contact for all Marketing-related issues.➥ I managed the transition of all Marketing content to a post-COVID environment, redesigning content and strategy to take advantage of the new status quo.

As Account Manager, I worked cross-functionally with internal clients and stakeholders as part of the creative services team to deliver 7-10 marketing projects for various departments on a weekly basis. I oversaw client meetings, budgeting, project scoping, design assignments and product delivery. Here are some of the ways I’ve made significant contributions to business growth:➥ I worked with designers and copywriters to deliver a suite of marketing projects, including: one-page fliers, marketing brochures, event booth designs, product branding and market launch.➥ I implemented a new time management system that standardized and streamlined time reporting which was adopted by 90+% of global CSC staff. Oversaw successful roll-out and delivered project 25% ahead of schedule.➥ I facilitated the creation of 80+ presentations during the 2014 Global Sales Conference in Dallas, Texas.

Beltsville, Md, Us

I was accountable for driving sales and renewals as a key member of the small business team, managing 150+ client accounts and working with clients to develop online marketing strategies and campaigns focused on customer engagement and strategic growth. I also developed new business by networking with past, existing and new clients. ➥ I worked with clients to develop engaging and synergetic marketing initiatives through social media, press releases, email, blogs, web development and traditional media campaigns.➥ I reached 100+% of sales goal for 2nd quarter of 2013 amid the company's toughest revenue quarter of the year.➥ I curated social media content and managed schedules and website updates.

Washington, District Of Columbia, Us

➥ I managed a facility which hosted 3 to 5 events per week, including government training sessions and corporate retreats.➥ I coordinated the ‘2012 Performance Week’ which involved 3 simultaneous events, hosting 35 to 50 attendees each.

Mclean, Va, Us

Joined the conference center management team as a logistics coordinator for event planning efforts within the One Dulles conference center. Managed the afternoon to late evening shift that executed approximately 30 events and meetings within the conference center each week. This position also further developed my project management skills as I was assigned multiple projects from supervisors to complete in reference to conference center services and needs. Selected Achievements: Successfully supported weekly job fairs as lone conference center staff member. These events typically required two members of conference center staff to cover due to high number of attendees, yet I managed these events alone. Assisted with the completion of project to redesign marketing collateral for One Dulles conference center.

➥ I drove organizational sales and marketing strategy and execution.➥ I created sales and marketing campaigns that are still in use by satellite gyms throughout NJ and PA.➥ I represented the academy in a PR capacity and coordinated media efforts with professional and amateur fighters.➥ I led educational initiatives for management team on how to use new marketing tactics including social media platforms, QR codes and content marketing to build client engagement and facilitate growth.➥ I implemented a forward-looking marketing strategy that drove a 37% client increase in 1 calendar year.➥ I organized and led the ‘Run for Autism’ charity event which raised over $4,000 for Autism Speaks.

Hired to fill a void as the manager of all communications needs within two orthopedic offices. Company did not have any communications protocol in place at the time so I developed the strategy still in used today. Liaison for 12 doctors and their support staff of 40 while working with more than 500 patients and all outside vendors. Created the communications process that was used to manage the dispersal of information between two offices and their staff. Selected Achievements: Developed communication strategy that successfully coordinated 2 company offices that housed 12 doctors and their staff of 40 by implementing process that would handle all incoming patient correspondence and medical information pertinent to their care. Performance led to promotion to intake coordinator manager which added on the responsibility of managing historical medical record integration in 2011.

Bristol, Ct, Us

The Statistics and Analysis department was a new group formed by ESPN and I joined as a Statistics Analyst as the last full time hire in 2007. The 12 person team I was assigned to were in charge of the verification of 98 percent of the sports data that was used throughout the company's media outlets. Daily responsibilities required me to ensure accuracy of all sports data collected on a nightly basis while completing daily research projects as assigned. Selected Achievements:Created a verification process that allowed me to maintain a 98 percent accuracy score in 2008 despite the growing amount of sports coverage provided by ESPN. I was the project lead for a major initiative to update more than 1600 historical college football games that are stored on ESPN.com. Led a rotating team to collect and verify these games and completed project two weeks before deadline.

Successfully covered six reporting beats across the county and local community levels; producing five to seven pieces per weekly publication. My duties included being the primary photographer for major events including up close coverage of fires, traffic accidents and sporting events. My weekly features story section covered a number of important community events and personalities. Once a week, I represented the publication during a weekly news radio broadcast.

Elon, Nc, Us

As a high ranking student employee my duties included acting as the assistant manager for a staff of twelve student employees with responsibilities such as budget management and event planning. The oversight of eight residential buildings that housed 200 students was another responsibility I fulfilled. My role also saw me serve as the adviser of a student led residential group. Additional office duties were completed as assigned from the Area Director.

Mba, Business Administration And Management

B.A.S., Journalism, Creative Writing