Raphael Hirt Email & Phone Number

Zurich, Zurich, Switzerland

Zurich, Zurich, Switzerland

Zürich Area, Switzerland

Marketing lead for the central region: Building up brand awareness. Re-Branding Austrian, German and Swiss branch. Go-to-Market strategy for the Central region. Plan and execute all marketing activities within the DACH-region, Poland and Slovakia. Enforce and re-introduce CRM. Sales support. Events and fairs. Building relationships with wholesale and other partners within the channel. New product introductions. Product and product data management (ETIM).

Zürich Area, Switzerland

Development, planing and execution of all marketing activities and campaigns for the Swisscom/Verizon-Alliance with focus on international solutions, networking and connectivity. Development of marketing content. Content marketing by building lead generation/lead nurturing campaigns on Swisscom's own marketing engine. Organization of sales events like network transformation round-tables and internal sales awareness sessions. Segmentation of the Swiss market for international wireline topics. Planning and execution of outbound marketing-campaigns. Development of sales toolkits and co-marketing material.Achievements: Development of multichannel marketing strategy and plan for international connectivity targeting Swiss multinational companies. Buildup lead generation engine and outbound marketing-campaigns. Creating mutual understanding for very different business cultures. Building the foundation for future growth of the alliance in the Swiss market.

Zürich Area, Switzerland

Marketing for the Swisscom/Verizon-Alliance for international solutions, networking and connectivity

Balsberg, Kloten

Responsible for all marketing activities supporting projects and "big deals". Development and preparation of client presentations and offering documents in collaboration with sales, product marketing and delivery. Development of market strategies for successful acquisition of new customers. Further responsible for advertising traditionally, above-the-line as well as in online media. Planning, organisation and realization of technical conferences and management of event and media partnerships. Preparation of content for corporate communications internally (e.g. intranet, mailings), externally (e.g. press releases, content for the corporate website, interview briefings) and within outsourcing projects. Achievements: Winning 3 major deals (> $ 150 m), broadening the target groups from CxOs to a wider but as well relevant audience like user-groups, departments, journalists and sourcing advisors. Getting into prospects’ top-5 mind-set as IT outsourcer in Switzerland. Setup of a lead generating engine trough direct marketing.

Dübendorf

As country marketing manager with specialization on consumer marketing, solely responsible for the planning, development and execution of nationwide end-user marketing activities (online, TV, print) and specific PR related to HP’s personal systems like Notebook and PCs. This role encompassed regular interaction with HP's retail account managers, as well as with the major Swiss retail accounts directly, in order to develop co-marketing activities (mainly in print & at the POS) for HP's retail products. Additional responsibilities included Store-in-Store projects and management of in-store merchandising and promotion activities. Accountable for a budget of more than CHF 1m/quarterly to fulfil those activities. Implementation of own market and ROI analyses. Achievements: Becoming market leader in Switzerland and several times most trusted brand in Trusted Brands survey. Establishing HP Shop-in-Shops in the 6 best-selling Swiss retailer stores.

Dübendorf

Development and realisation of marketing activities for HP’s personal systems with main target on SMB and large enterprises. Implementation of support and incentive programs for HP’s Partners in the b2b sales channel. Managing technology and alliance partnerships (e.g. AMD, Intel, and Microsoft). Achievements: Development and implementation of several successful marketing-programs focusing simultaneously on end-customer and on sales partners, which have been leveraged within EMEA.

I have had sporadic temporary assignments in various positions in the business administration field. For example, I held an assistant position in the UBS Warburg's quality control group for the migration of SAP-system in the controlling department from middle of 2001 until end of January 2002. During this time, I could acquire insight and basic knowledge of SAP software and processes and was an active member within the project process. Part of the job was monitoring and correcting quality issues in consultation with responsible controllers.

Member of the Transaction Management GroupIn this temporary position, my duties consisted of the collaboration of reorganising the flow and archive for the private equity documentations for Europe, along with administrative issues, such as the daily collection of transactions documents. This engagement gave me some opportunities to develop my organisational skills.

In this position, I was working, for the most part, autonomously on product and data quality issues with liaising offices outside Switzerland and internal systems. I was focusing particularly on issues with discrepancies between internal main systems and external price vendors and information services. I was also fulfilling individual requests for private client's managers and their assistants. It also involved monitoring and correcting abnormal price movements of financial products on a daily basis and verification of the spreadsheets containing the total assets of the Swiss branch. This temporary employment gave me the chance to get knowledge and experience of processes within an organisation; simultaneously I was able to enhance my skills in communications with all sorts of people and their interests, and to get a deeper understanding of requirements in a service-orientated environment.

Lic. Oec. Publ., M.A. Uzh, Business Administration And Management, Marketing, It Managment

Activities and Societies: Informatik Club der Universität Zürich (ICU), OEC AlumniLicentiate in Economics and Business Administration.

Law

I joined the basic lectures of the law school and could gain a basic knowledge about law related issues. 1994 and before Regular Swiss.