- Led a team of designers to build a detailed and scalable design system for a complex backend OTT application based on technical and usability requirements of the team.- Facilitated UX activities such as persona mapping, empathy mapping, ecosystem mapping, Storyboarding, experience mapping, and many more. - Designed client deliverables such as report presentations, journey maps, service blueprints, and usability test reports based on internal as well as client branding standards. - Collaborated with researchers to conduct usability tests, and user interviews, and create recruitment mailers, concept cards, etc. - Led and coordinated internal design projects which involved revamping DFFRNT’s branding guidelines and website design. - Consulted designers and stakeholders to help them define an overall consistent design language for their products and brand identity.

- Redesigned the company’s brand language and website which helped them gain attraction and recognition in the career coaching market - Collaborated with stakeholders to help them design a usable and valuable product that gained an unprecedented amount of customer attraction and profit for the company- Produced social media digital content such as reels and posts for podcast promotion and product marketing.

- Contributed to create a comprehensive and detailed design system by designing GUI components and documenting user flow updates based on the technical and usability requirements of the team - Created usable and consistent user flows in the context of complex cloud technologies and presented proposals to product owners while advocating for users' needs. - Collaborated with the team of developers, senior designers, and product owners, to build the intricate core aspects of the software to make it the highest quality and usable viable product.- Reviewed and critiqued design changes and updates with other designers and developers in the team

- Led and coordinated a team of front-end and back-end developers to design and develop a fully functioning website for the clinic. - Co-ordinated directly with the director of the clinic to gather requirements and keep the client updated on the progress of the website. - Conducted detailed research on UI elements of the website to design an empathetic and sensitive experience for the users. - Designed custom illustrations by integrating a mixture of open-source illustration libraries and real clinic objects to design a personalized and intuitive experience for the users.

Led a team of photographers for weddings, events and fashion projects. Currently working as a consultant to help the team to build user-oriented strategies and products.

Worked as a graphic designer on digital and print media projects. It was a brief time of working on various areas of design, for example, poster designs, packaging design, and advertisements. Also currently working as a freelance UI-UX designer for their website

Worked as a designer on some of the major advertising campaigns for brands as Jet Airways, Asian Paints, Piramal and Radio Mirchi. The goal was to come up with creative ideas and contemporary designs for their advertisements in print media.

Worked as a Graphic Designer for small institutions. Designed print and social media content on tools like adobe photoshop and illustrator.