With 21 years of professional experience across advertising agencies and media companies, I have built a solid and diverse career. I have worked as a Media specialist at leading global networks, including Omnicom (BBDO and DDB) and Publicis (DPZ&T), where I also led teams and was responsible for strategic communications planning. Currently, my focus is on new business development within the commercial department at SBT, where I leverage my expertise to identify and capitalize on new opportunities. My experience spans both the creation of effective communication strategies and business development, always with a strong focus on delivering tangible, long-term results.
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Executivo De NegóciosSbt Jul 2020 - PresentSão Paulo, São Paulo, BrasilResponsible for developing new business opportunities for renowned agencies such as AlmapBBDO, Leo Burnett, and F.Biz, as well as strategically managing key accounts for high-profile clients including Procter & Gamble, Bradesco, and the Pão de Açúcar Group.
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Gap YearKaplan Uk Sep 2019 - Jul 2020Grande Londres, Inglaterra, Reino UnidoI took a pause to immerse myself in new cultures, gain diverse experiences, and enhance my English skills. -
Diretora De MídiaAlmapbbdo May 2019 - Aug 2019São Paulo, São Paulo, BrasilI played a key role in the development and implementation of strategies for the newly onboarded client, Cielo. My responsibilities included developing and planning strategies across both traditional and digital channels, with a focus on delivering innovative creative media solutions. I led negotiations with media owners, structured and managed the entire media team, and contributed to the restructuring of internal processes. Additionally, I provided insights on platforms and tools to enhance daily operations and improve overall delivery. -
Diretora De MídiaAfrica Nov 2017 - May 2019São Paulo, São Paulo, BrasilI led the media process collaborating closely with an interdisciplinary team. I managed a dedicated team, overseeing the entire media planning and execution process. This involved direct client meetings to clarify briefs, delivering presentations, and executing media planning strategies, including negotiations with media owners and driving the restructuring of internal processes for better efficiency.Clients: Vale (B2B and B2C, both national and international operations), Braskem (B2B and B2C, both national and international operations), Chama the App, Dr. Oetker, and Bimbo. -
Diretor De MídiaPullse Feb 2016 - Nov 2017São Paulo, São Paulo, BrasilResponsible for the media strategy on a large-scale project which merged 5 brands (RicardoEletro, EletroShopping, Salfer, Insinuanteand City Lar) into one, becoming Ricardo Eletro, and going on to become one of the largest brands in Brazil.Clients: Ricardo Eletro (One of the largest retail groups in Brazil), Camisaria Colombo and Netfarma. -
Gerente De MídiaOgilvy Aug 2014 - Jan 2016São Paulo, São Paulo, BrasilI led the strategic repositioning da Claro, overseeing the entire process from start to finish. This included generating and analyzing qualitative and quantitative media data, as well as developing and executing a comprehensive strategic media plan. Exclusive Client: Claro -
Supervisora De MídiaDpz Apr 2011 - Jul 2014São Paulo, São Paulo, BrasilResponsible for developing media strategies, media planning, and negotiating with media owners, as well as conducting in-depth analysis to drive effective campaigns for the agency's largest clients.Key Clients: McDonald's and Natura Cosmetics -
Supervisora De MídiaDm9 Apr 2010 - Apr 2011São Paulo, São Paulo, BrasilServed as the primary interface with clients, overseeing both strategic and tactical planning for traditional and digital campaigns to identify and capitalize on new business opportunities.Key Clients: Whirlpool, Sadia (BRF Group S.A.), Telhanorte (Saint-Gobain Group), and Portal Terra.com.br. -
Coordenadora De MídiaAlmapbbdo Jan 2006 - Apr 2010São Paulo, São Paulo, BrasilResponsible for executing all annual brand campaigns, including tracking media performance, post-buy analysis, and competitive benchmarking, ensuring continuous optimization of campaign effectiveness.Key Clients: Masterfoods, Johnson & Johnson, Gol Linhas Aéreas (National and International Operations), Bauducco (one of Brazil’s largest food companies), and Sara Lee.
Raphaella Araujo Education Details
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Business, Management, Marketing, And Related Support Services -
Advertising
Frequently Asked Questions about Raphaella Araujo
What company does Raphaella Araujo work for?
Raphaella Araujo works for Sbt
What is Raphaella Araujo's role at the current company?
Raphaella Araujo's current role is Multiplatform Account Executive | SBT.
What schools did Raphaella Araujo attend?
Raphaella Araujo attended Universidade De Pernambuco, Universidade Salgado De Oliveira.
Who are Raphaella Araujo's colleagues?
Raphaella Araujo's colleagues are Valdiney Nunes De Sousa, Donald Fridman, Paulo Sérgio Pietro Guimarães, Claudio Edilson De Araujo, Aline Bonatti, Everte Ricardo Macedo, Mateus Koelzer.
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Raphaella Araújo
Penso, Logo Realizo | Designer Gráfico | Social Media | Marketing Digital PolíticoCampo Formoso, Ba -
2almapbbdo.com.br, almapbbdo.com.br -
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Raphaella Araújo
Belo Horizonte, Mg
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