Experienced freelance graphic designer with expertise in creating visually captivating designs for the fashion and beauty industries. Proficient in Adobe Photoshop, llustrator, and InDesign. Passionate about crafting designs that resonate with target audiences and drive brand recognition. Proven ability to manage projects from concept to completion, collaborate effectively with clients, and meet tight deadlines. • Worked on brand identity for Suba Lakshminarasimhan (SLN) Brand Studio, a personal branding consultancy service, effectively increasing engagement with higher calibre clientele • Conceptualised branding and identity, including packaging and input on web design for Soapistry, a Handmade Skincare local brand - creating artwork for packaging labels and implementing brand guidelines through various channels • Created brand identity and website design for Peterswork, a 20+ year handcrafted woodwork brand • Worked on pitch decks for brands, successfully helping them win clients and panels over • Created brand identity and worked on social media campaigns for Nostaljik by Aarzee • Conceptualised logo and social media banners for Wi-Kalp, a nursery school with a different approach to education for young kids Skills: WordPress Figma (Software) Adobe Creative Suite User Interface Design Communication Design User Experience Design (UED) Graphic Design Presentations Branding & ldentity

• Created user flows, wireframes, and prototypes to effectively communicate design concepts.• Conceptualized designs for various industries including AgriTech, EdTech, Healthcare, E-Commerce, and Sports, ensuring alignment with client objectives and market trends.• Collaborated with designers and developers to streamline project workflows, resulting in increased efficiency and reduced turnaround time. • Conducted comprehensive user testing and gathered client feedback to validate and refine designs for optimal usability. • Designed applications facilitating seamless integration of data from loT devices and enhancing user experience.• Implemented project management tools such as Asana to optimize team collaboration and documentation. • Applied design expertise to craft user-centric experiences, particularly in streamlining complex workflows. Skills: Visual Design Figma (Software) Presentation Skills Site Maps Adobe Creative Suite User Interface Design Communication Design User Experience Design (UED) Human Computer Interaction Presentations UX Research Information Architecture User Flows