Raphaëlle Rouvroy Email and Phone Number
Forte d’une solide expérience en Marketing et développement de Partenariats stratégiques, je fais grandir des business avec des résultats tangibles dans des environnements où les alliances avec des tiers sont au cœur de la stratégie de croissance.Leader collaborative, structurée et créative, mon parcours dans des FMCG (Nestlé, Mars Wrigley) puis dans les services digitaux (Sodexo Pluxee), m'a amenée à occuper diverses fonctions dans des grandes structures ou des start-ups internes. Compétences clés : - développement de partenariats stratégiques : Management de bout en bout de partenariats business dans le retail, le food delivery, les avantages aux salariés (Fnac, UberEats, Gympass …).- marketing : Développement de stratégies de croissance en B2C, B2B et B2B4C dans des environnements de transformation digitale, développement d’offres, de services et de modèles d’affaire.- Lancement de projets innovants et complexes en France et à l’international.- Management d’équipes multifonctionnelles en direct et matriciel. - Stratégie et support aux directions de filiales.Industries clés : Agro-alimentaire, Restauration collective, Avantages aux salariés, Incentive & reconnaissance, Cartes prépayées, cartes restaurant, cartes cadeauxWith a solid background in Marketing and development of Strategic Partnerships, I develop businesses with tangible results in environments where alliances with third parties are at the heart of the growth strategy.As a collaborative, structured and creative leader, I’ve hold various positions in large organizations or in-house start-ups, beginning in FMCG (Nestlé, Mars Wrigley) before developing digital services at Sodexo Pluxee.Key skills : - strategic partnership development: end-to-end management of business partnerships in retail, food delivery and employee benefits (Fnac, UberEats, Gympass, etc.).- marketing: Development of B2C, B2B and B2B4C growth strategies in a digital transformation environment, development of new offers, services and business models.- Launch of innovative and complex projects in France and abroad.- Management of multi-functional teams - Strategy and support to the executive teams in the territories.Key industries: Food, Foodservices, Catering, Employee Benefits, Incentive & Recognition, Prepaid Cards, Meal and Gift Cardsrrouvroy@gmail.com
Partnershift - Partnership Community
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MembrePartnershift - Partnership Community Nov 2024 - PresentParis, Ile-De-France, Fr -
Directrice Du Développement Des Cartes CadeauxWonderbox Nov 2023 - PresentParis, Fr -
Global Partnerships And Strategic Alliances DirectorSodexo Benefits & Rewards Services Sep 2020 - Nov 2023Issy Les Moulineaux, FrI'm aiming at enriching our global value proposition through strategic partnerships with a focus in the field of Meal & Food experience for consumers (Food Delivery, Click & Collect, Food Waste management...), and employee engagement. -
Marketing Director At Sodexo Schools & Universities France (Mission)Sodexo Jul 2019 - Sep 202092866 Issy Les Moulineaux Cedex 9, FrIn Charge of making kids, teenagers and students happy and healthy during their lunch and beyond! -
Incentive And Recognition Global Marketing DirectorSodexo Benefits And Rewards Services Oct 2014 - Jul 2019Issy Les Moulineaux, Fr- Global Digital innovation and operational digital marketing (inbound/salesforce/ hubspot)- Strategic support to countries (I&R offer deployed in 20+ countries)- Community management and development (digital Learning)- Business development for global tenders- Marketing expert for global Sodexo BRS Fit for the Future Transformation workstream - Marketing support for Social Innovation Business Unit in Food in France- Transversal management -
Deputy General Manager Marketing And PartnershipsSodexo Benefits And Rewards Services Nov 2008 - Sep 2014Issy Les Moulineaux, Fr- Disruptive digital innovation: Launch of Spirit of Cadeau, the first thematic B2C multiretailer gift cards in the French market. - Creation of the affiliation network: Negociation and affiliation of more than 500 retailers or e commerce websites (Fnac, Sarenza, Sephora, Darty...)- Business development: in charge of the distribution of Spirit of Cadeau gift cards retail and web (FNAC, Auchan...)- Marketing Director for the BtC GIFT BU: North America, Europe, Asia -
Chief Marketing OfficerSodexo Benefits And Rewards Services 2008 - Mar 2011Issy Les Moulineaux, FrAs a joint venture of Sodexo and Sofinco, Smart Prepaid is aiming at becoming one of the French leading players in the industry of prepaid gift cards. Since 2008, CCDS has been designing, managing and delivering gift card programs to major french retailers and also runs a gift vouchers network of more than 2,000 convenient stores. -
Marketing Manager (Freedent, Hubba Bubba, Airwaves Brands)Wrigley Oct 2001 - Dec 2007Chicago, Illinois, Us- Brand strategy and development (relaunch of Freedent chewing gum brand platform as of 2002), - Product innovations: launch of Freedent Box : the first chewing gum "bottle" in Europe, launch of the first Wrigley's bubble gum in France : Hubba Bubba. In charge of global innovation for Airwaves,- Marketing strategy, plan and execution,- Communication strategy, plan and execution including Copy development. -
Senior Brand ManagerNestle Oct 2000 - Oct 2001Vevey, ChBrand development and product innovation in babyfood industry -
Territory Manager (Sales) And Brand ManagerCereal Partners Worldwide (Nestlé & General Mills) Jul 1996 - Sep 2000Prilly-Malley, ChTerritory manager during 7 months in France for Pet Food and breakfast cereals and brand manager in breakfast cereals during 4 years in Paris.
Raphaëlle Rouvroy Education Details
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Escp Business SchoolParis-Seville (Spain) -
Escp Business SchoolMarketing
Frequently Asked Questions about Raphaëlle Rouvroy
What company does Raphaëlle Rouvroy work for?
Raphaëlle Rouvroy works for Partnershift - Partnership Community
What is Raphaëlle Rouvroy's role at the current company?
Raphaëlle Rouvroy's current role is Directrice du développement | partenariats stratégiques | marketing.
What schools did Raphaëlle Rouvroy attend?
Raphaëlle Rouvroy attended Escp Business School, Escp Business School.
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