Raphaëlle Rouvroy

Raphaëlle Rouvroy Email and Phone Number

Directrice du développement | partenariats stratégiques | marketing @ Partnershift - Partnership Community
Raphaëlle Rouvroy's Location
Paris, Île-de-France, France, France
About Raphaëlle Rouvroy

Forte d’une solide expérience en Marketing et développement de Partenariats stratégiques, je fais grandir des business avec des résultats tangibles dans des environnements où les alliances avec des tiers sont au cœur de la stratégie de croissance.Leader collaborative, structurée et créative, mon parcours dans des FMCG (Nestlé, Mars Wrigley) puis dans les services digitaux (Sodexo Pluxee), m'a amenée à occuper diverses fonctions dans des grandes structures ou des start-ups internes. Compétences clés : - développement de partenariats stratégiques : Management de bout en bout de partenariats business dans le retail, le food delivery, les avantages aux salariés (Fnac, UberEats, Gympass …).- marketing : Développement de stratégies de croissance en B2C, B2B et B2B4C dans des environnements de transformation digitale, développement d’offres, de services et de modèles d’affaire.- Lancement de projets innovants et complexes en France et à l’international.- Management d’équipes multifonctionnelles en direct et matriciel. - Stratégie et support aux directions de filiales.Industries clés : Agro-alimentaire, Restauration collective, Avantages aux salariés, Incentive & reconnaissance, Cartes prépayées, cartes restaurant, cartes cadeauxWith a solid background in Marketing and development of Strategic Partnerships, I develop businesses with tangible results in environments where alliances with third parties are at the heart of the growth strategy.As a collaborative, structured and creative leader, I’ve hold various positions in large organizations or in-house start-ups, beginning in FMCG (Nestlé, Mars Wrigley) before developing digital services at Sodexo Pluxee.Key skills : - strategic partnership development: end-to-end management of business partnerships in retail, food delivery and employee benefits (Fnac, UberEats, Gympass, etc.).- marketing: Development of B2C, B2B and B2B4C growth strategies in a digital transformation environment, development of new offers, services and business models.- Launch of innovative and complex projects in France and abroad.- Management of multi-functional teams - Strategy and support to the executive teams in the territories.Key industries: Food, Foodservices, Catering, Employee Benefits, Incentive & Recognition, Prepaid Cards, Meal and Gift Cardsrrouvroy@gmail.com

Raphaëlle Rouvroy's Current Company Details
Partnershift - Partnership Community

Partnershift - Partnership Community

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Directrice du développement | partenariats stratégiques | marketing
Raphaëlle Rouvroy Work Experience Details
  • Partnershift - Partnership Community
    Membre
    Partnershift - Partnership Community Nov 2024 - Present
    Paris, Ile-De-France, Fr
  • Wonderbox
    Directrice Du Développement Des Cartes Cadeaux
    Wonderbox Nov 2023 - Present
    Paris, Fr
  • Sodexo Benefits & Rewards Services
    Global Partnerships And Strategic Alliances Director
    Sodexo Benefits & Rewards Services Sep 2020 - Nov 2023
    Issy Les Moulineaux, Fr
    I'm aiming at enriching our global value proposition through strategic partnerships with a focus in the field of Meal & Food experience for consumers (Food Delivery, Click & Collect, Food Waste management...), and employee engagement.
  • Sodexo
    Marketing Director At Sodexo Schools & Universities France (Mission)
    Sodexo Jul 2019 - Sep 2020
    92866 Issy Les Moulineaux Cedex 9, Fr
    In Charge of making kids, teenagers and students happy and healthy during their lunch and beyond!
  • Sodexo Benefits And Rewards Services
    Incentive And Recognition Global Marketing Director
    Sodexo Benefits And Rewards Services Oct 2014 - Jul 2019
    Issy Les Moulineaux, Fr
    - Global Digital innovation and operational digital marketing (inbound/salesforce/ hubspot)- Strategic support to countries (I&R offer deployed in 20+ countries)- Community management and development (digital Learning)- Business development for global tenders- Marketing expert for global Sodexo BRS Fit for the Future Transformation workstream - Marketing support for Social Innovation Business Unit in Food in France- Transversal management
  • Sodexo Benefits And Rewards Services
    Deputy General Manager Marketing And Partnerships
    Sodexo Benefits And Rewards Services Nov 2008 - Sep 2014
    Issy Les Moulineaux, Fr
    - Disruptive digital innovation: Launch of Spirit of Cadeau, the first thematic B2C multiretailer gift cards in the French market. - Creation of the affiliation network: Negociation and affiliation of more than 500 retailers or e commerce websites (Fnac, Sarenza, Sephora, Darty...)- Business development: in charge of the distribution of Spirit of Cadeau gift cards retail and web (FNAC, Auchan...)- Marketing Director for the BtC GIFT BU: North America, Europe, Asia
  • Sodexo Benefits And Rewards Services
    Chief Marketing Officer
    Sodexo Benefits And Rewards Services 2008 - Mar 2011
    Issy Les Moulineaux, Fr
    As a joint venture of Sodexo and Sofinco, Smart Prepaid is aiming at becoming one of the French leading players in the industry of prepaid gift cards. Since 2008, CCDS has been designing, managing and delivering gift card programs to major french retailers and also runs a gift vouchers network of more than 2,000 convenient stores.
  • Wrigley
    Marketing Manager (Freedent, Hubba Bubba, Airwaves Brands)
    Wrigley Oct 2001 - Dec 2007
    Chicago, Illinois, Us
    - Brand strategy and development (relaunch of Freedent chewing gum brand platform as of 2002), - Product innovations: launch of Freedent Box : the first chewing gum "bottle" in Europe, launch of the first Wrigley's bubble gum in France : Hubba Bubba. In charge of global innovation for Airwaves,- Marketing strategy, plan and execution,- Communication strategy, plan and execution including Copy development.
  • Nestle
    Senior Brand Manager
    Nestle Oct 2000 - Oct 2001
    Vevey, Ch
    Brand development and product innovation in babyfood industry
  • Cereal Partners Worldwide (Nestlé & General Mills)
    Territory Manager (Sales) And Brand Manager
    Cereal Partners Worldwide (Nestlé & General Mills) Jul 1996 - Sep 2000
    Prilly-Malley, Ch
    Territory manager during 7 months in France for Pet Food and breakfast cereals and brand manager in breakfast cereals during 4 years in Paris.

Raphaëlle Rouvroy Education Details

  • Escp Business School
    Escp Business School
    Paris-Seville (Spain)
  • Escp Business School
    Escp Business School
    Marketing

Frequently Asked Questions about Raphaëlle Rouvroy

What company does Raphaëlle Rouvroy work for?

Raphaëlle Rouvroy works for Partnershift - Partnership Community

What is Raphaëlle Rouvroy's role at the current company?

Raphaëlle Rouvroy's current role is Directrice du développement | partenariats stratégiques | marketing.

What schools did Raphaëlle Rouvroy attend?

Raphaëlle Rouvroy attended Escp Business School, Escp Business School.

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