Raphaelle Cooper Email & Phone Number

Sydney, New South Wales, Australia

Sydney, Australia

Position made redundant due to COVID-19.• Assist in the development and execution of all AWS marketing strategies and campaigns involving direct mail, EDM, social media, trade shows and events, public relations, customer communications, media advertisements, promotions, and other marketing plans• Liaise with external subcontractors, agencies and studios to create marketing tools which meet AWS brand objectives• Write and maintain content for AWS brand websites, EDM’s and publications• Write, distribute and track the delivery of press releases• Manage AWS’s social media posting• Monitor relevant websites for tracking communications related to the brand and product range• Prepare a quarterly digital marketing/activity report• Assist in the development, co-ordination and execution of all AWS events. Maintain a national events calendar, communicate event plans and requirements with relevant AWS staff• Work closely with key industry bodies such as the AIA and BDA to leverage AWS involvement as a major sponsor and supporting corporate partner to these groups• Act as the primary administrator for AWS’s Specifier Marketing CRM tool, ensuring accuracy of database content and provide support and assistance to users• Assist fabricators by providing marketing support• Undertake specific marketing projects on an as needed basis

Sydney, Australia

• Supports 50 - 60 events per year through developing and executing professional marketing and communication plans• Develops print, video, online, direct, word-of-mouth, media, PR and social media marketing• Prepares, plans and project manages the publication of all publicity material to maximise brand promotion• Provides high-level communications advice to both internal and external stakeholders in line with Communication strategy• Creates marketing campaigns and develops new innovative ways to communicate messages to stakeholders• Creates and designs informative material, for both print and web, to entice new members to register and retain existing attending members• Plans and project manages marketing events and evaluates their success against goals• Prepares internal and external governance reporting for a broad range of stakeholders• Developed enduring relationships with key partners and agencies• Developed and implemented standard operating procedures to support quality service delivery

Sydney, Australia

• Project managed conferences, large scale exhibitions, social events, networking evenings and sponsored events; events ranged between 300 - 1200 attendees• Assisted with social media and marketing strategies• Managed project deliverables end to end; built robust and productive client relationships• Managed risks and reported to stakeholders on event progress and outcomes• Sourced sponsorship from various sources including Government grants; wrote submissions for financial support• Marketed events using print, online, direct, word-of-mouth, media, PR and social media marketing• Venue and supplier management, including negotiations and contracts

Sydney, Australia

• Over five years delivered events in Australia, New Zealand and throughout the Middle East, Africa and Asia• Managed the professional execution of approximately 210 events annually ranging between 30 - 300 attendees tailored to culturally diverse markets and sourced sponsorship and Government grants• Led teams up to 10 members both on and offshore• Accountable for recruitment, coaching, mentoring, and professional development• Worked with diverse stakeholders on event delivery and optimised risk management outcomes; led on-site delivery and closure• Compiled and managed all project financials to ensure profitable results and high CX• Managed quality assurance programs• Researched new technologies and alternative methods of efficiency

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