Exploring new horizons and discovering new perspectives

I became responsible for leading the planning of the banking BU, in addition to the B2B ecosystem.

In addition to my growth responsibilities, I have assumed the role of leading the strategy and planning as a direct report to the VP. Driving discussions on the future direction of the business, crafting 5-year plans, and serving as the interface with finance areas and C-level executives regarding BU performance.- Management and governance of official indicators and cockpits- Competition analysis, market intelligence and discoveries of pricing models- Short and long term planning and strategy- Modeling 5-year plans- Budget management and forecasting

Responsible for building the team from scratch and designing strategies since inception. I've actively participated in strategic discussions and decision-making processes, collaborating closely with product, technology, and data leaders to build the B2B ecosystem.- Brand development - from naming research to positioning and guidebook creation.- Definition and implementation of techstack (event tracking, web analytics, and marketing automation)- Structuring and automating CRM journeys- Web analytics and product tagging

Leader of digital restaurant acquisition, representing over 70% of restaurants onboarded onto iFood. Responsible for acquisition & onboarding and engagement & retention/churn squads. Developed growth levers and automated partner journeys from lead acquisition to retention/churn through CRM/Media strategies and funnel/conversion optimization in collaboration with the product team. Managed a multidisciplinary team of over 30 individuals.- Strategic plan for national expansion- Digital expansion growth +40% YoY- Establishment of B2B automation department and implementation of automated journeys

Responsible for managing commercial strategy, leads/innovation, and strategic communication (B2B and commercial). Developed expansion strategy for nationwide implementation in Brazil, providing guidance to the sales team and monitoring key growth indicators. Led innovation projects aimed at generating leads to build the most comprehensive and enriched restaurant database.- Acquisition of 1k to 100k accounts from the new iFood digital bank in 6 months with CRM strategies.- Implementation of the lead scoring project that helped improve commercial lead conversion rates by up to 3x.

Escale is a Brazilian B2B company (800+ employees) attending the main telco companies of the country, such as Claro, Vivo, TIM, Sky, Oi and others. It has also a strong penetration in the finance and health market. I report directly to the CEO and lead a growth team with more than 40 people (9 managers who report to me directly) in the following areas: paid media, SEO, content & PR, CRO, CRM and Inbound. I am responsible for the full funnel and my focus is to increase sales volume, profitability, margin contribution and efficiency by working cross-functionally with product, design and tech teams to prioritize what actions will have the strongest impact in the business.- 160% growth in CRM sales by developing new strategies- Historic revenue record for our main client (+20% growth)- Team reorg (growth, tech, product and design) having scalability as the main goal

Responsible for the media strategy, new growth initiatives and partnerships, traffic acquisition and to increase revenue. Performance lead of marketing channels Latam (Brazil, Mexico, Argentina), leading marketing squads in tracking and attribution model projects. Worked cross-functionally with the product, technology, data, and creative teams.- Media diagnosis for the company grow- Marketing events mapping for the new tracking

Responsible for the media strategy (performance and branding) and the traffic acquisition of the company’s brands (Reserva, Reserva Mini, Ahlma and Oficina). Leader in several projects, such as Web Analytics, Omnichannel, Attribution Model and SEO.- 31% growth in e-commerce revenue YoY on Black Friday - 35% increase in direct traffic YoY on Reserva e-commerce - Facebook Case of Father’s Day

Brand owner of the group's new product and responsible for all marketing campaigns (from acquisition to retention) of the main vertical. Managed a multidisciplinary team and acted in the areas of branding (offline/online), performance, social media, PR, content, CRM and customer service.- Developed and managed the launch campaign- Grew the number of MAU from zero to 1M users in less than 6 months

Responsible for all the performance campaigns for desktop and mobile site and also revenue-generation campaigns such as auto/real estate verticals and paid users. Worked closer to the channels (Google, Facebook, Twitter) and internal areas. Managed the monetization team's budget. Created data reports for the company's board of directors. Developed new strategies focused on profit generation and team management.- Started the monetization and ROI culture in the marketing team- Increased the leads generation by 90% in 6 months- Launched “Feirão de Carros” and “Black Friday of Cars” products

Responsible for digital and CRM channels. Strategy development of lead generation, interface with an advertising agency, management of a multidisciplinary team and fulfilling internal clients demands.Acting Marketing Manager - Between February until July of 2015, I was responsible for general marketing for the whole institution, leading the entire sector where I managed Offline, Digital and DBM.- Redesigned home and courses pages for mobile and desktop- Created the webinar project, increasing in 23% the lead generation for postgraduate and extension courses