Raphael A. Mckenzie Email & Phone Number

Accomplished sales and marketing professional with expertise in:Consumer Marketing and Strategy. Cultivating and maintaining relationships with consumer. Transformed consumer insights into new product development and innovation. Shaped several cross-cultural marketing campaigns, resulting in measurable sales increase and expanded brand awareness. Leadership development. Augmented company success by building and managing high performance teams. Designed and established company supported incentive programs to cultivate culture of success and improve employee morale. Marketing Performance Measurement. Developed and executed successful BTL promotions, allowing more effective content and services analysis. Utilized data and analytics to create roadmaps, for the purpose of guiding and training new sales associates.Interests in channel marketing, brand strategy, multicultural marketing, CPG and strategic management & planning.Specialties: General management, channel marketing, BTL promotions, brand strategy, sales strategy development, marketing plan development, promotion strategy, culture-building, team leadership & organizational development

Listed skills include Marketing Strategy, Team Leadership, Customer Insight, Product Development, and 10 others.