Light Chef - Partner: E-commerce company selling frozen food items (2021 - present)Teatro da Rotina - Partner and Administrative Director: A cultural center in São Paulo (2019 - 2022)Executive Producer of cultural performances (2017 - 2019)

Reporting to the Retail VP, led a team of 60 people.• Responsible for the strategic planning of retail branches network, defining budget and commercial model.• Management of incentive models for teams working in branches and customer service (goals, sales campaigns, variable compensation and awards).

Reporting to the Products VP, led a team of 35 people.• Management of processes related to checking account opening and maintenance. Implementation of a new process for account opening, in 2013, with a 40% cost reduction.• Creation, implementation and maintenance of banking services packages, and management of banking fees for checking accounts and savings accounts. Achieved a 29% increase in fees revenues by reviewing the charging model and launching two new banking service packages.

Reporting to the Retail VP, led a team of 50 people.• Management of incentive models for teams working in branches, involving goals, sales campaigns, variable compensation and awards. Implementation of a new performance appraisal model for managers, based on financial results, in 2012.• Business Intelligence for Retail, involving sales force sizing, analysis of productivity, market potential, commercial model.• Strategic planning encompassing branches and ATM network, including market study and sizing, quantitative and qualitative models for new branches opening. Implementation of a new model aimed at evaluating the expansion potential leading to a 15% increase in new branches’ financial results, in 2008.• Point of contact with other areas within the organization, working as an advisor to the Retail VP in multidisciplinary project management, including budget management with the CFO, new product launch, HR process management (training, onboarding, turnover and performance appraisal) PMO in IT projects, among others.