I was born in Paris and I started to get interested in beautiful things at a very young age. It started with my family and our passion for gastronomy from all around the world. I couldn’t taste wines and spirits proposed during the meals but I already was fascinated by these multicolor liquids and all the different bottles shapes and sizes. I also discovered that France had an infinite number of luxury crafts requiring unique competences and I started to learn about all these marvelous universes.For me luxury is magical and ethereal in that it is inimitable. It requires a unique «savoir-faire» that can only be obtained by a perfect combination between tradition and innovation that can’t be reproduced. Acquiring a luxury product is a singular experience that demands patience and respect. Patience for the craftspeople to create something exceptional and respect of tradition to extract matter essence. Nowadays, limits between luxury and mass market tend to diminish. Luxury brands try to invite more people to enter their universe with “massification“ whereas basic brands want to move upmarket with “premiumisation”. These strategies lead to a plethoric middle-range offer that mainly target emerging middle class to familiarize them with their brand universes and then create customer loyalty.Adding to that an emerging range of consumers made of Milenials and Gen Z make a global panel that is a total new challenge for luxury brands.My personal entrepreneurial path made me see a lot of people and especially new generations. I have a deep insight of their hopes and expectations for the near future and I know how to speak to them. Together let's make a new luxury World for them.
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FounderVelvet Vision Jan 2023 - PresentParis, Île-De-France, FranceCreating a genuine link between Gen Z and luxury universe is what I aim for at Velvet Vision.My personal experience and career allowed me to get an in-depth understanding of younger generations and their aspirations.I developed a set of innovative and creative strategies to target this emerging population but also to fit their expectations and be true to them. -
Co-FounderBlack Palladium Music Mar 2017 - Jan 2023Région De Paris, FranceGrammy nominated pop urban label specialized in new talents, 5 Diamond certifications.We developed a global strategy based on new artists acquisitions and contracting with major artists.With the great composer, Seysey, we produced some of the most important albums for the past few years working with artists such as Aya Nakamura, Anitta, Dadju, Camille Lellouche, Fally Ipupa, J Balvin, Farruko, Post Malone...Recording in the most prestigious studio in Paris (Studio de la Grande… Show more Grammy nominated pop urban label specialized in new talents, 5 Diamond certifications.We developed a global strategy based on new artists acquisitions and contracting with major artists.With the great composer, Seysey, we produced some of the most important albums for the past few years working with artists such as Aya Nakamura, Anitta, Dadju, Camille Lellouche, Fally Ipupa, J Balvin, Farruko, Post Malone...Recording in the most prestigious studio in Paris (Studio de la Grande Armée), we developed partnership with the famous artist Richard Orlinski to develop cross-industry projects.- Communication strategy for artists- Visual identity (label and artsits)- Cross-industry projects- New artists management Show less -
Co Founder, General ManagerCharlotte & Me Joaillerie Sep 2015 - Mar 2017Région De Paris, FranceRespecting French jewelry codes while introducing new ideas and modern design. This is what we are aiming at in Charlotte & Me Joaillerie. Our young and contemporary brand brings a breathe of freshness to the traditional jewelry industry with our unique designs that will charm jewels amateurs as well as enthusiasts.Missions:- Company management (status, building capital, accountancy, customs, administration)- Business management (prospection, strategy, business… Show more Respecting French jewelry codes while introducing new ideas and modern design. This is what we are aiming at in Charlotte & Me Joaillerie. Our young and contemporary brand brings a breathe of freshness to the traditional jewelry industry with our unique designs that will charm jewels amateurs as well as enthusiasts.Missions:- Company management (status, building capital, accountancy, customs, administration)- Business management (prospection, strategy, business model)- Marketing management (website, communication supports, social networks)- Managing relationship with providersTechnical Skills:- Jewelry industry (providers, production, commercialization)- Customs and exportation- Website creation (content, design, SEO)- Capital increase (contributions in cash and kind, sweat equity, regulation)Human Skills:- Autonomy- Working with pressure- Knowing if an opportunity will be reliable and viable- Building long term relationship with partners/providers Show less -
Entrepreneur In Wine And Spirits IndustryRb Consulting - Wines & Spirits Nov 2013 - Sep 2015RB Consulting - Wines and Spirits is a start-up created to embrace different activities in the wine and spirits' industry including: sales, business development or new food for thoughts.Missions:- Sourcing wines for Chinese customers- Find new perspectives for wine and spirit European brands- New product developmentTechnical Skills:- Cross cultural negociations- Markets analysis- Long-term bargainingsHuman Skills:- Dedication-… Show more RB Consulting - Wines and Spirits is a start-up created to embrace different activities in the wine and spirits' industry including: sales, business development or new food for thoughts.Missions:- Sourcing wines for Chinese customers- Find new perspectives for wine and spirit European brands- New product developmentTechnical Skills:- Cross cultural negociations- Markets analysis- Long-term bargainingsHuman Skills:- Dedication- Tenacity- Curiosity Show less
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Marketing Manager In The Wine IndustryVinectar Apr 2013 - Nov 2013Vinectar is an association of Bordeaux wine growers who are dedicated to propose quality wines to wine lovers. This structure is born to gather producers’ strengths in order to make their authentic wines known all around the world.Missions:- Creation of a website to give more visibility of the association’s work- Development of the awareness of Vinectar on foreign markets - Organization of events and business trips (Vinexpo, French wine fair, meetings in China and… Show more Vinectar is an association of Bordeaux wine growers who are dedicated to propose quality wines to wine lovers. This structure is born to gather producers’ strengths in order to make their authentic wines known all around the world.Missions:- Creation of a website to give more visibility of the association’s work- Development of the awareness of Vinectar on foreign markets - Organization of events and business trips (Vinexpo, French wine fair, meetings in China and Germany)- Upgrading of marketing material (catalog, technical sheets, price lists)- Wine tourism and education about Vinectar’s wines and philosophyTechnical Skills:- Wine making process from growing to harvest- Logistic for wines and spirits (France and international)- Benchmarking and price positioningHuman Skills:- Work with close deadlines- Reactivity and flexibility- Be a source of proposals- Work in small effective Show less
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Export Manager AssistantMt Vins Nov 2012 - Mar 2013Bordeaux Area, FranceMT Vins is a Bordeaux Wine Merchant specialized in foreign markets. Established since 1982 in Bordeaux region, they favor strong relationships with a few talented wine growers with international minds.Missions:- Assist export managers in their offers- Redaction of all the material to be present on the website- Participation of wine tastings with clients- Development of a new project to help consumers choosing their wines according to a determined profile… Show more MT Vins is a Bordeaux Wine Merchant specialized in foreign markets. Established since 1982 in Bordeaux region, they favor strong relationships with a few talented wine growers with international minds.Missions:- Assist export managers in their offers- Redaction of all the material to be present on the website- Participation of wine tastings with clients- Development of a new project to help consumers choosing their wines according to a determined profile. Technical Skills:- Professional wine tasting- Supply chain for Bordeaux top wines- Norms for wine exportations in different countries (Asia and North America)- Stock management for 3M bottlesHuman Skills:- Be part of a cohesive team- Work independently- Listening to everyone’s opinion Show less
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Business Development AsiaUseful Progress Sep 2011 - Feb 2012ShanghaiUseful Progress is a 3D engineering start-up working with the medical and art industry. The software they provide give a high-definition 3D image to work upstream of an operation or an art restoration.Missions:- Prospect Chinese market then other countries in Asia- Present the product to medical universities and museums- Making demonstration to interested prospects- Making contact with other industriesTechnical Skills:- Initiation to engineering- Learning… Show more Useful Progress is a 3D engineering start-up working with the medical and art industry. The software they provide give a high-definition 3D image to work upstream of an operation or an art restoration.Missions:- Prospect Chinese market then other countries in Asia- Present the product to medical universities and museums- Making demonstration to interested prospects- Making contact with other industriesTechnical Skills:- Initiation to engineering- Learning how to use Vizua 3D (the software I had to present)- Technical demo of a 3D imaging softwareHuman Skills:- Cross cultural management- Working independently- Perseverance and tenacity- Learning new business habits Show less -
Assistant Business DevelopmentSungard May 2010 - Jul 2010Région De Paris, FranceSungard is the world leader in Financial software operating in more than 70 countries. I worked for the asset management branch in France helping Business Development Department and on the major French event.Missions:- Market studies on several countries potentially interested in our products- Recommendations on higher potential countries- Organization of Paris City Day (the biggest French event)- Redaction of a presentation to help managers creating more efficient… Show more Sungard is the world leader in Financial software operating in more than 70 countries. I worked for the asset management branch in France helping Business Development Department and on the major French event.Missions:- Market studies on several countries potentially interested in our products- Recommendations on higher potential countries- Organization of Paris City Day (the biggest French event)- Redaction of a presentation to help managers creating more efficient PowerPoint presentationsTechnical Skills:- Learning of the financial landscape- Event organization- Create efficient PowerPoint presentations- Work with multiple departmentsHuman Skills:- Hardworking- Deal with internal tensions- Reactivity Show less -
Sales AssistantPeau D'Âne Sarl Jun 2009 - Jul 2009Colombes, France
Raphaël Roubinet Skills
Raphaël Roubinet Education Details
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International Business -
Business Administration And Management, General -
Sainte CroixNatural Sciences
Frequently Asked Questions about Raphaël Roubinet
What company does Raphaël Roubinet work for?
Raphaël Roubinet works for Velvet Vision
What is Raphaël Roubinet's role at the current company?
Raphaël Roubinet's current role is Founder at Velvet Vision.
What schools did Raphaël Roubinet attend?
Raphaël Roubinet attended Essec Business School, Inseec, Tongji University, Sainte Croix.
What are some of Raphaël Roubinet's interests?
Raphaël Roubinet has interest in Wines And Spirits, Cigar, Luxury, Entrepreneurship, Economic Empowerment, Politics, Education, Environment, Science And Technology, New Trends In The W&s Industry.
What skills is Raphaël Roubinet known for?
Raphaël Roubinet has skills like Advertising, Marketing Strategy, Marketing Communications, Marketing, Luxury Goods, Business Strategy, Business Development, Luxury Brand Marketing, Public Relations, Digital Marketing, Brand Development, Brand Management.
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