Raphael Rodrigues Pais personal email
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Insightful Director of Product Marketing with 10+ years of experience devising and implementing marketing strategies and development of Digital Products from end to end.Built deep understanding of stakeholders, target audience and competitors to develop effective marketing messaging.Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas. Articulate and driven leader with high energy and engaging personality.
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Senior Product ManagerStone Apr 2024 - PresentRio De Janeiro, BrazilTook on the mission to build StoneCo.'s unified billing platform from the ground up.Led the entire process from discovery, architecture design for teams, software, and infrastructure, through development, to delivery and integration of both new and existing internal and external clients, achieving scalability.In parallel, ensured the maintenance of legacy systems while coordinating the transition to new solutions. -
Group Product ManagerPagar.Me Mar 2023 - Apr 2024Rio De Janeiro, BrazilLeader of the product teams responsible for orchestrating the configuration of StoneCo. clients, both digitally through Pagar.me and in physical acquiring for Stone. -
Product ManagerPagar.Me Oct 2021 - Mar 2023Rio De Janeiro, BrazilIn charge for overseeing more than 10 products related to the registration, affiliation, and configuration processes for Stone's digital platform, Pagar.me.I led the senior development team for over a year in the absence of an engineering lead, during which the client base grew by more than 150%.This team was also responsible for integrating and maintaining the orchestration of legacy applications from Mundipagg and Pagar.me within the new framework, as part of Stone.Additionally, I contributed to the rollout of the Pagar.me Digital Account and Pagar.me Card Machine, marking the brand's entry into physical world acquiring. -
Product OwnerJust Digital May 2021 - Sep 2021BrazilOwned and prioritized product backlog for Da Vinci, the AB InBev own CMS platform.Focused on building critical features upfront in order to identify constraints and technical challenges for AB InBev's global brands' website development as Budweiser, Corona and Castle Lager.Managed and motivated up to four development teams simultaneously to promote collaboration and keep members on-task and productive.Liaised with clients to develop deep understanding of business needs and current market landscape. -
Product Consultant & MentorCircuito Startup Aug 2020 - Feb 2021BrazilApplied highly effective selling skills while properly engaging and presenting solutions to customers, more than doubling the average ticket in 3 months.Compiled product, market, and customer data to forecast accurate sales and profit projections, provisioning almost 300% monthly revenue increment.Consulted with product development teams to enhance products based on customer data.Helped incorporate product changes to drive customer engagement and firm profits.Assisted development leads in definition of process flows, relative task priorities and business value measurement parameters. -
Product Marketing | FounderRemo Marketing Sep 2017 - Feb 2021Rio De Janeiro Area, BrazilLed a lean team, also coordinating several external suppliers and clients in 5+ different market segments.Payment API integration and management using Pagar.me, PagSeguro, PayPal and Mercado Pago on many platforms.Reached over 500% ROI in gross revenue for 11+ clients in 2018.Performed marketing and product development projects throughout all stages, from conceptual planning to implementation and monitoring.Developed trends and competitiveness analyzes of several sectors to improve the clients' CRM strategies.Managed benchmarks, product demonstrations and research to evaluate and improve performance. -
FreelancerSelf-Employed Feb 2008 - Aug 2017Rio De Janeiro Area, BrazilPhotography, making and editing video clips, documentaries and short films, creation of visual identity, art direction, copywriting and, of course, marketing advisory.
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Product Marketing CoordinatorKendoo Solutions Jun 2014 - Oct 2016Rio De Janeiro Area, BrazilSupervised marketing for product launches side-by-side with AWS, including public relations tasks, direct mail pieces, trade shows, sales training, and e-mail blasts.Worked closely with all product development departments at AWS to create and maintain marketing materials for sales presentations and client meetings.Performed thorough market research and competitive analysis primarily about big-data and cloud computing to understand and effectively communicate product value proposition.Developed and executed go-to-market plans and facilitated internal organizational readiness. -
Product Owner & Marketing LeadPloog Jun 2014 - Jul 2016Rio De Janeiro Area, BrazilLed a team of front-end developers to deliver the new friendly interface project.Contributed to the creative process and development of features and products at one of the 10 most innovative startups in the world.Developed the brand and all communication, from visual identity, to presentations, advertising campaigns, promotional material and public relations.Carried out manual tests of usability of the solution throughout the development process. -
Product Marketing ConsultantBubbleapp Brasil Apr 2014 - Nov 2014Rio De Janeiro Area, BrazilConceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.Suggested enhancements to product design that would improve user experience.Identified appropriate marketing channels and target customers for campaigns. -
Performance Improvement ConsultantEy Aug 2012 - Nov 2013Rio De Janeiro Area, BrazilCoordinated with developers and clients the creation of the monitoring application for Petrobras' indicators and processes.Led the reconstruction of Corporate Governance for Petrobras' Exploration area, including campaigns and training to adhere to the process management model via software.Resolved internal communication and stakeholder relationship obstacles for Vale and Petrobras.Participated in the implementation of the new payment system for Vale's suppliers in managing change, training and internationalization.Also minor projects at Rio 2016 Olympics and Tim. -
TraineeEy Oct 2011 - Aug 2012Rio De Janeiro Area, BrazilStandard trainee process until being promoted to consultant. -
Creative InternJobs - Comunicação E Eventos Jan 2011 - Oct 2011Rio De Janeiro Area, BrazilI created the most successful advertisement campaign for the regional retail of Honda Motors. Also merchandising for Coca-Cola. Press media and direct marketing for Volkswagen. And indoor signs for BRMalls and SuperVia.ART DIRECTION - ACCOUNT PLANNING - NEGOTIATION - MULTITASKING
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Marketing And Communications InternWellstream Jan 2010 - Mar 2010Rio De Janeiro Area, BrazilWith a three people Brazilian marketing department, I restructured the company's internal communication and followed the global re-branding until the company be acquired by General Electric.INTERNAL COMMUNICATIONS - NEGOTIATION - BRANDING - INTERNATIONAL MARKETING
Raphael Rodrigues Pais Skills
Raphael Rodrigues Pais Education Details
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International Marketing -
Neuroscience -
Advertising / Marketing -
Advertising -
Quantitative Research
Frequently Asked Questions about Raphael Rodrigues Pais
What company does Raphael Rodrigues Pais work for?
Raphael Rodrigues Pais works for Stone
What is Raphael Rodrigues Pais's role at the current company?
Raphael Rodrigues Pais's current role is Senior Product Manager @ Stone Payments.
What is Raphael Rodrigues Pais's email address?
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What is Raphael Rodrigues Pais's direct phone number?
Raphael Rodrigues Pais's direct phone number is +121257*****
What schools did Raphael Rodrigues Pais attend?
Raphael Rodrigues Pais attended Escola Superior De Propaganda E Marketing, Escola Superior De Propaganda E Marketing, Escola Superior De Propaganda E Marketing, Escola Superior De Propaganda E Marketing, Miami Ad School / Espm, Escola Superior De Propaganda E Marketing.
What are some of Raphael Rodrigues Pais's interests?
Raphael Rodrigues Pais has interest in Mobile Marketing, Branding, Economic Empowerment, Politics, Marketing, Communication, Education, Photography, Advertising, New Technologies.
What skills is Raphael Rodrigues Pais known for?
Raphael Rodrigues Pais has skills like Advertising, Marketing Communications, Digital Marketing, Marketing, Business Strategy, Marketing Strategy, Microsoft Excel, Project Management, Management Consulting, Powerpoint, Strategic Planning, Consulting.
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