Raphael Salgado

Raphael Salgado Email and Phone Number

Gerente de Marketing Sênior @ Prestige Perfumes e Cosméticos SA
Rio de Janeiro, RJ, BR
Raphael Salgado's Location
Rio de Janeiro, Rio de Janeiro, Brazil, Brazil
Raphael Salgado's Contact Details

Raphael Salgado work email

Raphael Salgado personal email

About Raphael Salgado

* Experienced Professional in Category Marketing with emphasis in Product Development and Management for Carbonated Soft Drinks segment.* Experience in Products and Marketing with emphasis in Trade Marketing, developed in both national and multi-national companies, for Cosmetics and Banking segments.* Experience in branding and brand development, for both inner and outer stakeholders.* Ability to manage brands and products for prestige, semi-prestige and mass market, with annual budget of over R$ 3MM.* Great experience in managing portfolios, including product launches, animations and discontinuations.* Conception of Annual Marketing Plans, emphasizing Trade and Retail strategies.* Experience in establishing Demand, Purchase and Sales Forecast for the Brazilian market with research and measurement of potential off-trade markets.* Expertise in creating, developing and launching exclusive products and combos designed for local market.* Experienced in relationships with media and Public Relations agencies.* Experienced in designing webpages.* Responsible for forecasting, designing and construction of customized and exclusive POS displays and merchandising materials.* Great ability in hosting and intermediating meetings with suppliers (Brazilian and Europeans) as well as clients for optimizing business.* Conception and development of National Conventions and Sales Fairs.* Experienced in Marketing and Comercial Teams leadership and training.Expertise Courses:* Asserting your leadership in a non-hierarchical relationship – CrossKnowledge/L&Me – 2011* Creating a united team – CrossKnowledge/L&Me – 2011* Branding - Building Values for Brands – PUC/CCE – 2011* Team Leadership – FGV – 2009

Raphael Salgado's Current Company Details
Prestige Perfumes e Cosméticos SA

Prestige Perfumes E Cosméticos Sa

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Gerente de Marketing Sênior
Rio de Janeiro, RJ, BR
Website:
prestigecosmeticos.com.br
Employees:
128
Raphael Salgado Work Experience Details
  • Prestige Perfumes E Cosméticos Sa
    Gerente De Marketing Sênior
    Prestige Perfumes E Cosméticos Sa
    Rio De Janeiro, Rj, Br
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  • Prestige Perfumes E Cosméticos Sa
    Head De Marketing - Cosmetic Brands
    Prestige Perfumes E Cosméticos Sa Apr 2023 - Present
    Rio De Janeiro, Brasil
    Responsável pela estruturação, gestão e desenvolvimento da unidade de negócios Cosméticos (Tratamento, Maquiagem e Capilar).* Reporte ao Diretor Geral.* Relançamento das marcas La Prairie e Clarins, além do lançamento da marca Filorga no Brasil.* Alavancagem das marcas Clinique e Phyto Paris no Brasil.* Gestão das marcas e seus respectivos S&OP, destinação de verbas, negociação de espaços e práticas comerciais de acordo com as especificidades de cada uma.
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  • Prestige Perfumes E Cosméticos Sa
    Head Of Marketing - Luxury Brands
    Prestige Perfumes E Cosméticos Sa Jun 2021 - Apr 2023
    Rio De Janeiro, Rio De Janeiro, Brasil
    Responsible for nationally developing Fragrances category of international brands, from several beauty groups: Bvlgari (LVMH), Cartier (Richemont), Tommy Hilfiger (Give Back Beauty), Salvatore Ferragamo and DKNY (Interparfums INC), Michael Kors (EuroItalia) and Ermenegildo Zegna (Estée Lauder), along with strategic regional roll-out for Coty brands (Burberry, Calvin Klein, Chloé, Davidoff, Gabriela Sabatini, Gucci, Hugo Boss, Joop!, Lacoste, Marc Jacobs, Tiffany&Co) and LVMH (Dior).* Reporting to General Manager* Leading role for the definition and achievement of KPIs for different business models: distribution, pricing, marketing executions, merchandising, demand and sales planning;* Leading the collection and internal sharing of marketing information related to category;* Responsible for the definition of medium- and long-term brand strategies, along with the build and realignment of portfolio in line with local demands and specificities;* Responsible for the budget and P&L of Luxury brands cluster seeking for resources optimization with profitability maximization;* Responsible for improving stock levels, demands and S&OP management;* Responsible for directing marketing and trade marketing executions at online and B&M retailers.
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  • Prestige Perfumes E Cosméticos Sa
    Head Of Marketing Intelligence
    Prestige Perfumes E Cosméticos Sa Mar 2021 - Jun 2021
    Rio De Janeiro, Rio De Janeiro, Brasil
    Responsible for leading acquisition, compilation, analysis and communication of detailed market and sales data, in order to support business planning activities and board decisions, maintaining a data-based point-of-view on addressable market performance, category share, and competitive position, while marketing department with strategy development as business needs require. Lead and contribute with the development of business plans presentations for new portfolio acquisitions and distribution agreements.* Conduct market research and analysis related to existing or new business.* Support decision makers with useful quali-quanti insights and data.* Work on a multi-task level to develop understanding of market and competitive environment .* Develop presentations, charts, graphics, and other necessary documents that effectively communicate results of efforts and recommendations to various leadership / stakeholders within the company.* Analyze and monitor sell-out indicators and correlate performance with company sell-in performance, identifying sales gaps and opportunities.* Lead development of quarterly addressable market and competitive sell-out information.* Work closely with Demmand Planners to improve S&OP performance.
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  • Prestige Perfumes E Cosméticos Ltda
    Marketing Group Manager
    Prestige Perfumes E Cosméticos Ltda Aug 2015 - Mar 2021
    Rio De Janeiro E Região, Brasil
    Responsible for developing and implementing marketing and trade marketing strategies for the Brazilian market for L'Oréal brands (Azzaro, Mugler, Diesel and Viktor & Rolf), and New Business Development.* Reporting to the Marketing Director.* Strategic Planning for fragrances and beauty brands.* Purchase and sales forecast for both final goods and POS material* Sales and Market Analysis.* Mix definition for launches and discontinuations/repushes of ranges in Brazilian market.* Trade animation design for key-accounts and strategic retailers.* Follow-up of importation and sanitary registration flows.* Merchandising assets management.* Management of Marketing and Press budgets.* Multidisciplinary team management - Marketing, Trade Marketing, Visual Merchandising and Graphic Design.
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  • Toranja Assessoria De Marketing
    Consultor De Marketing E Imagem De Marca
    Toranja Assessoria De Marketing May 2015 - Present
    Rio De Janeiro, Rio De Janeiro
    Apoio na criação, revitalização e readequações de estrategias de marketing em pontos-chave de diferentes modelos de negócios, com foco em comportamento de consumo dos usuários para pequenos e médios empreendedores.
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  • L'Oréal Luxe
    Brands Manager
    L'Oréal Luxe May 2014 - Apr 2015
    Rio De Janeiro E Região, Brasil
    Main Achievement: Recover cumulated losses of 12% in sell-out figures for Yves Saint Laurent Beauté, gaining positions in the market fragrances. Losses turned into Profit for Biotherm beauty brand.* Reporting to the Marketing Manager at Luxury Products Division.* Responsible for Yves Saint Laurent and Biotherm brands in Brazilian market, with the creation of dynamic marketing plans focused on execution excellence and consumer experience and POS for each brand according to its respective strategic objectives, developing all three main axes of luxury cosmetics: fragrances, make-up and skincare.* Manage monthly and annual sales forecasts.* Products launch and growth maintenance of the catalogue.* Design and implementation of promotional and Trade plans for the category.* Market data analysis and competition monitoring.* Marketing and Sales Investments forecasts and management.
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  • L'Oréal Luxe
    Product Manager
    L'Oréal Luxe Dec 2011 - May 2014
    Rio De Janeiro E Redondezas, Brasil
    Main achievement: Regain leadership of luxury make up market in Brazil, with +18,6% in sell-in results (2011 vs 2012).* Reporting to the Marketing Manager at Luxury Products Division.* Responsible for Lancôme Make Up in Brazilian market.* Products launch and growth maintenance of the catalogue.* Local adaptation of creative advertising material.* Media recommendation and implementation.* Design and implementation of promotional and Trade plans for the category.* Market data analysis and competition monitoring.* Marketing and Sales Investments forecasts and management.
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  • Ajegroup
    Category Manager
    Ajegroup Dec 2010 - Dec 2011
    Rio De Janeiro E Região, Brasil
    Main achievement: Launch of Big Cola in the Brazilian market, including definition of production process, since concepts and product formula until its final design, communication and media planning.* Reporting to the Commercial Director.* Management of Carbonated Soft Drinks Category for the startup of the Brazilian branch.* Supervision of institutional communications for the Brazilian branch.* Definition of Marketing, Merchandising and Media strategies in multi-task teams aiming the launch of Big Cola and its flavors extensions in the Brazilian market with expressive market share.* Launch of new categories and products.* Building and strength of the brand with the targeted consumers through institutional and promotional activities.* Definition of Communications and Media strategies with agencies.* Detection of market trends and needs of potential consumers to adapt products and campaigns to the local market in order to maximize the business.* Competition follow-up and definition of the portfolio split by channels.* Definition of price strategies based on market practices and competition analysis.
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  • Neutrolab (Now Puig)
    Brand Manager
    Neutrolab (Now Puig) Jun 2008 - Aug 2010
    Rio De Janeiro E Região, Brasil
    Main achievement: Consolidation of Bourjois make up brand in Brazil and its implementation at Duty Free stores in local market.* Report to the Marketing Group Manager for the local market and to the General Director for Duty Free retails.* Responsible for the development of the Brazilian market for the make-up brand Bourjois (9% of the company’s net revenue and 4th make-up brand in the Brazilian market by the time).* Responsible for Demand, Sales and Expenses Forecasts.* Products launches, animations and discontinuations.* Negotiation and Margins and Price structuring with suppliers.* Responsible for identifying and activating market opportunities and new distribution and sales channels.* Responsible for remodeling the brand strategy in Brazil, adapting it financially to its means and reducing the expenses in 33% while decreasing net sales by 8%, therefore increasing profitability.* Launch of Masculin fragrances brand in Brazil.* Supervise merchandising projects and training sessions for the local market.* Implementation of the Duty Free project with the Headquarters from France.
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  • Neutrolab (Now Puig)
    Marketing Analyst
    Neutrolab (Now Puig) Mar 2006 - May 2008
    Rio De Janeiro E Região, Brasil
    * Reporting to the Marketing Group Manager.* Implementation of Marketing and Trade Marketing strategies focusing POS activities.* Conception, follow-up and effectuation of sales campaigns for Retail.* Responsible for the Merchandising strategies and the management of promotional areas according to respective lifecycles of all products in the portfolio.* Design and execution of exclusive POS displays.* Conception and follow-up of institutional and cooperated media
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  • Neutrolab (Now Puig)
    Merchandiser
    Neutrolab (Now Puig) Mar 2005 - Feb 2006
    Rio De Janeiro E Região, Brasil
    * Reporting to the Marketing Group Manager* Support all activities related to Merchandising and POS
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  • Neutrolab (Now Puig)
    Marketing Intern
    Neutrolab (Now Puig) May 2004 - Feb 2005
    Rio De Janeiro E Região, Brasil
    * Reporting to the Marketing Analyst* Support all Marketing activities
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  • Banco Santander
    Operations Intern
    Banco Santander Jan 2004 - Apr 2004
    Rio De Janeiro E Redondezas, Brasil
    * Reporting to the Operations Manager* Support the Operations at the branch
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Raphael Salgado Skills

Marketing Planejamento De Mercado Marketing Comercial Brand Development Marketing Management Cosmetics Market Planning Product Management Desenvolvimento De Marcas Luxury Goods Publicidade Marketing Strategy Marketing Digital Planejamento Empresarial Marketing Communications Pesquisa De Mercado Marketing Social Soft Drinks Trade Marketing Advertising Social Media Marketing Desenvolvimento De Produtos Merchandising Publicidade Online Strategic Planning Brand Management Market Analysis Digital Marketing Marketing Research Online Advertising Sales Management Portuguese Microsoft Office

Raphael Salgado Education Details

Frequently Asked Questions about Raphael Salgado

What company does Raphael Salgado work for?

Raphael Salgado works for Prestige Perfumes E Cosméticos Sa

What is Raphael Salgado's role at the current company?

Raphael Salgado's current role is Gerente de Marketing Sênior.

What is Raphael Salgado's email address?

Raphael Salgado's email address is ra****@****ail.com

What schools did Raphael Salgado attend?

Raphael Salgado attended Senai/cetiqt/poli.design Di Milano, Centro Universitário Da Cidade, Centro Universitário Da Cidade.

What are some of Raphael Salgado's interests?

Raphael Salgado has interest in Poverty Alleviation, Education, Arts And Culture, Environment.

What skills is Raphael Salgado known for?

Raphael Salgado has skills like Marketing, Planejamento De Mercado, Marketing Comercial, Brand Development, Marketing Management, Cosmetics, Market Planning, Product Management, Desenvolvimento De Marcas, Luxury Goods, Publicidade, Marketing Strategy.

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