Raphael Salgado Email & Phone Number

Rio De Janeiro, Rj, Br

Rio De Janeiro, Brasil

Responsável pela estruturação, gestão e desenvolvimento da unidade de negócios Cosméticos (Tratamento, Maquiagem e Capilar).* Reporte ao Diretor Geral.* Relançamento das marcas La Prairie e Clarins, além do lançamento da marca Filorga no Brasil.* Alavancagem das marcas Clinique e Phyto Paris no Brasil.* Gestão das marcas e seus respectivos S&OP, destinação de verbas, negociação de espaços e práticas comerciais de acordo com as especificidades de cada uma.

Rio De Janeiro, Rio De Janeiro, Brasil

Responsible for nationally developing Fragrances category of international brands, from several beauty groups: Bvlgari (LVMH), Cartier (Richemont), Tommy Hilfiger (Give Back Beauty), Salvatore Ferragamo and DKNY (Interparfums INC), Michael Kors (EuroItalia) and Ermenegildo Zegna (Estée Lauder), along with strategic regional roll-out for Coty brands (Burberry, Calvin Klein, Chloé, Davidoff, Gabriela Sabatini, Gucci, Hugo Boss, Joop!, Lacoste, Marc Jacobs, Tiffany&Co) and LVMH (Dior).* Reporting to General Manager* Leading role for the definition and achievement of KPIs for different business models: distribution, pricing, marketing executions, merchandising, demand and sales planning;* Leading the collection and internal sharing of marketing information related to category;* Responsible for the definition of medium- and long-term brand strategies, along with the build and realignment of portfolio in line with local demands and specificities;* Responsible for the budget and P&L of Luxury brands cluster seeking for resources optimization with profitability maximization;* Responsible for improving stock levels, demands and S&OP management;* Responsible for directing marketing and trade marketing executions at online and B&M retailers.

Rio De Janeiro, Rio De Janeiro, Brasil

Responsible for leading acquisition, compilation, analysis and communication of detailed market and sales data, in order to support business planning activities and board decisions, maintaining a data-based point-of-view on addressable market performance, category share, and competitive position, while marketing department with strategy development as business needs require. Lead and contribute with the development of business plans presentations for new portfolio acquisitions and distribution agreements.* Conduct market research and analysis related to existing or new business.* Support decision makers with useful quali-quanti insights and data.* Work on a multi-task level to develop understanding of market and competitive environment .* Develop presentations, charts, graphics, and other necessary documents that effectively communicate results of efforts and recommendations to various leadership / stakeholders within the company.* Analyze and monitor sell-out indicators and correlate performance with company sell-in performance, identifying sales gaps and opportunities.* Lead development of quarterly addressable market and competitive sell-out information.* Work closely with Demmand Planners to improve S&OP performance.

Rio De Janeiro E Região, Brasil

Responsible for developing and implementing marketing and trade marketing strategies for the Brazilian market for L'Oréal brands (Azzaro, Mugler, Diesel and Viktor & Rolf), and New Business Development.* Reporting to the Marketing Director.* Strategic Planning for fragrances and beauty brands.* Purchase and sales forecast for both final goods and POS material* Sales and Market Analysis.* Mix definition for launches and discontinuations/repushes of ranges in Brazilian market.* Trade animation design for key-accounts and strategic retailers.* Follow-up of importation and sanitary registration flows.* Merchandising assets management.* Management of Marketing and Press budgets.* Multidisciplinary team management - Marketing, Trade Marketing, Visual Merchandising and Graphic Design.

Rio De Janeiro, Rio De Janeiro

Apoio na criação, revitalização e readequações de estrategias de marketing em pontos-chave de diferentes modelos de negócios, com foco em comportamento de consumo dos usuários para pequenos e médios empreendedores.

Rio De Janeiro E Região, Brasil

Main Achievement: Recover cumulated losses of 12% in sell-out figures for Yves Saint Laurent Beauté, gaining positions in the market fragrances. Losses turned into Profit for Biotherm beauty brand.* Reporting to the Marketing Manager at Luxury Products Division.* Responsible for Yves Saint Laurent and Biotherm brands in Brazilian market, with the creation of dynamic marketing plans focused on execution excellence and consumer experience and POS for each brand according to its respective strategic objectives, developing all three main axes of luxury cosmetics: fragrances, make-up and skincare.* Manage monthly and annual sales forecasts.* Products launch and growth maintenance of the catalogue.* Design and implementation of promotional and Trade plans for the category.* Market data analysis and competition monitoring.* Marketing and Sales Investments forecasts and management.

Rio De Janeiro E Redondezas, Brasil

Main achievement: Regain leadership of luxury make up market in Brazil, with +18,6% in sell-in results (2011 vs 2012).* Reporting to the Marketing Manager at Luxury Products Division.* Responsible for Lancôme Make Up in Brazilian market.* Products launch and growth maintenance of the catalogue.* Local adaptation of creative advertising material.* Media recommendation and implementation.* Design and implementation of promotional and Trade plans for the category.* Market data analysis and competition monitoring.* Marketing and Sales Investments forecasts and management.

Rio De Janeiro E Região, Brasil

Main achievement: Launch of Big Cola in the Brazilian market, including definition of production process, since concepts and product formula until its final design, communication and media planning.* Reporting to the Commercial Director.* Management of Carbonated Soft Drinks Category for the startup of the Brazilian branch.* Supervision of institutional communications for the Brazilian branch.* Definition of Marketing, Merchandising and Media strategies in multi-task teams aiming the launch of Big Cola and its flavors extensions in the Brazilian market with expressive market share.* Launch of new categories and products.* Building and strength of the brand with the targeted consumers through institutional and promotional activities.* Definition of Communications and Media strategies with agencies.* Detection of market trends and needs of potential consumers to adapt products and campaigns to the local market in order to maximize the business.* Competition follow-up and definition of the portfolio split by channels.* Definition of price strategies based on market practices and competition analysis.

Rio De Janeiro E Região, Brasil

Main achievement: Consolidation of Bourjois make up brand in Brazil and its implementation at Duty Free stores in local market.* Report to the Marketing Group Manager for the local market and to the General Director for Duty Free retails.* Responsible for the development of the Brazilian market for the make-up brand Bourjois (9% of the company’s net revenue and 4th make-up brand in the Brazilian market by the time).* Responsible for Demand, Sales and Expenses Forecasts.* Products launches, animations and discontinuations.* Negotiation and Margins and Price structuring with suppliers.* Responsible for identifying and activating market opportunities and new distribution and sales channels.* Responsible for remodeling the brand strategy in Brazil, adapting it financially to its means and reducing the expenses in 33% while decreasing net sales by 8%, therefore increasing profitability.* Launch of Masculin fragrances brand in Brazil.* Supervise merchandising projects and training sessions for the local market.* Implementation of the Duty Free project with the Headquarters from France.

Rio De Janeiro E Região, Brasil

* Reporting to the Marketing Group Manager.* Implementation of Marketing and Trade Marketing strategies focusing POS activities.* Conception, follow-up and effectuation of sales campaigns for Retail.* Responsible for the Merchandising strategies and the management of promotional areas according to respective lifecycles of all products in the portfolio.* Design and execution of exclusive POS displays.* Conception and follow-up of institutional and cooperated media

Rio De Janeiro E Região, Brasil

* Reporting to the Marketing Group Manager* Support all activities related to Merchandising and POS

Rio De Janeiro E Região, Brasil

* Reporting to the Marketing Analyst* Support all Marketing activities

Rio De Janeiro E Redondezas, Brasil

* Reporting to the Operations Manager* Support the Operations at the branch

Post-Graduation, Strategic Design

Post-Graduation, Business Management

Bachelor, Marketing