Founded my own design studio named JazzUp, where I’ve been providing consulting services to brands and businesses in various industries: tech, finance, real estate, healthcare, lifestyle, and retail, among others.My consulting engagements have included a range of fields: UX/UI design, research, systems design, web & app design, prototyping, wire framing, interaction design, branding & visual identity, and logo design.

In my role as Lead Product & Visual Designer, I'm at the forefront of transforming the user experience for IDPartner, ensuring simplicity, consistency, and user-centric design are all at the core of our platform. Here are some of my key contributions to date:PRODUCT DESIGN EXECUTION: I led end-to-end product design and spearheaded dozens of demo projects showcasing IDPartner’s diverse capabilities. This included the design of Future Bank, an innovative IDPartner initiative designed to integrate digital wallets with credentials into banking apps.USER EXPERIENCE REDESIGN: I reimagined the developer journey to eliminate barriers and enhance usability through intuitive navigation and interaction design. I successfully redesigned all of IDPartner’s products and digital platforms, creating a highly engaging and intuitive developer experience.DESIGN SYSTEM CREATION: Played a foundational role in designing and implementing the IDPartner design system, defining the vision and building a comprehensive design system that supported key business objectives, fostered consistency, and ensured aesthetic appeal across platforms. KEY FEATURE ENHANCEMENT: I oversaw the creation of new user-centric products, such as internal tools, web experiences, and AI-driven solutions, evolving our portfolio with new offerings to better serve user needs. I led robust research and testing to iterate on new product concepts and optimize the functionality, ensuring seamless integration and delivering high user satisfaction. REBRAND STEWARDSHIP: I led a complete rebrand and platform redesign from concept to launch, creating a compelling new design language that resonated deeply with consumers and elevated the brand identity across touch points.

I led product design at Earnest with a strategic focus on enhancing the user experience, shaping the future of our product offerings, and meeting core business objectives. I was promoted twice and became the Principal Product & Visual Designer. Here are some of my key accomplishments:PRODUCT DESIGN EXECUTION: Championed end-to-end product design and led dozens of high-impact projects including innovative new offerings that facilitated student loan origination. My team’s efforts contributed to Earnest becoming the leading student loan refinancing provider in the U.S.KEY FEATURE ENHANCEMENT: Spearheaded user-centric design creation across a robust portfolio of projects with an emphasis on marrying product functionality with aesthetic appeal. One highlight was revamping Earnest’s student loan calculators, resulting in significant improvements in the user satisfaction rate (+82%), CTR (+50%), and bounce rate (+30%).DESIGN SYSTEM CREATION: Defined the vision and built a scalable new design system, creating high-quality, consistent experiences and introducing more efficient design processes across the company. This new system resulted in 150 active components added in less than 1 year, 250 product pages shipped in 6 months, and a 50% reduction in speed to market.VISUAL DESIGN STRATEGY: Redefined the visual design strategy and spearheaded a comprehensive rebrand across touch points including the website, app, products, decks, and marketing assets. This rebrand led to significant improvements in user engagement metrics and brand awareness measures.DESIGN TEAM LEADERSHIP: Led and mentored a team of visual designers, cultivating an environment that encouraged creativity and ensured adherence to high-quality design standards.

- Responsible for leading the overarching design strategy and execution for Samsung ARTIK- Championed 15+ web and app projects for Samsung ARTIK Growth and Marketing teams that focused on building and supporting the IoT developer community- Oversaw the visual design strategy, branding, and design system creation across multiple sub-brands including Samsung ARTIK and Samsung Catalyst - Played a central role in evolving and maintaining comprehensive design systems, ensuring the delivery of consistent user experiences across platforms in collaboration with product and engineering teams- Created extensive brand guidelines for Samsung ARTIK that could be leveraged by diverse teams and included a robust set of product & website assets, packaging, social media graphics, email templates, and presentation decks

- Completely redesigned the interface and workflow of ROCHE digital scanners, which were used to identify cancerous cells, and greatly enhanced the experience for pathologists- Conducted user research studies in multiple U.S. regions to understand pathologists’ needs and pain points, identify improvement areas, and drive design refinements for digital scanners - Defined a new visual strategy, revamped the design system, and created an extensive library of assets that could be leveraged by product designers and additional teams

- Led a multidisciplinary team of 15 designers, overseeing dozens of end-to-end design projects for the global Nokia ecosystem- Successfully designed 10+ mobile apps and games for the Nokia platform- Led as Project Owner the design, development and launch of “The Incredible Circus,” a new mobile game that achieved one of Nokia’s most successful product launches and received over 3M downloads in less than one year- Oversaw end-to-end game design including UX & UI, visual design, motion design, game & level design, and gameplay definition for “The Incredible Circus”- Won Nokia App of the Year in 2011 and several international prizes

- Led and mentored the motion design team- Worked on visual design, concept creation (3D and mobile video concepts), mobile game development (game & level design, gameplay definitions), UI prototyping, QML, and Flash

Worked as interaction and visual designer for web, brand and game projects for dozen of Brazilian agencies.

- Co-founded a design studio that delivered almost 100 projects in 4 years- Led a multidisciplinary team of 17, defining the scope and strategy across all design projects - Planned and led the creation of an online community for WWF that reached over 20K people and raised awareness of an individual’s impact on the environment- Led and participated in dozen of web projects across varied client segments like telecomunication, technology, government, and events- Founded a new branch to foster customer relationship management of advertising projects

- Created and developed websites and on-line campaigns for brazilian governmental institutions and events- Managed a multidisciplinary team of 8 designers- Created and produced 30+ videos for digital advertising including elevator boards that reached more than 50,000 people

- Planned and redesigned the biggest intranet of Brazil with over 300K pages- Collaborated with managers, developers, designers and staff from Banco do Brasil (Bank of Brazil) to understand key stakeholder needs and implement the intranet design from concept to execution

- Developed an online political campaign- Worked on concept, art direction, and website design- Worked on flash development and animation

- Participated actively on dozens of websites and online campaigns as visual designer, art director, motion designer and front-end developer (html, css, javascript, actionscript, flash)- Won international prizes including Cannes Shortlist, One Show Interactive, About and MMonline/MSN- Managed a front-end development team of 6 people

- Worked as a web designer and front-end developer (html, css, javascript, actionscript)- Art direction and motion design for several online campaigns- Won 26 brazilian advertising prizes