Raphael Franco Email & Phone Number

São Paulo

- Evaluate and develop potential content generators, such as individual creators,journalists, celebrities, publishers, KOL, MCN, and other key content generators.- Responsible for managing and developing training for agencies in charge of onboardingnew creators.- Development and production of major events and workshops for creators in order toincrease brand awareness and strengthen relationships with key players in the market.- Manage relationship with new and existing content generators, help them to get growth inthe platform and convey the unique product value to them;- Initiate and implement end to end plans which can be instrumental in overall productgrowth.- Deliver data-driven insights based on in-depth analysis of competitive threats, expansionopportunities, and internal performance, ensuring the successful execution of strategicplan.- Manage creators partnership in marketing programs and scale global marketingcampaigns in the region.- Partnerships with celebrities, record labels, and artist management offices to developspecial projects and campaigns within and outside the app.- Cross-functional collaboration projects between other operations (TikTok, Resso,Sound On and Capcut).

- Create, structure and execute marketing plans for local artists act in the creation of viralcampaigns, creating buzz and engagement in the main social networks.- Leadership with employees of different hierarchical levels- Contact and relationship with artists, manager, contractors and all media (radio, TV, pressand digital) in the music industry.- Monitoring and analysis of KPIs of various marketing campaigns on digital platforms- Mobilization with various stakeholders (TV, radio, commercial, digital, press and artisticand repertoire).- Strategic planning and execution of relationships between artists and press, imagepositioning.- Career direction, crisis management and branding strategy.- Create and direct original content for artists' social networks, promoting theirphonographic releases.- Manage, develop and execute marketing opportunities with the commercial teams.- Supervising supply chain processes with the commercial and digital operations teams.- Coordinate project budgets, creation and coordination of promotional events (pressconferences, auditions, and launch events) for artist releases.- Attendance at events and promotional concerts of the artists.

Rio De Janeiro

- Responsible for the online and offline strategic planning of projects involving the musicuniverse and big brands ( L'Oréal, Banco do Brasil, Banco Original, Bradesco Seguros).- Development and implementation of media plan.- Team management.- Budget control and negotiations for contracted- KPIS definition and monitoring.- Closing of partnerships and actions with DSPS and global social media companies (Spotify,Deezer, Facebook, Twitter and Google).- Elaboration and monitoring of performance media campaigns (Facebook Ads, InstagramAds, Google Adwords).- Elaboration of presentations for prospecting new clients.- Scheduling and development of content posted on corporate networksand some customers.- Creation of monthly reports based on big data analysis.- Cross communication coordination with record labels and music distributioncompanies ( Warner Music, Universal Music, Som Livre, Sony Music and One RPM)

- Customer service and closing commercial proposals- Supervision of digital product and branding campaigns- Follow-up and presentation of media plans, as well as metrics and results reports- Coordination of digital and technology projects, together with the project manager- Website updates and implementations- Follow-up of SEO, monitoring, and BI reports-Participation in periodic strategic meetings, to define directional, share results and thinkof new business opportunities;-Monthly follow-up of the work developed by the various areas of expertise of the agency-Management of internal meetings

- Responsible for the entire digital marketing strategy of the Dufry.com portal- Update the website in seven languages- Develop and follow up global digital marketing projects- Support regional managers in 63 countries- Plan email marketing campaigns- Approve and develop in conjunction with the agency the planning of Google Adwords andFacebook Ads campaigns- Produce monthly reports based on KPI and ROI analysis through Google Analytics;- Monthly budget control- Develop the annual marketing plan- Develop media plan- Management and content correction of Dufry websites- Responsible for all strategic part of the social networks of the business;- Management and correction of the contents that would be published in the 3 websites ofthe company

Rio De Janeiro

- Customer service to important accounts.- Assisting in the production and publication of offers.- Building the site's strategic publication calendar.- Analysis of the competition.- Billing control.- Developing e-mail marketing campaigns.- Perform measurement of actions taken, management and control of its indicators.- Strategic planning for CRM campaigns.- Implement actions for user attraction.

Pós Graduação, Marketing/Marketing Management, General

Publicitário, Comunicação Social - Publicidade E Propaganda