Senior Brand Manager - Special K Innovation
Responsible for the Innovation pipeline of Kellogg’s largest cereal brand - Special K.
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@kellogg.com
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1 phone found area 479
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Raphael Martins is listed as Senior Brand Manager | Director of Marketing | Innovative marketing leader with a track record of building modern brands and marketing teams based in Galesburg, Michigan, United States. AeroLeads shows a work email signal at kellogg.com, phone signal with area code 479, and a matched LinkedIn profile for Raphael Martins.
Raphael Martins previously worked as Senior Brand Manager - Special K Innovation at Kellogg Company and Senior Brand Manager - Froot Loops at Kellogg Company. Raphael Martins holds Mba, Marketing from Duke University - The Fuqua School Of Business.
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I am a classically trained marketer with an MBA from Duke University. I have a broad depth of experience leading brands in world-class companies such as Gillette, Tyson Foods and Kellogg's. Additionally, I have vast international experience, having worked as an expat for 4 years in Brazil. I am fluent in English, Portuguese and conversational in Spanish.
Listed skills include Cross Functional Team Leadership, Consumer Products, Segmentation, Customer Insight, and 22 others.
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Battle Creek, Michigan, United States
Responsible for the Innovation pipeline of Kellogg’s largest cereal brand - Special K.
Battle Creek, Michigan, United States
Developed brand’s long-term strategy and annual marketing plans with full P&L ownership.
Battle Creek, Michigan, United States
Developed strategic direction and created new product pipeline for Kellogg’s flagship brands - Frosted Flakes, Froot Loops, and Rice Krispies.
Springdale, Arkansas, United States
Development and execution of strategic plan to penetrate the Dollar, Drug and Convenience Store Channels; P&L management; new product development.
Curitiba, Paraná, Brazil
Led team of more than 80 people in Domestic Sales, Export Sales, Marketing and R&D; developed commercial strategy to grow sales; developed and launched several new products in the market; defined brand architecture and developed brand guides for Tyson and Macedo brands.
Springdale, Arkansas, United States
Product portfolio management; served on the M&A team that successfully acquired three poultry companies and established Tyson as a key player in Brazil.
Greater Boston Area
Directly responsible for all aspects of the Marketing Plan for the businesses in North America, including Packaging, Pricing, Promotions, Public Relations and Media; P&L management.
Activities and Societies: Latin American Students Association Social Vice-President, General Management and Operations Club Events.
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Raphael Martins is listed as Senior Brand Manager | Director of Marketing | Innovative marketing leader with a track record of building modern brands and marketing teams.
AeroLeads has found 1 work email signal at @kellogg.com for Raphael Martins.
AeroLeads has found 1 phone signal(s) with area code 479 for Raphael Martins.
Raphael Martins is based in Galesburg, Michigan, United States.
Raphael Martins has worked for Kellogg Company, Tyson Foods, and The Gillette Company.
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Raphael Martins holds Mba, Marketing from Duke University - The Fuqua School Of Business.
Raphael Martins is listed with skills including Cross Functional Team Leadership, Consumer Products, Segmentation, Customer Insight, Fmcg, Competitive Analysis, Market Planning, and Market Analysis.
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