Raphaël Simon Email & Phone Number

Ville De Paris, Île-De-France, France

Yespark is the leading company in France and in Europe disrupting the car park rental market. (Part of 2023 French Tech 120).Currently managing a team of 4 people (SEO Tech, SEO Content, Paid managers): - SEO: Content, Tech and Netlinking- SEO Local:Google My Business, Apple Plans- SEA: Google Ads and Bing Ads (7 figures budget)- SMA: Meta, Linkedin Ads, Youtube, Twitter Ads- Display: Remarketing/Acquisition display campaigns (Taboola, GDN)- Application:… Show more Yespark is the leading company in France and in Europe disrupting the car park rental market. (Part of 2023 French Tech 120).Currently managing a team of 4 people (SEO Tech, SEO Content, Paid managers): - SEO: Content, Tech and Netlinking- SEO Local:Google My Business, Apple Plans- SEA: Google Ads and Bing Ads (7 figures budget)- SMA: Meta, Linkedin Ads, Youtube, Twitter Ads- Display: Remarketing/Acquisition display campaigns (Taboola, GDN)- Application: Apple Search Ads and Android campaigns- Affiliation: Affilae- Partnerships: Waze, Leboncoin, Paru Vendu, Figaro Immo, Se Loger, Joko, DeepReach, Ogury- Tracking, Monitoring and BI: GTM, GA4, Looker Studio, Metabase, Firebase, SemRush, Majestic, GSC- Project Management: Trello Show less

Berlin, Allemagne

ShopAlike is an online shopping platform offering millions of products through thousands of partner shops in fashion, shoes and home interior operating in 13 countries. Off-site SEO:• Improve backlinks strategy with the creation of bi-monthly PR campaigns resulting in high value links through the ShopAlike european market (infographics, studies about trending topics & events, games, quizzes & contests)• Outreach campaigns through key journalists, influencers, and media in France… Show more ShopAlike is an online shopping platform offering millions of products through thousands of partner shops in fashion, shoes and home interior operating in 13 countries. Off-site SEO:• Improve backlinks strategy with the creation of bi-monthly PR campaigns resulting in high value links through the ShopAlike european market (infographics, studies about trending topics & events, games, quizzes & contests)• Outreach campaigns through key journalists, influencers, and media in France (300+ emails & calls a month) On-site SEO:• Management of the website and page structure/content with the different departments in order to create landing pages SEO adapted (content, design, sales, BI & tech teams)• Implementation of the SEO on-page strategy (metadata, tags, page content, page speed, internal linking, footers, redirects, canonicals) • Optimisation and measurement of the SEO performance (keywords ranking, visibility, indexation, backlinks) thanks to adapted tools (Sistrix, Google Analytics, Ahrefs, Searchmetrics, SEMrush, Search Console, Moz tools)• KPIs optimisation (organic traffic and sessions, CTR, bounce rate, time on page, crawl reports)SEA: • Responsible of the GDN ShopAlike.NL Google Ads (ex-Adwords) account with 100+ running campaigns• Text and image ads creation, A/B testing in order to reach the best targeting options (remarketing, managed placements, keywords targeting)Additional missions:• Leading cross-department marketing activations for peak sales times (winter/summer sales)• Country performance meetings moderator: organize, conduct and follow-up monthly meetings between french departments and CEO Show less

Ville De Paris, Île-De-France, France

Dailymotion is one of the leading video platform worldwide with 300 million unique visitors and 3 billion views per month. • Acquisition and validation of new paid content partnerships on the OpenVOD platform• Management of premium paid partnerships (e.g. Canal+, Warner Bros., Orange, Gaumont, Pluzz, Arte, Millenium TV, Dailymotion Games, Dailymotion Kids): meeting their specific technological needs (mobile and computer payment solution, specific landing page, contest and games… Show more Dailymotion is one of the leading video platform worldwide with 300 million unique visitors and 3 billion views per month. • Acquisition and validation of new paid content partnerships on the OpenVOD platform• Management of premium paid partnerships (e.g. Canal+, Warner Bros., Orange, Gaumont, Pluzz, Arte, Millenium TV, Dailymotion Games, Dailymotion Kids): meeting their specific technological needs (mobile and computer payment solution, specific landing page, contest and games, cross-platform operations) and content delivery schedule• Acquisition of content creators and onboarding to the launch of their channels (Wizdeo Analytics)• Optimization of partners’ audiences and marketing campaigns• Performance analysis: audience & monetization reports, sales and consumption analysis Show less

Région De Paris, France

Carte Noire is the leading brand in France on the coffee market with 20% of market shares.• Management of the Carte Noire digital ecosystem (website, YouTube, social media)• In charge of the digital material for CRM brand program Carré Carte Noire (350K members) & loyalty program "Collectionnez les étoiles" (800K accounts)• AlloCiné (France’s leading cinema website) partnership management (AlloCinéAwards, Grand Prix Carte Noire)• Brand business analysis : budget… Show more Carte Noire is the leading brand in France on the coffee market with 20% of market shares.• Management of the Carte Noire digital ecosystem (website, YouTube, social media)• In charge of the digital material for CRM brand program Carré Carte Noire (350K members) & loyalty program "Collectionnez les étoiles" (800K accounts)• AlloCiné (France’s leading cinema website) partnership management (AlloCinéAwards, Grand Prix Carte Noire)• Brand business analysis : budget follow-up, market and competitor analysis (AC Nielsen &Kantar)• Coordinate the new brand communication platform for Carte Noire Capsules launch Show less

London, Royaume-Uni

Active Network is an event management software solution operating over 100 countries. • Marketing operation and PR management for the EMEA market: email and newsletter (Lyris/Mailchimp), social media event promotion (Hootsuite, Twitter +12% followers), CRM (Oracle)

Ville De Paris, Île-De-France, France

Within the advertising department of the french leading radio networks RTL (6,5 million average listeners a day), RTL2 & Fun Radio.• Operational management of special partnerships: FIFA World Cup 2010, Roland Garros, Fun Radio musical shows (Starfloor 2010)• Business case preparation for the sales team and campaigns reports• Media planning (Popcorn, Atelier Radio), competitors analysis

Education record

Bachelor Of Business Administration (B.B.A.), Marketing, Communication, Media Marketing

Communication And Media Studies

Education record