Digital / Media Marketing & Acquisition Assistant
Région De Paris, France
RTL Net is RTL's digital agency managing each website for RTL (1st radio station in France) RTL2 and FunRadio (two of the main musical radio stations in Fance). 1/ Audience (3 websites : RTL.fr, RTL2.fr Funradio.fr) Follow up and performance analysis for each brand and device. - Site Centric analysis : reports, targeted studies, records. - User Centric analysis of the three sites and whole market. Guidance concerning methodological changes, new measures (Global Internet)... - Marketing studies implementation 2/ Web traffic acquisition - Web media plans : implementation, campaign operational management in relation with media agencies (SEO, SEA, e-mailing, games) - Results analysis : performance follow up & recommendations. - Recommendations on new opportunities and acquisition levers. 3/ Strategic monitoring and benchmark over the media market and new marketing tools : - Monitoring on the contents, services, newsletters, partnerships & operations implemented.