Raphie Aronowitz Email & Phone Number

IRCODE is not just a technology, but a shift in how we perceive and interact with the visual world, offering businesses, creators, and consumers an unmatched level of engagement and interaction, turning every image into a story and every object into an opportunity.

Los Angeles, CA, US

• Advise CEO on strategy, development, products, services, and markets as a senior leader.
• Stabilized monthly attrition by positioning monthly subscription box as a bass fishing growth and improvement resource.
• Leveraged Major League Fishing partnership to establish MONSTERBASS as a value-added brand exceeding ordinary subscription products.
• Created influencer programs that repositioned influencers as experts in their specific fishing disciplines, allowing them to play to their strengths, e.g., finesse fishing, power fishing, bank fishing, and kayak fishing.
• Relinked brand with existing and new customers via digital/live events, podcasts, meet-ups, competitions, and challenges.
• Grew revenue via a new affiliate strategy that leveraged influencers and more traditional affiliate partners.

Los Angeles, California, US

• Drove B2B new client acquisition during COVID-19, transitioning the agency from experiential-only to 360.
• Increased client ROI and brand awareness by selling storytelling events, then pivoting to digital media due to COVID-19.
• Pitched and closed BESTIES Vegan Paradise JV to create the first creative agency to focus on 100% vegan CPG brands.
• Grew agency client list by 37% in year 1 of the joint venture.

• Enabled profitable client growth by leading their strategy and implementation for marketing, branding, product launch, email campaigns, newsletter, public relations, social media, and celebrity partnerships.
• Clients: Drove growth for SUPERPLASTIC vinyl toys & digital collectibles, Supra footwear, and Shoprunner.
• Clients: JetLev water-propelled jet pack powered via human floater derived from Jet Ski using water umbilical to backpack.
• Built celebrity influencer partnerships and product collaborations with Winston Smith, Niagara Detroit, Don Letts, John Yates, Retna, Justin Bieber, David Beckham, Soulja Boy, Will Smith, and other market-relevant.
• Drove millions of brand impressions with GQ, MAXIM, MTV, Complex, HighSnobiety, Hypebeast, and Freshness magazines.

• Developed and implemented magazine content strategy, growing traditional magazine subscriptions by 30% in 18 months, subscription sales (30% growth), advertising, licensing, and global publications.
• Stopped the bleeding of $2M annual loss to $600,000 in revenue by consolidating national print media properties and implementing fast improvements to people, processes, and products.
• Brought the aging Penthouse brand back into relevance by building collaborative partnerships with youth culture brands like Huf, Married to the Mob, and Anti Social Social Club.
• Recruited, evaluated, and developed high-performing freelance editorial staff from Complex Media, Vice, Vanity Fair, Huffington Post, and Harvard Law.
• Boosted brand reach by creating and implementing social media strategy, increasing Instagram from 3K to 300K, Twitter from 200K to 400K, and Facebook from 130K to 240K.

Los Angeles, CA, US

• Created model for nonendemic revenue partnerships, celebrity & influencer partnerships, and new product collaborations.
• Developed a new strategy for added value, shifting the program to a collaborative platform pairing prominent, mainstream players with smaller, core brands to create limited edition product capsules and campaigns.
• Ran Complex Media’s launch of Nokia’s Booklet 3G and secured celebrity spokesperson Olivia Munn; other collaborations include Coca-Cola, EA Sports, NOS Energy Drink, and G4 TV Network.
• Produced Complex Shopping Network, the network’s first original video IP. Video garnered over 1M impressions, proving original video content model that Complex is known for today.

New York, New York, US

• Led global marketing, public relations, brand, product placement, artist relations, website, and social media for a brand from a scrappy startup to $500M in annual revenue.
• Created and implemented product placement strategy, generating over 200M free brand impressions in mainstream media properties, including Breaking Bad, Big Bang Theory, Entourage, 8 Mile, and The Wire.
• Drove rapid growth by creating a Celebrity Brand Ambassador program that balanced endemic and nonendemic ambassadors, including Ashton Kutcher, Vanessa Hudgens, Lindsay Lohan, Hugh Hefner, Adam Sandler, Giovanni.
• Created and executed needle-moving PR stunts to build celebrity around Marc Ecko, like Ecko Tags Airforce One and Vote 756, generating hundreds of millions of mainstream media impressions.