Raphie is the Head of Strategic Partnerships at IRCODE, a groundbreaking first-to-market technology transforming real-world engagement through visuals and digital footprints. At IRCODE, he leads brand partnerships and creative product development, offering brands seamless products for customers that amplify their existing revenue models. With over 10 years of experience leading business marketing strategy and growth at MONSTERBASS, A Little Bird, and Pixie Dirt, Raphie is a veteran expert and advisor in accelerating brand growth.A purpose-driven business development executive, Raphie has a consistent history of driving revenue and market penetration through innovative strategies, partnerships, and tactics. His career is marked by achieving outsized results by breaking traditional biz-dev and marketing rules, creating unique and successful programs that stand out in the market. He ideated and executed strategic brand and product partnership models before revenue-sharing and co-branding became industry standards. His inspiration lies in uncovering opportunities hidden within challenges, and he is obsessed with developing, communicating, and executing disruptive brand strategies.Raphie's organized and creative problem-solving skills have consistently excelled in leading diverse, cutting-edge, and motivated teams across multiple industries. His ability to pioneer influencer marketing and product placement programs before they became industry norms is a testament to his forward-thinking approach. As IRCODE continues to redefine shopping, experiences, and beyond, Raphie’s leadership and innovative strategies position the company at the forefront of the future of customer engagement.