• Launched a prepaid gift card app (as well as sever side ) having a turnover estimated approx. 500M Nis which engages with over 5M customer in the IL market• Lead Verifone’s next generation EMV android mobile devices• Defined the EMV and ABS(Ashrait Shva) processes required to adopt next generation devices to the local market• Created detailed product requirements of new features, API capabilities, SDK interfaces, and development framework integrations• Guided R&D team leads in the development of next generation’s EMV devices• Set measurable program indicators• Leading solution delivery in the business area of Payments and Retail including solution design, integration, implementation and timeline analysis• Gather business requirements and translate them to US/ SRS/PRDs and MRDs • Monitor the progress of each release timeline • Define the product vision and build the roadmap in accordance with customer requirements • Matrix Management of operations, customer support and services of the various payment projects of around 100+ employees

Product Owner representing the business needs of Payments, Risk, Compliance for an international online Trading system.• Collaborated with company stakeholders, knowledge domain experts establishing a product roadmap which generated over 2x above the expected product revenue• Raised deposit/withdrawal ratio above 60%• Prevented fraud and risk customers to perform financial actions in the application thus saving more than $1,000,000 from penalties and refunds. • Defined the needs for AML, KYC, Online Fraud solutions • Established flexible payment integration service in several month allowing to connect to any new payment provider rapidly • Support business need to sign commercial contract with new providers thus establishing integration with them in no time • Carry out competitive analysis and assimilate relevant information, business potential and market trends• Verify that development output match business needs• Support of product readiness activities (Training, QA, Product help manuals etc')• Allow business performance transparency via various reports • Collect and define product backlog for finding the most important functionality using Scrum/Agile methodology • Plan product development tasks and monitor their progress and implementations• Align development team and dictate business priorities according to release plan• Integrated Secured/Non Secured payment solutions services across multiple channels (Web, Mobile, Backoffice))• Define Secured/Non Secured payment solutions flows• Integrate Risk and fraud top solutions into the payment process • Establish online cloud compliance mgmt. system for viewing handling status, customers secured files as part of new accounts handling process.• Refine customers registration process and prevented customer's churn

Represent the largest retail companies across NCR/Retalix professional teams having a web service based platform product. • Handling end to end product lifecycle from product backlog through customer’s requirements, user stories and across version release in the business arena of retail, reporting, finance, tax, marketing and campaigns.• Finding the best solutions suiting customer’s needs by leading discovery meetings with customers and internal teams• Managing conflicts and negotiating perceptions gaps between the customers and NCR Retalix internal staff• Working in Agile/Scrum Methodology writing user stories, epics, wireframes and business process diagrams• Leading customer needs and working with all business area valuation and line teams (R&D teams, QA, PM, UI, core product leaders, Architects) to develop unique requirements tailored for retailers using Agile methodology (SCRUM)• Managing R&D staff (without authority - Matrix)• Achieving best results for ensuring the business needs are met by performing Acceptance Tests thus provisioning QA deliverable and by defining best UI/UX design for POS Point of Sale (mockups).

Inbound and outbound product manager for an international online web trading system.• Collected and defined product backlog for finding the most important functionality usingScrum/Agile methodology for online trading application• Expanded payment means used by customers in the application over 30% by integrating trading, CRM and billing modules with 3rd party payments providers (Paypal, MoneyBookers and more)• Analyzed market and customer needs for ensuring high quality and product’s market competitive comparted to other similar products• Explained the needed business functionality to R&D using various documentation- SRS, MRD, PRD • Worked on multiple product’s environments offering the customers end to end solution and flexibility (Web Client; WPF back office client and Mobile client• Lead the design of the entire product UI by defining UI/UX using wireframe and mockup tools independently and vs. external UI/UX companies • Managed R&D, QA of 25+ people

• Provided best system solution for a huge project (FastLane) by characterizing customers’ business requirements as in RFP and conducting needed meetings and interviews • Produced DDS docs (detailed design specification) , user's and training manuals• Functional QA testing, acceptance testing Ÿ• Characterized customers’ business requirements for CTI & IVR systems in credit card companies