Rafi Segev Email & Phone Number

Israel

Herzliya, IL, IL

New York, NY, US

• Launched a prepaid gift card app (as well as sever side ) having a turnover estimated approx. 500M Nis which engages with over 5M customer in the IL market
• Lead Verifone’s next generation EMV android mobile devices
• Defined the EMV and ABS(Ashrait Shva) processes required to adopt next generation devices to the local market
• Created detailed product requirements of new features, API capabilities, SDK interfaces, and development framework integrations
• Guided R&D team leads in the development of next generation’s EMV devices
• Set measurable program indicators

Tel Aviv, IL

• Product Owner representing the business needs of Payments, Risk, Compliance for an international online Trading system.
• Collaborated with company stakeholders, knowledge domain experts establishing a product roadmap which generated over 2x above the expected product revenue
• Raised deposit/withdrawal ratio above 60%
• Prevented fraud and risk customers to perform financial actions in the application thus saving more than $1,000,000 from penalties and refunds.
• Defined the needs for AML, KYC, Online Fraud solutions
• Established flexible payment integration service in several month allowing to connect to any new payment provider rapidly

• Represent the largest retail companies across NCR/Retalix professional teams having a web service based platform product.
• Handling end to end product lifecycle from product backlog through customer’s requirements, user stories and across version release in the business arena of retail, reporting, finance, tax, marketing and campaigns.
• Finding the best solutions suiting customer’s needs by leading discovery meetings with customers and internal teams
• Managing conflicts and negotiating perceptions gaps between the customers and NCR Retalix internal staff
• Working in Agile/Scrum Methodology writing user stories, epics, wireframes and business process diagrams
• Leading customer needs and working with all business area valuation and line teams (R&D teams, QA, PM, UI, core product leaders, Architects) to develop unique requirements tailored for retailers using Agile methodology.

US

• Inbound and outbound product manager for an international online web trading system.
• Collected and defined product backlog for finding the most important functionality usingScrum/Agile methodology for online trading application
• Expanded payment means used by customers in the application over 30% by integrating trading, CRM and billing modules with 3rd party payments providers (Paypal, MoneyBookers and more)
• Analyzed market and customer needs for ensuring high quality and product’s market competitive comparted to other similar products
• Explained the needed business functionality to R&D using various documentation- SRS, MRD, PRD
• Worked on multiple product’s environments offering the customers end to end solution and flexibility (Web Client; WPF back office client and Mobile client

• Provided best system solution for a huge project (FastLane) by characterizing customers’ business requirements as in RFP and conducting needed meetings and interviews
• Produced DDS docs (detailed design specification), user's and training manuals
• Functional QA testing, acceptance testing Ÿ
• Characterized customers’ business requirements for CTI & IVR systems in credit card companies

B.Sc. Ie, Industrial Engineering

Implementor, Sap R/ Mm Module

Basic Knowledge Of All The Modules

Oracle Appllication Logistics Implementer, Oracle Applications