Raphaël Sermèze Email & Phone Number

Chambéry, Fr

1UP Distribution: your link between Europe and Asia.Created in late 2019, 1UP business focuses on two areas: gaming accessories and collectible market with pop culture products. With a team of 17 persons to date, we cover different expertise such as distribution, retail and online marketplaces sales, marketing, over Europe and more.As of today, 1UP represents not only but 9 brands, including the following:- Oniverse • Gaming accessoires - in-house brand (manufacturer and distributor)- Minix • Collectible figurines- QANBA • Premium arcade fightsticks under official Sony-Playstation licence- Together+ • Nintendo officially licensed plushes- AT GAMES • Retrograming consoles- Elastikorps • Licensed extensible toys- Remotto • Portable batteries for controllers (PlayStation and Switch)- RAZER and HyperX gaming chair line by ZENDirecting the Marketing business unit (5 full time employees) producing websites, catalogs, online sales growth, ads campaigns, social media management, product development and more.

OneUp is a French and dynamic company that manages a varied catalog of innovative and trending products with exclusive or official distribution. Specialized in trendy products, our catalog is always evolving which is one of our competitive assets. I’m responsible for communications around distributed brands, marketing material and brand/product awareness on multi-level selling channels (mainly online on marketplaces).Responsibilities:- Opening and developing catalogs on various marketplaces (Amazon with 200K€ monthly sales revenue, FNAC, Cdiscount, Aliexpress…)- Managing team in charge of optimizing sells on marketplaces (Creating and optimizing listings, key-words, A+ content, visual design and image production)- Managing online advertising campaigns (Amazon advertising: Sponsored products, brand, display, Google Ads…)- Designing catalogs, product sheets, datasheets for sales team to help with sales of distributed brands- Creation and own-brand management (Logo, graphic identity, positioning, marketing, marketplace sells management)

OneProtek is a French brand that develops and distributes Personal protective equipment (PPE) and medical devices. At OneProtek, our core mission is to help companies to cope with the new sanitary protocols by supporting them with professional quality equipment. OneProtek meets the needs of small and large businesses by providing quality material, compliant with the latest European standards. I’m responsible for product development – from European conformity import to packaging design, marketing and online brand awareness.Responsibilities:- Managing OneProtek existing products and new products development (masks, gloves, PPE) - 30 references as of today. Adding about 2 products every month. Assuring European conformity, packaging design, mass production coordination and management with factory and local partners.- Marketplaces’ listings management: #2 surgical masks and nitril gloves on Amazon France, #1 European cap protection, 100K€ monthly sales revenue with OneProtek PPE online- OneProtek website and online shop’s design and management: oneprotek.com- Commercial catalog design and management – graphic and content updates- Benchmarking (prices, products, trends and innovation)

With WEB'Easy, I design graphic identity, website and SEO strategy for local clients in Savoie, France.Responsibilities:Helping several companies along the years to achieve their sale goals by designing marketing strategyCreating a graphical identity and communication toolsAchievements:Managed external communication for companies from petrol industry to restaurantsDesigned websites and handled online presence increasing sales, in-store visits and contacts

Région De Paris, France

MoovOne is a startup that aims to unleash managers’ potential to transform organizations! To do so, it offers coaching with an online solution (SaaS). In charge of Marketing projects, I helped with international and national event strategy, Key Accounts loyalty program and B2B marketing KPIs.Responsibilities :Benchmarking and thinking in an international event strategy for the first time at MoovOne (40K€+ budget)Helping with the 2020 Marketing strategy and setting up KPIs (Events being a third of marketing total budget)Developing up-sell with strategic Key Accounts thanks to eventsAchievements :Designed and implemented an international event strategy over 3 targeted countries (from identifying best fairs to negotiating booth fees)Handled internal events (Kick off 2020, 40 pers.) and external events (Matinée ENGIE, Congrès LTD 2019, Learning Technologies 2020...), designed new KA events for SQLs and KPIs to mesure themOrganized webinars to increase MQLs (from topic, speaker, platform to logistic on set)Various marketing projects : Key Accounts loyalty program, Clients' Christmas gifts 2019, goodies… w/ 20K€ budget

Région De Amsterdam, Pays-Bas

Rosefield Watches is a young fashion brand of timeless watches and fine jewelry for women.I joined the company during its start-up phase and evolved internally working on all matters related to sales, retail expansion, logistics and marketing.Responsibilities:Handling coordination between European key accounts and the brand (30%+ sales share)Managing local sales partner's requests on all matters related to sales, retail expansion, logistics and marketingWorking closely with Sales Manager on sales and marketing operations (like pop-up stores)Achievements:Created trustworthy relation with Key Accounts among daily communication and business tripsManaged to deal simultaneously with local sales partners' requests of up to 8 marketsHandled marketing operations for the biggest jewelry chains in Europe - applied to 220 storesParticipated in weekly marketing meeting to report sales data and provide with a different inputImproved the internal processes and assisted on an ERP system implementation for an effective workflow

Région De Amsterdam, Pays-Bas

Responsibilities: Handling coordination between French key accounts and the brandProcessing and shipping special orders for biggest french warehouses and spanish islands with customsReporting carriers' problem and improving internal logistic and operational organisationManaging commercial agent's requests and finding solutionsHelping the Country Manager France on various marketing operationsAchievements:Improved the internal process of orders and proposed new effective ways of workManaged to deal with commercial agent's request of up to 8 countries (France, Belgium, Canada, Spain, Italy UK, Sweden and Finland)Handled a marketing operation for the biggest jewelry chain in France - applied to 93 stores (photoshoot, merchandising, coordination between different actors involved)

With Tanaga Weddings & Events, we proposed an innovative way to manage luxury events for hostels, venues and private clients. From planning to design, all aspects of the events was handled in-house. I co-founded the agency and was in charge of communication, marketing and sales.Responsibilities: Implementing the company as a luxury events management agency (creating a brand image)Directing and handling external and internal communication (maintaining the website updated, conducting shootings for the gallery, community management Pinterest and Facebook)Managing client portfolios for corporate and private events (200K€+ gross sales)Managing company itself (accountancy, team management up to 10 people, daily schedule and goals, sales strategy)Achievements:Worked for luxury companies as Dior France or prestigious clients as Nestlé. Created partnership with one of the most quoted palace in Switzerland (Le Montreux Palace).Successfully managed events from 20 to 550 guests. Organized private parties for prestigious families with up to 150K€ budget.Built a brand image (graphical identity, website, leaflets for clients, flyers, participated to selected fairs) Sold the company to a business partner after only a year of establishment

Rhône-Alpes / Suisse

Ambiance Designer is renown design & decoration agency evolving in Rhône-Alpes, France. With over 9 years of experience, they propose bespoke ambiance for events, hostels and company lobbies. Being in charge of Communication and Marketing, I designed a new brand image, made them grow by implementing an online strategy and helped them reach their sales goals.Missions:Rebuilding of the brand image (from upmarket to luxury) and establishing relations with major prescribersCreating an online sales strategy and providing recommendations to optimize e-marketing presence Event planning and management (organisation, seeking of suppliers, coordination on site)Achievements:Redesigned the whole corporate identity (logo, website, leaflet, flyer, catalog) and implemented new communication tools (newsletter, Facebook and Pinterest page, PR kit)Launched a brand new website and handled SEO (+300% website visits compared to the previous one) Provided a recommendation report to direction board on e-marketing processes to increase salesDeveloped from scratch a foreign clients' portfolio (website translation, English speaking event management)Organized partnership with the industry’s most visited event in the area «Wedding fair in Annecy 2014»

Région De Lyon, France

Najel is specialized for over 20 years in organic cosmetic products. As both a manufacturer and distributor, the brand offers beauty care for the whole body. As intern in the marketing department, I worked on different projects including designing communication tools, benchmark and product development.Missions:Developing brand awareness and creating communication toolsAsserting the image of Najel within the «Natural cosmetics» segment (B2B)Thinking in a marketing and sales strategy to launch a new cosmectic brand (B2C)Achievements:Created new communication tools (catalog, product sheets for retailers, labels, website).Coordinated the creation and launch of the Najel.net website (writing of the content and shooting/choosing images - translation in several languages and design with Wordpress)Provided a benchmark and a recommendation report to launch B2C brand (upmarket positionig)

Bachelor'S Degree, Communication, General

Bachelor thesis «E-marketing & online strategy B2C»

Bachelor'S Degree Erasmus, Étude De La Communication Et Des Médias

Major project : Conduct, implement and execute a new marketing strategy for the business developement of a chinese LED company.