With two decades of experience in PR and communications, I've had the pleasure of helping leading global brands across diverse sectors share their stories, boost visibility, and connect with their audiences. Today, I focus on crafting engaging content about health, wellness, and travel for blogs and lifestyle publications while also continuing my role as a senior strategist and writer for marketing leaders.
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Owner, PrincipalRap ConsultingCanada
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Content StrategistSklar Wilton & Associates Apr 2021 - PresentAt Sklar Wilton & Associates, a leading strategy and insights advisory firm, I help craft and share their unique story to engage and inspire our target audience. Collaborating closely with senior leadership, I develop compelling content strategies that highlight our expertise in solving business challenges and driving growth for CEOs, CMOs, and marketing teams. -
PrincipalRapp Communications 2008 - PresentToronto, Canada AreaI spent 20 years working in PR & Communications helping tier-one clients across multiple industries like beauty (L'Oreal Paris), travel (Air Canada, Expedia) and food and beverage (Harvey's, Proscuitto di Parma) tell their story, generate awareness and connect with their consumer. Today, I'm focused on writing engaging content about health, wellness and travel-related stories for work (blogs, lifestyle publications and sponsored content) and pleasure. -
Senior Vice PresidentCasacom Jan 2020 - Mar 2021Toronto, Canada AreaCASACOM is a leading Canadian integrated public relations & communications firm. As Senior Vice President, I led key accounts including Aeroplan, Air Canada, and Prosciutto di Parma, driving strategic PR and communications campaigns. I oversaw multi-channel initiatives that leveraged data-driven insights to help clients excel. Focused on brand positioning and media relations, I ensured impactful, award-winning results for our clients. -
Vice President, StrategyCasacom Sep 2016 - Jan 2020Toronto -
Senior AssociateCowan & Company Communications Inc. 2011 - 2016Toronto, Canada AreaC&C develops fresh ideas and creatively strategic communications programs that generate exceptional results. C&C has been recognized with numerous awards for media relations, special events, social responsibility and marketing communications for our client collaborations.As a Senior Associate for the agency, Suzanne participates in all aspects of client programming, planning and execution including new business pitches, media relations, event management and media reporting. Her recent client work includes L'Oreal Paris and Jamieson Vitamins.
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Account Manager, Consumer MarketingEdelman 2006 - 2008Toronto, Canada AreaAs an account manager with the consumer and technology practice, Suzanne provided communications support to a wide variety of clients. Her responsibilities included writing external communications materials, competitive and project research, event management, media relations and day-to-day project management.Client experience included Indigo Books, Cara Foods, Kraft Salad Dressings & Oxford Properties.
Suzanne Rappaport Education Details
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Honours -
Digital Communication And Media/Multimedia
Frequently Asked Questions about Suzanne Rappaport
What company does Suzanne Rappaport work for?
Suzanne Rappaport works for Rap Consulting
What is Suzanne Rappaport's role at the current company?
Suzanne Rappaport's current role is Owner, Principal.
What schools did Suzanne Rappaport attend?
Suzanne Rappaport attended Ryerson University, Rmit University.
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Suzanne Rappaport (she/her)
Medford, Ma -
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