Raffy Potestad Email & Phone Number

Taguig, National Capital Region, Philippines

• Propose and develop strategies and new business models to grow the business
• Land / Building Acquisition due diligence and analysis
• Assists on the preparation and presentation for approval of project feasibility studies in collaboration with subject matter expert teams as well as to Approval to Plan and Approval to Acquire
• Manages the conceptual planning timeline to ensure the milestones are met towards project approval to plan
• Manage the entire business development process from acquisition to approvals needed, recommend issue resolutions, and value additive action plans
• Coordinates and collaborates with subject matter experts in the project team to ensure that the project is delivered based on the agreed scope, on time, on quality, and within budget

Taguig, National Capital Region, Philippines

NCR - National Capital Region, Philippines

• Managed marketing operations for Cebu and Luzon properties
• Responsible for coordination with third-party agencies for marketing-related requirements
• Organized multiple products and brand-related events and activations
• Supervised creation of marketing collaterals for above-the-line and below-the-line activities
• Project lead for international deployments - coordination and logistics for on-ground activities

NCR - National Capital Region, Philippines

• Managed marketing processes in provincial operations; played a critical role in decision-making
• Organized multiple product and brand-related events such as internal sales rallies to open house events and project launches
• Created press kits, worked with PR agency for press releases and articles to be published for RLC-Residential Division and other business units – RLC-Commercial and Robinsons Hotels and Resorts.
• Standardized processes on exhibit and manning guidelines and policy on distribution of digital inquiries
• Supervised creation of digital marketing collaterals ranging from portable document format (PDF) to mobile applications
• Managed and created content for online properties (social media, web site, and mobile application)

NCR - National Capital Region, Philippines

• Spearheaded Robinsons Residences' first online contest
• Supervises creation of digital marketing collaterals ranging from portable document format (PDF) to mobile applications
• Coordinates photo shoots for marketing collaterals
• Organizes multiple product- and brand-related events such as internal sales rallies to open house events
• Creates press kits, coordinates with PR agency regarding press releases, and proofreads articles to be published
• Manages, updates and creates content for online properties (social media, Web site, and mobile application)

NCR - National Capital Region, Philippines

• Created marketing plans for events, promotions, and partnerships
• Collaborated with other teams to develop marketing and communications plan that leverages social media space
• Managed, updated, and created content for online properties - Facebook, Twitter, Instagram, Web site, and mobile application
• Maximized measurement tools to provide progress reports and insights
• Executed events and activations
• Gathered customer feedback on various events

NCR - National Capital Region, Philippines

• Contributed concepts and ideas in visual merchandising
• Made layouts of various advertisements, advertorials, and supplements for national broadsheet
• Contributed to Megaworld Lifestyle Malls magazine as Junior Artist