Growth advisor to the fastest growing women's telehealth provider.

• Lead all of marketing, reporting into the CEO and overseeing user acquisition, brand, CRM, product marketing, creative services, social, and PR.• Grew UA budget by 30% YoY while reducing CAC by -11% through strategies like incrementality testing and new channel expansion.• Launched a groundbreaking free, wireless data product, reducing CAC by -15% and increasing brand sentiment by 4x.

Led performance marketing across paid and organic user acquisition and lifecycle/CRM marketing. Stood-up growth pod across engineering, marketing, product management driving 9x growth in wireless subscribers in less than 6 months.

Owned fast-growing eCommerce P&L ($100M+ yearly) as General Manager, developing long-range forecast, budget, and strategy across business, marketing and product.Built acquisition and retention digital marketing team consisting of paid, SEO, marketing tech, CRM and CRO/website optimization from the ground up, driving 197% YoY growth in key paid channels and 52% YoY revenue growth within 8 months of joining. Worked with sales and product to launch web chat to increase DTC conversion rate and LTV.

P&L ownership and revenue growth responsibility for 3 product lines, spanning $400M+ annually. Set and owned strategic vision, business planning, and prioritization across DTC product roadmap, merchandise, design, marketing, and operations. Built market expansion strategy, driving 45% YoY revenue by launching a new product line, from concept through go-to-market.

Full P&L ownership of the app business, leading cross-functional team of product managers, engineers and marketers. Ran business and product operations, growing mobile app business from from <$1M in revenue to $250M annually. Launched new AI-driven product line from concept to $8M/year.

Reporting into CMO, led mobile performance marketing, mobile product marketing and CRM/lifecycle marketing. Drove app download and revenue into 9-figures with a mix of organic, owned and paid marketing strategies, unique promotional strategy and app-centric value propositions.

Oversaw all mobile performance media buying for acquisition and retention globally, helping grow mobile gaming from a nascent product to $600M+ annual revenue.

- Built mobile performance marketing team from the ground up- Oversaw team of 15 campaign managers and media buyers - Managed mobile use acquisition and re-engagement end to end - from technology and data integration, budgeting and planning, creative planning, to execution and reporting

Digital marketing & carrier partnerships for emerging platforms.