Raquel Chicourel

Raquel Chicourel Email and Phone Number

NED @ Meet Margo
London, GB
Raquel Chicourel's Location
London, England, United Kingdom, United Kingdom
Raquel Chicourel's Contact Details

Raquel Chicourel work email

Raquel Chicourel personal email

n/a

Raquel Chicourel phone numbers

About Raquel Chicourel

https://docs.google.com/presentation/d/14kIDIgyDI3icygo49vR3tfzUitqFUVi7Yi9kVPyy60s/edit?usp=sharing. Saved a life once. Discovered a new species of snake. Gave birth to 3 girls 💪💪💪. Love getting my shoes muddy in North London. . Brands are the most powerful tool businesses have. 96% of all campaigns are forgotten. So I'm in the business of unignorable disruptive creativity. I've worked as a brand strategist for 20 years of which 8 years in leadership roles - as Head of Strategy and Chief Strategy Officer at three of the best and biggest creative agencies in the UK (Grey/WPP, Saatchi & Saatchi/Publicis and M&C Saatchi Group). Today, I'm Fractional Chief Strategy Officer at Defiant, a start-up digital and innovation agency with clients ranging from world class brands like Nike to scale ups like ZOE Health and Deliciously Ella. I'm also a keen writer. I contribute to The Drum, Creative Salon, LBB and Campaign Magazine:https://www.thedrum.com/opinion/2023/08/18/be-it-sarina-greta-or-taylor-hear-female-leaders-roarhttps://www.linkedin.com/feed/update/urn:li:activity:7066329342968000513/https://creative.salon/articles/features/raquel-chicourel-the-revolution-won-t-be-televisedhttps://www.lbbonline.com/news/fk-breaking-glass-ceilings-lets-rebuild-the-god-damn-househttps://www.campaignlive.co.uk/article/lets-leave-droids-optimising-well-dreaming/1465438During my 20 years in the creative industry, I have worked on a diverse set of clients. . from tech scale-ups (Expedia/HomeAway/VRBO, Work-Life, Zoe Health and Meet Margo) .to Government and behaviour change (DfE, PHE, NHS and EDF energy). to charities (Save the Children, Marie Curie, Brook, PETA). to local treasures (Cadbury, M&S Food) . to global icons (Coca Cola, Nike, Dirt is Good, Johnnie Walker, Haagen-Dazs, Tourism Australia). . to entertainment IP & influencers (TNT Sports, Nickelodeon Dora The Explorer relaunch 2023, Call of Duty 2016, Deliciously Ella)Creative and effectiveness accolades include: EU Grand Effie 2022 (Pringles), 3 Gold Effies 2022 (Pringles, Very and Brook), YouTube Effectiveness Grand Prix 2017/18 as well as 3 IPA awards and 4 APG awards., One last thing on effectiveness, I’m proud to have led Grey to win WARC’s 2023 effectiveness Grand Prix and WARC’s most effective agency group in 2021 & 2022 during my tenure as Chief Strategy Officer.I've been named one of the top 10 creative strategy leaders of 2021/2022 by CAMPAIGN MAGAZINE.

Raquel Chicourel's Current Company Details
Meet Margo

Meet Margo

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NED
London, GB
Website:
meetmargo.uk
Employees:
17
Raquel Chicourel Work Experience Details
  • Meet Margo
    Ned
    Meet Margo
    London, Gb
  • Tbwa\London
    Chief Strategy Officer (Cso)
    Tbwa\London Jan 2024 - Present
    London, Gb
    Clients: McVitie’s, Starbucks, Adidas and HiltonResponsibilities include: Agency vision and leadership, growth, senior client and stakeholder management, developing brand and creative platforms, brand, comms and channel architectures, developing brand and communications strategies and insights, content strategy, setting up and measuring KPIs for clients, setting up and growing data capabilities & bespoke measurement system, setting up transformational insight frameworks, managing campaign budgets and multidisciplinary and multi-agency teams and leading strategy for the agency and our clients.
  • Meet Margo
    Ned
    Meet Margo Mar 2023 - Present
  • Defiant
    Ned
    Defiant Jan 2023 - Present
    London, Gb
  • Grey London
    Chief Strategy Officer
    Grey London Jan 2020 - Jan 2023
    London, Gb
    Clients: Coca-Cola, Pringles, Very, Brook, Volvo, Pantene, Panadol, Parodontax, Peta, Save the Children, Alpro, CatawikiAwards: Grand Effie 2022 (Pringles), 2 x Gold Effies 2022 (Pringles and Very.co.uk), 1 x Silver Effie (Brook), 1 x Silver IPA 2020 (Volvo), 1 x Silver Cannes Lion 2021 (Volvo), 1 x Bronze Cannes Lion 2022 (Brook). Proud to have contributed for Grey to reach the top agency group in creative effectiveness around the world (source: WARC). https://www.bizcommunity.com/Article/196/12/215266.htmlResponsibilities include: Leadership of the agency alongside CEO. Creating the vision for the agency, bringing innovation and inspiration to the whole agency, managing and growing key clients and their businesses, raising the creative and strategic bar of the agency's output and services, delivering brand transformation to various clients, ensuring top business effectiveness across all projects/clients, creating new revenue streams for the agency (data arts, digital), managing and growing the strategy department, delivering growth, leading strategy, pastoral care and raise agency’s PR profile. Pitch wins: Coca-Cola, Very, Alpro, TikTok, Carlsberg, Catawiki, Minute Maid, Bowers & Wilkins and Save the children.Member of The APG Steering committee 2020 & 2021Member of The Effies Steering committee 2020, 2021 & currently | Judge @ The Effies Awards 2020, 2021 & 2022
  • M&C Saatchi London
    Chief Strategy Officer
    M&C Saatchi London Feb 2018 - Jan 2020
    London, Gb
    Clients: Coca-Cola GB, Tourism Australia, Twinings, Department For Education, NHS, Public Health England and NatwestResponsibilities included: Leadership of the agency,. Creating the vision for the agency, bringing innovation and inspiration to the whole agency, managing and growing the strategy department, raising the creative and strategic bar of the agency's output and services, delivering brand transformation, ensuring top business effectiveness across all projects/clients, delivering growth, leading strategy, pastoral care and raise agency’s PR profile. Awards: 2 x APG Awards | APG Gold Change4Life, APG Biggest Social Impact Change4Life and APG Silver Gates Foundation.APG Steering committee 2018 & 2019 | Judge @ the APG Awards 2019Effies Steering committee 2018 & 2019 | Judge @ The Effies Awards 2018 & 2019
  • Saatchi & Saatchi
    Head Of Strategy
    Saatchi & Saatchi Sep 2016 - Feb 2018
    London, Greater London, Gb
    Heading up the Strategy department at Saatchi and Saatchi London. A team of 24 brilliant minds with a fearless spirit to make things that matter in the real world and come to answer real business problems. To create the possible and the impossible. Brands I work on include HomeAway/Expedia, Marie Curie, Mattessons/Fridge Raiders, Richmond Sausages and Haagen-Dazs.Youtube Works Effectiveness Grand Prix and Best Cultural Impact for MattessonsCannes Lion for Mattessons Snacker HackerD&AD Pencil for HomeAway's 'Getting HomeAway from it all"
  • Saatchi & Saatchi
    Strategy Partner
    Saatchi & Saatchi May 2014 - Sep 2016
    London, Greater London, Gb
    Brands include Homeaway, Mattessons, Marie Curie, Richmond Sausages and Haagen-Dazs.APG Award for Wall'sie - 'The onesie you can take down the shopsies'IPA Award for 'The Mattesson'aissance - A new era for meat snacks"Promoted to Head of Strategy in September 2016
  • Amv Bbdo
    Board Strategy Director
    Amv Bbdo May 2011 - May 2014
    London, London, Gb
    Brands included Mars Chocolates (Mars, Maltesers, Galaxy, Snickers, M&Ms), EDF, Heinz and Uncle Ben's. Other responsibilities include IPA Effectiveness Awards coordination.Promoted to Board Planning Director in June 2012.
  • Bbh London
    Strategy Director
    Bbh London Jan 2006 - May 2011
    London, Gb
    Brands included Persil Dirt is Good, Barclays, Johnnie Walker and Sony Ericsson. Other responsibilities included IPA Effectiveness Awards process support.Promoted to Strategy Director in July 2008.
  • Publicis London
    Strategist
    Publicis London Apr 2004 - Jan 2006
    Brands included United Biscuits, Cadbury, Bounty paper towels (strong housewives campaign) and Charmin toilet paper.

Raquel Chicourel Skills

Creative Strategy Digital Strategy Integrated Marketing Advertising Brand Architecture Customer Insight Digital Marketing Creative Direction Strategy Brand Development Online Advertising Digital Media

Raquel Chicourel Education Details

  • Pontifícia Universidade Católica Do Rio De Janeiro
    Pontifícia Universidade Católica Do Rio De Janeiro
    Advertising And Journalism
  • Mini Mba By Lbs (Sponsored By Bbh)
    Mini Mba By Lbs (Sponsored By Bbh)
    Mba
  • University Of Westminster
    University Of Westminster
    Marketing Management

Frequently Asked Questions about Raquel Chicourel

What company does Raquel Chicourel work for?

Raquel Chicourel works for Meet Margo

What is Raquel Chicourel's role at the current company?

Raquel Chicourel's current role is NED.

What is Raquel Chicourel's email address?

Raquel Chicourel's email address is ra****@****tchi.co

What is Raquel Chicourel's direct phone number?

Raquel Chicourel's direct phone number is +4478807*****

What schools did Raquel Chicourel attend?

Raquel Chicourel attended Pontifícia Universidade Católica Do Rio De Janeiro, Mini Mba By Lbs (Sponsored By Bbh), University Of Westminster.

What skills is Raquel Chicourel known for?

Raquel Chicourel has skills like Creative Strategy, Digital Strategy, Integrated Marketing, Advertising, Brand Architecture, Customer Insight, Digital Marketing, Creative Direction, Strategy, Brand Development, Online Advertising, Digital Media.

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