Raquel Cordon Email & Phone Number

(B2B Manufacturing Operations, Supply Chain & Private Equity Consultants)

• Lead the Marketing Department responsible for developing and executing a comprehensive marketing strategy to increase website traffic, qualified lead flow, and organic revenue utilizing web properties, email marketing.
• Support the outbound sales process with targeted campaigns and nurture streams to generate leads and develop processes to nurture and convert website visitors and content consumers into qualified sales leads.
• Develop all business development materials including Executive Overview presentations, RFP responses, proposals, resource bios, and case summaries.
• Oversee the maintenance of the company’s various web properties and digital media including public web sites, blogs and community pages.Key Accomplishments:
• Increased organic traffic by 65% and doubled organic revenue from 2022-2023 by developing a cohesive inbound and outbound marketing, content, SEO, ad retargeting, Account Based Marketing and LinkedIn strategy.
• Added the BrightEdge (SEO) and RollWorks (Ad Retargeting) platforms to the existing marketing tech stack which includes Salesforce, Pardot, MS CMS, Sales Navigator, D&B, and Canva.

(Salesforce & Pardot Implementation/Consulting + Salesforce Cloud Alliance Partner)

• Salesforce Configuration, Implementation & Training
• Pardot Configuration, Implementation & Training
• Salesforce Classic to Lightning Experience Migration
• Nurture Campaign Strategy & Execution (Buyer Persona Identification; Content Audit to Map Assets to Journey Stages; List Building & Segmentation; Copywriting; Campaign Setup, Testing & Execution; Report & Dashboard.

(B2B Content Marketing & Demand Gen Agency)

• Created and led the department responsible for onboarding new clients through a 90-day implementation project plan including 100+ tasks
• Developed client-specific implementation project plans, provided issue tracking, resolution, and escalation of critical issues
• Completed metrics and status reports to document implementation progress against project objectives and milestones
• Developed client-specific architecture for inbound/outbound marketing program execution including Editorial Calendar creation, campaign setup and testing, landing page creation, lead and fit scoring implementation.
• Established content strategy and managed production of assets including whitepapers, infographics, case studies, thought leadership articles, blogs, and videos
• Conducted marketing automation, Salesforce, and website integrations including data collection and standardization, field mapping, and report building

(Recycling/Biomass/Energy And Financial Services Industries)

• WoodCycle Biomass (2009 – 2011)
• Developed and implemented overall brand strategy including designing logo and identity package, producing collateral materials and coordinating public relations activities
• Designed and executed internet marketing initiatives including building website and maintaining content, composing and distributing email campaigns, managing online lead generation program
• Served as business development executive including developing proposal templates, generating referrals and customizing client presentations
• Coached senior-level management on sales presentations and closing techniquesNorthwestern Mutual Financial Network (2010 – 2011)
• Developed and implemented the annual marketing schedule and budget

(Association Management & Event Production - Captive/Self-Insurance Industries)

• Created and implemented strategic marketing campaigns for four trade associations including developing budgets; designing and producing promotional and educational materials; building websites and managing content.
• Served as liaison to association officers, directors and committees
• Recruited, trained and directed marketing staff and internship programKey Accomplishments:
• Led team in successfully moving CMG client’s 25th Anniversary National Conference & Expo from New Orleans to Charlotte in six weeks due to Hurricane Katrina (standard time for event production was 15 months)
• Grew sponsorship sales by 141% for CMG’s largest client in 2005
• Elevated membership by 17% for CMG’s largest client and 11-13% for two newer associations

(Association Management & Event Production - Home Building Industry)

• Produced the Southern Home & Garden Show and Parade of Homes including creating budgets; negotiating contracts; soliciting exhibitors and sponsors; scheduling speakers and attractions; placing equipment orders.
• Customized database program to capture membership and exhibitor information
• Published monthly newsletter and served as ghost writer of the HBA’s weekly column in The Greenville News
• Produced monthly membership meetings, community service projects, golf tournaments and special eventsKey Accomplishments:
• Expanded total exhibit space for the 2003 Southern Home & Garden Show by 29%, making it the largest show in the event’s 43-year history. This growth elevated the show’s rank to the largest home and garden show in the.
• Increased exhibit space sales and sponsorships for the 2003 Southern Home & Garden Show exceeding projected revenue by 23%

(Trade/Consumer Shows, Conferences, Special Events Production & Promotion - Hospitality Industry)

• Developed advertising schedules for consumer and trade shows including setting budgets, creating ads and securing placements.
• Worked with local, state, national and international media as public relations liaison for the facility and shows.
• Developed media kits, issued press releases, and coordinated news conferences and media coverage for events.
• Produced special events for the facility, clients, exhibitors, delegates and staff.
• Produced official show directories and monthly Calendar of Events.Key Accomplishments:
• Developed and implemented the advertising and PR schedule and budget for the American Textile Machinery Exhibition – International, the largest show of its kind in the western hemisphere with one million square feet of.

Bachelor Of Science, Business Administration, Marketing

Activities and Societies: Chi Omega (President), Panhellenic Council, Greek Week (Chair)

Certified Saleforce Administrator, Certified Pardot Consultant, Certified Pardot Email Specialist