As the Focus Audiences Marketing Manager, under the Integrated Marketing Communications Department, I am responsible for working cross-functional to grow Ford sales and share within growing segments. Assessing opportunities within the Focus Audiences consumer segments: - African American- Hispanic- Women- Millennial

As part of the consumer marketing team, in the Assistant Marketing Manager role, I contributed to managing the sales, share, profitability, price strategy, production and distribution of Ford Cars (Ford Focus/Ford Fusion). Responsibilities and support included:• Being The Voice Of Customer On Ford Cars With Cross-Functional Partners• Tracking Performance And Actions Within The Competitive Set, The Segment, And Marketplace Dynamics• Providing Weekly And Month-End Performance Reports For Assigned Ford Cars • Validating Vehicle Communications For Ford Cars (E.G. Order Guide, Brochure, Website)• Analyzing Sales, Production, And Inventory Mix To Identify Opportunities To Optimize• Providing Communications And Materials To Assist Field (Sales) Organization With Dealer Meetings And Production Wholesales• Assisting In Developing Dealer Training Strategy For Products

As a Sales Zone Manager, I worked with the Sales teams of 12 Ford dealerships in the Boston Region. As the key Sales contact, I was responsible for wholesaling product and assisting in revenue growth opportunities through all aspects of the retail sales department. In addition, I supported customer satisfaction, inventory management, and retail marketing program implementation at Ford Dealerships.

In the Business Development Specialist role, I supported, developed, coordinated, and executed business plan strategies with the Sales Operations Manager and Regional General Manager to meet/exceed all metrics, including New Vehicle Wholesale, Certified Pre-Owned, NADA Survey metrics, Digital Advertising, Customer View Point, and implementation of Retail Marketing Programs.

Assisted the Global Advanced Product Marketing team in enhancing the Ford portfolio by using consumer and market insights to optimize market coverage and provide clear, strategic direction for identifying, targeting, and positioning individual program nameplates. Supported efforts to deliver global vehicle program milestones.