Formada para crear experiencias, acerco las marcas a su público, conectándolas y creando un engagement emocional difícil de reemplazar. Siendo consciente de que los fans son difíciles de ganar y más aun de fidelizar, genero una escucha activa que les mima y les hace participes diariamente en el mundo online. Porque las marcas son lo que son gracias a las personas y generar un vínculo es complicado (pero no imposible) y romperlo muy fácil. Hoy no basta con adivinar qué quieren. Lo que mañana les hace ilusión, pasado es inexistente. Por eso hay que dejar que sean ellos los que alimenten la marca y nosotros los que la gestionemos. Porque al final una marca es lo que cada uno piensa de ella y nuestro trabajo es que siempre esté en sus pensamientos.
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Ecommerce DirectorNewlux Group Nov 2021 - PresentAlicante, Comunidad Valenciana / Comunitat Valenciana, España- Analysis and monitoring of sales in the Marketplaces where we are present.- Review, change and analysis of stocks and prices to improve the sales strategy and product rotation.- Analysis of the ideal assortment for each Marketplace according to consumption trends.- Implementation, execution and supervision of the Marketing actions defined.- Content management, optimizing brand and product pages.- ROI monitoring of advertising campaigns.- Definition of the customer acquisition strategy through the Marketplace advertising tools.- Improving brand and product visibility and traffic generation through the Marketplace advertising tools. -
Seo ManagerKuida-T Fábrica De Colchones De Alta Gama Sep 2019 - Nov 2021Alicante, Comunidad Valenciana / Comunitat Valenciana, España- Definition of the organic traffic acquisition strategy.- Identification and implementation of strategies to increase traffic to the site through organic positioning.- CTR monitoring.- Implementation of Link Building strategy.- Creation and implementation of blog positioning strategy.- Editing with SEO criteria of content for the web. -
Seo Technician And Inbound Marketing SpecialistJoumma Bags Jan 2014 - Sep 2019Valencia/València, Comunidad Valenciana / Comunitat Valenciana, España- Continuous SEO analysis of joumma.com and maletasymochilas.com through Semrush, Screaming Frog and Google Search Console.- Optimization of on-page and off-page SEO (linkbuilding) of maletasymochilas.com and joumma.com websites.- Creation of E-mail Marketing campaigns (Mailchimp).- Content creation in the corporate website joumma.com.- Management and development of content on the social platforms of the online shop joumma.com: Facebook, Instagram and blog (Wordpress). -
Marketing Department SpecialistPaco Martinez Feb 2013 - Jan 2014Pedreguer, Alicante- Communication with stores and shopping centers (visuals and press releases)- Photographic production - Emailing campaigns - Maintenance and content management of the Shop Online and social networks (Pinterest and Facebook). -
Community ManagerTulesion.Com Jun 2013 - Sep 2013San Juan, Alicante- SEO Positioning- Integration in social networks- Content creation and management
Raquel Marco Education Details
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Marketing Y Dirección Comercial -
Marketing/Gestión De Marketing, General
Frequently Asked Questions about Raquel Marco
What company does Raquel Marco work for?
Raquel Marco works for Newlux Group
What is Raquel Marco's role at the current company?
Raquel Marco's current role is Ecommerce Director.
What schools did Raquel Marco attend?
Raquel Marco attended Kschool, Fundesem Business School, Universitat D'alacant.
Not the Raquel Marco you were looking for?
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2gmail.com, itc-packaging.com
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Raquel Marco
Jefa De Planificación En Sp Berner Plastic Group, S.LGreater Valencia Metropolitan Area -
1fi-group.com
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