Raquel Martinez Email & Phone Number

Lead and partner with small businesses and organizations to plan and amplify their marketing and branding. Strategically helping customers achieve unique and specific email marketing goals, providing recommendations of the Constant Contact products, services, and integrations, and coaching clients on which free or fee-based services are appropriate. Providing leadership and excellent customer communication, coaching skills, and developing creative solutions to customer requirements.• Create and execute marketing strategies that will help a portfolio of customers achieve their marketing goals.• Manage services projects from start to finish including, communications with customers, vendors, and teams involved.• Plan and guide the creation of social campaigns and graphics.• Create dynamic traffic, conversions, and lead generation ad campaigns and budget recommendations for Google, LinkedIn, Facebook, Instagram, and social media.• Perform SEO audits, recommendations, and optimization strategies including Title tags, Meta tags, keywords, blog, and content creation. • Write and curate content for emails, newsletters, social campaigns, lead generation forms, and blogs.• Track Google Analytics, campaign metrics, and shift strategy as needed to maximize effectiveness.• Website analysis, edits, and implementing lead generation tools and eCommerce shops.

Greeley, Colorado, United States

Responsible for championing the brand strategy and ensuring national execution of marketing programs and brand messaging. Lead the development of strategic direction by building and executing all marketing initiatives. Developed channel-relevant campaigns and lead the sales team programs to grow market share and brand equity. Collaborate to drive ideas from inception to commercial launch, including new products, packaging, public relations, media, and digital marketing for all Private Label brands. • Lead the development of communications and marketing materials to support our growing portfolio of products.• Create monthly marketing activities for all channels of business, utilize regional sales teams to create custom programs to fit their needs.• Led graphic design team in executing monthly calendar (promotional flyers, print ads, email marketing, landing pages, digital ads, and social media.• Communicate brand activity to the sales field including, monthly programs, channel newsletters, and new product launches.• Manage tradeshow planning and promotional offers for national and regional shows.• Manage all marketing materials including, catalogs, product detailers, and brochures• Ensure digital platforms are continuously updated and refreshed with new content on websites, social media, e-commerce, and email.• Worked with finance to ensure promotional billings are reviewed and paid.• Attend trade shows and sales meetings to support various objectives.

Greeley, Co

Director of organization communications for affiliate, homeownership program, and ReStore retail store. Including brand awareness, website, social media, email marketing, and e-newsletter, and print collateral. Created an annual marketing plan to promote the homeownership program to potential homeowners and engage corporate and individual donors. Develop digital and print communications for both the Habitat affiliate and Restore including, graphic design, web design, press releases, retail advertisements, signs, banners, newsletters, and social media content. Increase donor involvement via video presentations, interactive surveys, public speaking, and email outreach. Oversee all fundraising event marketing and materials including branding, invitations, posters, t-shirts, event ticketing, and print promotions.• Implemented effective annual marketing plan for all program material and web content consistent with national brand standards• Identified and integrated online scheduling software for volunteer management to improve the volunteer experience resulting in a 19% increase in volunteer engagement and 89% increase in contact capture. • Increased contacts capture in the database for use in email marketing and e-newsletters by 42%.

Loveland, Co

Fort Collins, Colorado Area

Specialist in public relations and media outreach regarding news, programs, events, and driving fundraising initiatives for this international nonprofit organization.Establish lasting rapport and maintain strategic working relationships with influential media and consulting partners and donors. Create digital and print communications including graphic design, web design, press releases, retail advertisements, signs, banners, newsletters, and social media content. Increase donation involvement and activity via video presentations, interactive surveys, public speaking, and email outreach. Incorporate operative digital marketing strategies to enhance search engine optimization and improve online presence and display. Directly linked social media and click ads to event ticket sales and donation transactions.Selected Contributions: Multiplied annual online donations by 2.5 times for the Colorado Gives Day campaign. Employed interactive social media engagement resulting in a 321% increase in active donors. Restructured organization website with more effective content, design updates and interactive calendars. Identified and integrated online scheduling software for donor management system to revitalize the donor process resulting in 18% increase in donations and 34% reduction of related resources.  Executed local rebranding in compliance with international rebranding standards within 90 days of rollout.

Pinehurst, Nc

Creative and distributive role encompassing all organizational communications, fundraising and retail marketing. Conceived, created, and produced promotional collateral for all fundraising and events, produced and edited monthly newsletters and other digital marketing material. Designed and produced all retail marketing. Direct point of contact for qualifying future homeowners providing mentorship through all program processes. Reached, qualified, and assisted prospective homeowner applicants through the buyer application process, orientations, approval, and sweat equity programs. Performed fundamental organizational operations including organizing fundraising events, workshop, payment databases, grant funding, and monthly reports. Selected Contributions: Modernized and rebranded the organization’s marketing initiatives exceeding international brand standards within 120 days. Updated and reorganized three separate websites into one combined efficient website with content migration through WordPress. Streamlined home warranty submission and tracking system by creating a new online database.

Southern Pines, Nc

Real Estate marketing professional dedicated to exceptional, personalized, and effective tools for a prestigious real estate firm.Led marketing and promotions of all residential properties through social media, web ads, print advertisements, and virtual tours. Produced all marketing, real estate tools and tracked marketing response rates. Orchestrated model home staging and photographed captivating images for promotion. Oversaw residential property management division with authorization over market listings, leasing agreements, and revenue reports.Selected Contributions: Launched national web campaign to increase visibility and use of relocation services accelerating HSP Realty to the number one Resort Relocation Specialist with over 12.2 million is sales, a 34% increase. Amplified online lead responses and conversions by 9% within first 6 month.

Digital Marketing Certification, Google Analytics, Seo Business Marketing, Wordpress, Adobe Creative Suite

Bachelor'S Degree, Communication And Media Studies, 3.89